# Grace Wyckoff

Grace Wyckoff is a remote worker on Himalayas, Social Media Lead at Guideposts, based in United States.

Source: https://himalayas.app/@gracewyckoff

```text
Social media lead at GUIDEPOSTS managing 30 accounts for 6 brands and building creator partnerships that drive sales.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 65k+ USD |
| Job categories | Social Media Content Strategist, Content Strategist, Creator Marketing Manager, Social Media Manager, Video Producer, Project Manager, Podcast Producer |
| Skills | Social Media Strategy, Short form Video, Creator Marketing, Affiliate Marketing, Social Commerce, Community Management, Content Calendar, Video Production, Video Editing, Social Media Analytics, Campaign Development, Event Production, Premiere Pro, Adobe Creative Suite, Photoshop |
| Website | https://gracewyckoff.com |
| LinkedIn | https://linkedin.com/in/gracewyckoff |

## About

```text
At GUIDEPOSTS, I lead social strategy for 6 brands across 30 accounts and 4M+ followers while driving a company-wide rebrand. I launched the brand's auto DM program, achieving a 70% sign-up rate.

I build affiliate and creator partnerships by recruiting creators and writing briefs, and I create short-form video for social platforms. By tracking performance and testing formats and hooks, I increased engagement rate by 10%.

At HAYDENFILMS AGENCY, I led creative agency work across 20+ accounts and led 15+ staff in video and social media marketing, web development, graphic design, and public relations. I also coordinated an international film festival with 55 filmmakers, culminating in a Los Angeles event.

Earlier, as a Video Intern at INTERNATIONAL FUND FOR ANIMAL WELFARE, I created and edited videos and analyzed social media trends using footage from initiatives across 5 continents. My experience also includes producing and hosting the “Career Chat” podcast, writing for the Seeking Success blog, and production work for live and virtual events.
```

## Experience

### Social Media Lead (current)

Guideposts. Feb 2024 - Present

```text
Lead social strategy for 6 brands across 30 accounts and 4M+ followers, driving a company-wide rebrand. Launched auto DM program achieving 70% sign-up rate and built affiliate and creator partnerships.
```

Skills: Short-form-Video, Instagram, TikTok, YouTube, Facebook, LinkedIn, Threads, Community-Management, Analytics, Affiliate-Marketing, Creator-Partnerships

### Lead Project Manager

Haydenfilms Agency. Jun 2023 - Feb 2024

```text
Led creative agency in content and marketing for global clients across 20+ accounts from ideation to execution. Managed 15+ staff in video, social media, web development, graphic design, and public relations.
```

Skills: Project-Management, Video-Production, Social-Media-Marketing, Web-Development, Graphic-Design, Public-Relations, Team-Leadership

### Video Intern

International Fund for Animal Welfare. Aug 2021 - Jun 2023

```text
Grew social media for global nonprofit by using Adobe Creative Suite to create and edit videos. Tracked analytics across TikTok, Instagram, YouTube, Facebook, and LinkedIn to ensure successful outreach.
```

Skills: Adobe-Creative-Suite, Video-Editing, Social-Media-Analytics, TikTok, Instagram, YouTube, Facebook, LinkedIn

### Social Media Marketing Intern

Act 1 Performing Arts. Aug 2021 - May 2023

```text
Planned and executed social media campaigns increasing visibility and participation across the DeSales community. Grew following and engagement by writing copy for Instagram, Facebook, TikTok, and Snapchat.
```

Skills: Social-Media-Marketing, Copywriting, Instagram, Facebook, TikTok, Snapchat, Photoshop, Illustrator, Premiere, Lightroom, Canva

### Podcast Producer and Blog Writer

Career Center. Aug 2021 - May 2023

```text
Developed career center events, podcasts, and blogs and provided one-on-one career coaching to students. Produced and hosted 'Career Chat' podcast and wrote for Seeking Success blog.
```

Skills: Podcast-Production, Blog-Writing, Career-Coaching, Content-Creation, Event-Planning

### Station Manager

DeSales University Television Studio. Aug 2020 - Aug 2022

```text
Promoted from studio technician to run staffing, training, scheduling, equipment, and procedures.
```

Skills: Team-Management, Scheduling, Training, Equipment-Management, Operations

### Production Assistant

MCP Productions. Jul 2016 - Jul 2020

```text
Facilitated logistics for national corporate conference, engaging 300+ attendees, executives, and actors in a scripted, live multimedia event. Filmed and edited executive speeches for virtual event.
```

Skills: Event-Logistics, Video-Production, Video-Editing, Corporate-Events

### Event Production Team Member

Kraft Events, LLC. Oct 2017 - Oct 2018

```text
Set up community events and escorted high-profile authors across 7 venues for annual book festival.
```

Skills: Event-Setup, Logistics, Customer-Service

## Education

### DeSales University

Bachelor of Arts, Media Studies; TV/Film

Activities and societies: Dean's List, TV/Film Department Ambassador, National Society of Leadership and Success (NSLS)

```text
Dual Bachelor of Arts in Media Studies and TV/Film. Dean's List, TV/Film Department Ambassador, and member of the National Society of Leadership and Success.
```

## Tech stack

- Adobe Photoshop
- Threads
- Adobe Illustrator
- Adobe Premiere Pro
- Canva
- Instagram
- YouTube
- Facebook
- TikTok

To contact Grace, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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