# Garima Agrawal

Garima Agrawal is a remote worker on Himalayas, VP Operations at Chaos Design, based in India.

Source: https://himalayas.app/@garimaagrawal1

```text
Growth and performance marketing lead: paid acquisition, brand and community, CRM, and the teams behind them. Consumer, fintech and NGO brands.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Digital Marketing Manager, Operations Manager, Account Director, Fundraising Manager, Performance Marketing Manager, Client Services Manager, Community Manager, Brand Manager, Marketing Consultant, Senior Digital Marketing Manager, Online Marketing Manager, Digital Content Marketing Manager, Digital Services Marketing Manager, B2B Digital Marketing Manager, Digital Advertising Manager, Digital Marketing Campaign Manager, Digital Marketing Account Manager |
| Skills | Digital Fundraising, Performance Marketing, Paid Social, Donor Acquisition, CRM, Lifecycle Marketing, Content Strategy, Brand Positioning, Go To Market Strategy, RFP Development, Meta Ads, Google Ads, Google Analytics, HubSpot, Mailchimp, LinkedIn Ads, Team Management, P&L management, Budgeting, Invoicing, Collections, Process documentation, Vendor Management, Account Management, Community Building, WhatsApp |
| LinkedIn | https://linkedin.com/in/garima-agrawal0 |

## What I'm looking for

```text
I'm looking for fully remote global roles where I can lead digital growth, fundraising, client portfolios, and operational scale for mission-driven or high-growth brands.
```

## About

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At Chaos Design, I lead digital fundraising and multi-account operations for UNICEF India and UNICEF ESAR. I delivered UNICEF India's lowest global cost of new donor acquisition, reducing CPA by an average of 18% month-on-month while managing approximately ₹2 crore in monthly media spend.

I've owned UNICEF ESAR from the RFP win and market-entry strategy through creative and execution in a region with historically low donor penetration. I also managed Book Your Cargo end-to-end across creative, performance advertising, CRM, newsletters, and social, retaining the client through an internal incident.

I build teams and operating systems alongside growth work. At Chaos Design, I managed a 10-person digital and creative team, hired senior performance marketers, restructured the digital function, and partnered on budgeting, financial planning, invoicing, and collections.

As a founding-team operator at Indian Women in Dubai, I've grown from intern to the leadership team while helping scale a 150K+ member community across social, email, and WhatsApp. I've led product launches, strategic pivots, community programming, events, partnerships, and vendor operations.
```

## Experience

### VP Operations (current)

Chaos Design. Oct 2022 - Present

```text
Progressed from Senior Account Manager to Senior Account Director to VP Operations. Led UNICEF India digital fundraising to the lowest cost per new donor in UNICEF's global network (avg 18% MoM CPA cut, ~INR 2 Cr/month media). Lead UNICEF ESAR (RFP win, market entry). Built a 10-person digital and creative team; drove the RFP pipeline; redesigned budgeting and invoicing.
```

### Head of Business Operations (current)

Indian Women in Dubai. Aug 2020 - Present

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Founding-team member since 2020: grew from intern to Marketing Lead to Head of Business Operations. Scaled the community from 60,000 to 150,000+ members across social, email and WhatsApp. Lead product launches, brand growth, partnerships, events and the operations team alongside the founder.
```

### Social & Performance Marketing Manager

MZ Digital Marketing. Jan 2021 - Nov 2021

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Remote role with a US agency. Ran social media and paid social for 6 home-remodeling clients: content calendar, design and execution. Generated ~500 qualified leads in a quarter through targeted Facebook ads and grew account reach and engagement by over 200%.
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### Marketing & Communications Intern

ODeX. Jun 2020 - Dec 2020

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Shipping-tech company, early growth phase. Ran social media channels for the company and its parent, supported the new website build, and created content and creatives across brand and marketing workstreams.
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## Education

### Welingkar Institute of Management

Master of Business Administration, Retail Marketing

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Pursued a PGDM/MBA with a focus on Retail Marketing.
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## Tech stack

- Mailchimp
- Google Analytics
- HubSpot
- WhatsApp
- Google Ads
- LinkedIn Ads

To contact Garima, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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