# Gabriel Desmarais

Gabriel Desmarais is a remote worker on Himalayas, Paid Media Strategist at Mint Green Group, based in Canada.

Source: https://himalayas.app/@gabrieldesmarais

```text
Paid Media Strategist at Mint Green Group managing campaigns for Converse Canada and other sports brands.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 94k+ CAD |
| Job categories | Paid Media Strategist, Marketing Consultant, Advertising Strategist, Marketing Instructor, Paid Media Director |
| Skills | Paid Media Strategy, Performance Marketing, PPC, Paid Social, Meta Ads, Google Ads, TikTok Advertising, Pinterest Ads, Campaign Optimization, Marketing Performance Analysis, performance reporting, Testing Roadmap, Growth Strategy, Conversion Rate Optimization, Email Marketing |

## About

```text
At Mint Green Group, I manage Meta and Google advertising campaigns for brands including ’47 Brand Canada, US Kids Golf Canada, and Converse Canada. I plan campaigns, analyze performance, and develop reporting for the brands I manage.

I also take ownership of the testing roadmap and strategic direction across brands, identifying growth opportunities and carrying initiatives from strategy through execution and analysis. I help maintain high standards for creative visuals and copy.

At Desmarais Media, I designed advertising, editorial, email, and SMS retention strategies for eCommerce clients. I contributed to conversion rate optimization, average order value, customer loyalty, and clients’ social media planning.

Previously, I managed advertising and email campaigns at Studio Réverbère, taught participants to use Meta Ad Manager at La Fusée, and managed paid media at Atlas 28 Inc. My work has included campaign optimization, performance reporting, and email and SMS marketing.
```

## Experience

### Paid Media Strategist (current)

Mint Green Group. Mar 2025 - Present

```text
Manage Meta and Google advertising campaigns end-to-end for major sports brands, including campaign planning, monitoring, optimization, and performance analysis. Develop detailed monthly, quarterly, and annual reports and own the testing roadmap and strategic direction across brands.
```

Skills: Meta-Ads, Google-Ads, Campaign-Management, Performance-Analysis, Reporting, Testing-Roadmap, Strategic-Planning, Creative-Development

### Marketing Consultant | Ecommerce

Desmarais Media. Feb 2021 - Jul 2026

```text
Design and implement advertising, editorial, and retention strategies (email and SMS marketing) for eCommerce clients. Drive performance through conversion rate optimization, increased average order value, and customer loyalty initiatives.
```

Skills: Email-Marketing, SMS-Marketing, Conversion-Rate-Optimization, Average-Order-Value, Customer-Loyalty, Social-Media-Management, Strategic-Planning

### Advertising Strategist

Studio Réverbère. Mar 2024 - Dec 2024

```text
Strategize, manage, and execute advertising and email marketing campaigns for assigned clients. Oversee campaign creation, tracking, and optimization on Meta and TikTok, and collaborate with editorial team on visual content.
```

Skills: Meta-Ads, TikTok-Advertising, Email-Marketing, Campaign-Management, Copywriting, Client-Communication, Performance-Analysis

### Meta Ads Instructor

La Fusée. Jan 2023 - Mar 2024

```text
Lead group training sessions to guide participants in mastering Meta Ad Manager. Deliver practical solutions to common challenges and demonstrate how to transform marketing strategies into impactful advertising campaigns.
```

Skills: Meta-Ads-Manager, Training, Advertising-Strategy, Performance-Metrics, Optimization

### Head of Paid Media

Atlas 28 Inc.. Jun 2023 - Nov 2023

```text
Manage and optimize advertising accounts on Meta, Pinterest, and TikTok for a diverse portfolio of e-commerce clients. Design advertising assets, supervise email marketing strategies, and prepare weekly and monthly reports.
```

Skills: Meta-Ads, Pinterest-Ads, TikTok-Advertising, Email-Marketing, Image-Asset-Design, Reporting, Customer-Relationship-Management

## Education

### Saint-Laurent Cegep

Jazz Electric Bass, Music

```text
Completed a Jazz Electric Bass program at Saint-Laurent Cegep in May 2020.
```

### Polyvalente Chanoine Armand Racicot

International Studies Program, International Studies

```text
Completed the International Studies Program at Polyvalente Chanoine Armand Racicot in June 2016.
```

## Tech stack

- Mailchimp
- ActiveCampaign
- Postscript
- Google Ads
- Klaviyo

To contact Gabriel, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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