# Gabriela Quiroa

Gabriela Quiroa is a remote worker on Himalayas, Senior Marketing Lead at IDT - Boss Revolution, based in Guatemala.

Source: https://himalayas.app/@gabrielaquiroa

```text
Digital marketing manager at PASSPORT GLOBAL who led campaigns across paid search, social, email, and web after a company rebranding.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Guatemala |
| Authorized to work in | Guatemala |
| Salary expectations | 60k+ USD |
| Job categories | Digital Marketing Manager, Demand Generation Manager, Marketing Campaign Manager, Marketing Manager |
| Skills | Digital Marketing, Marketing Strategy, Demand Generation, Marketing Campaign Management, Paid Media, Lifecycle Marketing, CRM, Email Marketing, Referral Marketing, Affiliate Marketing, Sales Enablement, Event Marketing Management, Marketing Budget Management, Campaign Analytics, Customer Acquisition |

## About

```text
At PASSPORT GLOBAL, I led digital campaign strategy and execution across paid search, social, email, and web following the company’s rebranding. I administered HubSpot and managed paid ads on Google, LinkedIn, and Meta.

At IDT - BOSS REVOLUTION, I led marketing strategy across digital and retail channels and managed marketing funds for TIGO Millicom and customer acquisition and retention. At INTOUCH CX, I owned demand generation for several sectors, including Consumer Technology and Gig Economy.

At PayPal, I worked on consumer engagement, acquisition, cross-sell, referrals, and lifecycle campaigns for PayPal and Xoom. Earlier at CAPGEMINI, I managed demand generation campaigns and events that generated over $10,000,000 in new logo leads.
```

## Experience

### Senior Marketing Lead

IDT - Boss Revolution. Jan 2024 - Dec 2024

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Led marketing strategy and execution for digital and retail channels in US, CA, and EU. Managed a yearly marketing fund of $300k for TIGO Millicom account and $500k for DTC and retail customer acquisition and retention.
```

Skills: Marketing-Strategy, Account-Management, Budget-Management, Digital-Marketing, Retail-Marketing, Customer-Acquisition, Retention

### Manager, Demand Generation

InTouch CX. Jan 2022 - Oct 2023

```text
Owned Consumer Technology, Gig Economy, Social Media, and Manufacturing sectors. Managed CRM platform HubSpot, paid media, and sales funnel campaigns to increase brand awareness and drive prospects to sales conversion.
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Skills: HubSpot, Demand-Generation, Paid-Media, Sales-Funnels, CRM, Campaign-Management, Brand-Awareness

### Marketing Campaigns Manager

[PayPal](https://himalayas.app/companies/paypal). Jan 2016 - Dec 2022

```text
Strategy, segmentation, planning, and analysis of consumer engagement campaigns for B2C and B2B geared towards revenue growth in owned and paid channels.
```

Skills: Marketing-Strategy, Segmentation, Campaign-Management, B2C-Marketing, B2B-Marketing, Revenue-Growth, Owned-Paid-Earned-Channels, Paid-Media

### Campaign and Events Manager

[Capgemini](https://himalayas.app/companies/capgemini-technology-services). Jan 2008 - Dec 2016

```text
Prospected new potential customers, launched and managed demand generation campaigns and events. Generated over $10,000,000 in new logo leads and managed approximately $275k on marketing events budget.
```

Skills: Demand-Generation, Event-Management, Campaign-Management, Lead-Generation, Budget-Management, B2B-Marketing

### Senior Digital Marketing Manager

Passport Global. Jan 2025 - Present

```text
Led strategy and execution of digital campaigns across paid search, social, email, and web to drive top-of-funnel growth and generate qualified leads following rebranding. Managed HubSpot, paid ads on Google, LinkedIn, and Meta, and created nurture campaigns.
```

Skills: HubSpot, Google-Ads, LinkedIn-Ads, Meta-Ads, Email-Marketing, Campaign-Management, Lead-Generation, Drip-Campaigns, Web-Optimization

### Xoom Marketing Campaigns Manager

[PayPal](https://himalayas.app/companies/paypal)

```text
Drove adoption of Xoom's features and products, managed and optimized lifecycle campaigns, and identified strategies to increase customer engagement and LTV.
```

Skills: Lifecycle-Marketing, Campaign-Management, Customer-Engagement, LTV-optimization, Product-Adoption

### Xoom Referral Program Manager

[PayPal](https://himalayas.app/companies/paypal)

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Led customer acquisition via referrals and managed referral platform partners. Accountable for the incrementality and effectiveness of the program.
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Skills: Referral-Marketing, Customer-Acquisition, Partnership-Management, Program-Management

### Global Advisor Relations Communications and Pre-Sales

[Capgemini](https://himalayas.app/companies/capgemini-technology-services)

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Coordinated global response for pre-sales RFIs, briefings, and prospect client and advisor visits. Responsible for advisor site visits to Guatemala Center and other advisor events.
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Skills: Pre-Sales, RFI-Management, Client-Relations, Event-Coordination, Communication-Skills

### NA Marketing and Communications Coordinator

[Capgemini](https://himalayas.app/companies/capgemini-technology-services)

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Coordinated internal and external digital communications and events for the Advisor Program in the US and Europe.
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Skills: Internal-Communications, External-Communications, Event-Coordination, Digital-Marketing

### Marketing Manager, Consumer Product Led Engagement

[PayPal](https://himalayas.app/companies/paypal)

```text
Strategy, segmentation, planning, and analysis of consumer acquisition and cross-sell campaigns for P2P products and international remittance products.
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Skills: Marketing-Strategy, Segmentation, Consumer-Acquisition, Cross-Selling, P2P, Remittances

## Education

### Panamerican Business School

Master, Marketing and Digital Transformation. 2022 - Present

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Pursuing a Master in Marketing and Digital Transformation, with final exam pending.
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### AGEXPORT - Guatemala Exporters Assoc.

Associate Degree, International Markets

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Earned an Associate Degree in International Markets.
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### Rafael Landívar University

Bachelor of Science, Marketing and Advertising. 2004 - 2009. Grade: 3.4/4.0

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Earned a Bachelor of Science in Marketing and Advertising with international accreditation, graduating with academic excellence and a GPA of 3.4/4.0.
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## Tech stack

- Tableau
- Salesforce
- Shopify
- Braze
- Figma
- Jira
- HubSpot
- Confluence
- Asana
- Basecamp
- WordPress
- SEMrush
- Wix
- Demandbase
- Marketo
- Adroll
- Pardot
- SAP
- Google Ads
- LinkedIn Ads
- YouTube

To contact Gabriela, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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