# Francisca Zuniga Francisca Zuniga is a remote worker on Himalayas, Freelance Marketing Specialist and Multimedia Designer at Freelance, based in Chile. Source: https://himalayas.app/@franciscazuniga ```text Digital marketing specialist and multimedia designer at Freelance, shaping brand stories through web design and campaigns. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Chile | | Authorized to work in | Chile | | Salary expectations | 30k+ USD | | Job categories | Digital Marketing Specialist, Multimedia Designer, Creative Director, Web Designer, Marketing Specialist | | Skills | Digital Marketing, Marketing Strategy, Creative Direction, Digital Strategy, Social Media Marketing, Content Marketing, Digital Campaigns, SEO, SEM, UX Design, Web Design, Frontend Development, Backend Development, Multimedia Development, Motion Graphics | | LinkedIn | https://linkedin.com/in/francisca-zuniga-rios | ## What I'm looking for ```text I’m open to remote, freelance, or in-house roles. ``` ## About ```text At Freelance, I support businesses in Chile with digital marketing strategies, web design, and creative content. I work across projects from strategy to execution, including websites, branding, campaigns, motion graphics, and customer-experience optimisation. At Kodea, I led creative and digital strategies for educational initiatives focused on digital literacy and future-ready skills. I led the award-winning “Los Creadores” campaign, recognised as Best Socially-Focused Marketing Campaign at the Eikon Awards 2020 (Chile). At Municipalidad de Santiago, Chile, I developed digital strategies, designed responsive websites for municipal departments, and produced animations and videos for social media. I also applied SEO and SEM strategies to improve digital visibility. My work has also included digital marketing for MEZI and creative content for Parque Arauco. After moving to Australia, I completed a Certificate in Marketing and Communication and a Diploma in Digital Marketing at Greystone College. ``` ## Experience ### Freelance Marketing Specialist and Multimedia Designer (current) Freelance. May 2013 - Present ```text I am currently working as an independent consultant, supporting businesses in Chile, with digital marketing strategies, web design, and creative content development. My approach blends results-driven marketing with creativity, user experience, and strong visual storytelling. As a freelancer, I’ve collaborated on projects involving website design and development (WordPress, Shopify), branding, dig ``` ### Crecimiento profesional Career Break. Dec 2022 - Mar 2025 ```text Durante mi pausa profesional, viviendo en Australia, me enfoqué en fortalecer mis conocimientos en Marketing y Comunicación Digital para mantenerme alineada con el acelerado entorno digital actual. Completé un Certificado en Marketing y Comunicación, especializándome en creación de contenido, estrategia en redes sociales y marketing basado en datos. Esta experiencia, sumada a mi experiencia prof ``` ### Marketing Specialist MEZI. Oct 2022 - Nov 2022 ```text Temporary contract covering staff annual leave. I quickly adapted to the brand tone to ensure seamless marketing operations. - Led the content creation and scheduling (posts, reels, Pinterest) to strengthen brand presence and drive engagement across social media platforms. - Managed paid advertising campaigns, including budget allocation, audience targeting, and performance tracking. - Contrib ``` ### Creative Director Kodea. Apr 2019 - May 2022 ```text As Creative Director, I led the development of innovative digital strategies to promote educational initiatives focused on digital literacy and future-ready skills. I designed and implemented comprehensive brand positioning strategies that significantly increased recognition among key stakeholders and the public. I also directed the production and art direction of high-impact events, creating “wo ``` ### Multimedia Designer Municipalidad de Santiago, Chile. Oct 2017 - Apr 2019 ```text During my time in this role, I was responsible for developing and executing creative and digital strategies to enhance online presence and audience engagement. I created high-impact visual assets for multiple digital platforms, ensuring consistency across all brand communications. I also designed and developed responsive, user-friendly websites for various municipal departments, improving accessib ``` ### Multimedia Designer Kodea. Mar 2016 - Mar 2019 ```text I actively participated in and collaborated with the foundation from its inception, since 2016. My role involved enhancing digital products and optimizing communication strategies to expand user reach and bolster brand presence. Design and development of websites for the initiatives of the foundation (Front-end and Back-end) ``` ### Assistantship Classes for Journalism Digital Media Career Universidad del Desarrollo. Mar 2017 - Dec 2017 ```text Responsible for enhancing classroom management and supporting teachers in the Digital Journalism program ``` ### Assistantship Classes for Journalism Digital Media Career Universidad Diego Portales. Mar 2017 - Dec 2017 ```text Classroom Leadership: Conducted assistantship classes, delivering programming content in alignment with the Digital Journalism curriculum. Expert Instruction: Taught and guided students through complex programming concepts, ensuring comprehension and practical application. Curriculum Adherence: Followed the established curricular program meticulously to provide a structured and comprehensive learn ``` ### Frontend Web Developer Procorp S.A.. Dec 2014 - Dec 2016 ```text Multimedia designer spearheading the agency's digital projects, web development, and meticulous adaptation of digital products. Collaborate synergistically across diverse agency departments, including user experience and service design, to deliver seamless solutions ``` Skills: User-Experience-Design-(UED), Multimedia-Development, Content-Marketing ### Marketing Assistant Parque Arauco. Dec 2013 - Feb 2014 ```text Responsible for graphic design and the adaptation of digital products across multiple platforms. Produced customised animated videos and visual content for Arauco Malls, one of the leading shopping centre chains in Chile and Latin America, delivering assets for their digital screens, online platforms, and social media channels. Created promotional content for Arauco Outlets, including weekly sto ``` Skills: Content-Marketing, Digital-Marketing, Marketing-Strategy ## Education ### Greystone College Diploma, Digital Marketing. 2025 - 2026 ```text A campaign-focused program provides me with the most up-to-date digital marketing skills, knowledge, and insights. How to plan, implement, review and successfully run digital marketing campaigns for different types of industries and using a variety of digital tools and platforms. Develop social media engagement plans Develop strategies to monetise digital engagement Write persuasive copy Conduct ``` ### Lonsdale Institute Certificate in Marketing and Communication, Marketing. 2025 - 2025 ```text This course provides me with the skills and knowledge to work within a marketing and communication context. In addition, provide critical thinking and analysis skills needed to function in a coordinating role within a marketing department. Marketing Activities Analyse consumer behaviour Write complex documents Apply marketing communication across a convergent industry Develop and apply knowled ``` ### International House, Sydney General English. 2022 - 2023 ### Desafío Latam Digital Marketing Analyst. 2019 - 2019 ```text Social Media Campaign Strategies Copywriting Facebook Business Manager Google Ads SEO audit/optimisation SEM ``` ### Google Fundamentos de Google Ads ```text May 2019 · Expired May 2020 ``` ### Google Google Analytics Individual Qualification ```text Jul 2019 · Expired Jul 2020 ``` ### Desafío Latam Fullstack developer. 2016 - 2016 ```text Html, CSS, PHP, Javascript, SQL, GIT, Ruby on Rails ``` ### Universidad Gabriela Mistral Crossmedia Producer, Specialising in Graphics, Web, Digital Video and 3D, majoring in Web,. 2012 - 2014 ```text Web Design, Front-End & Back-End Development Audiovisual Post-Production & Video Editing Creative Copywriting for Digital Media Motion Graphics & Animation (After Effects) Visual Identity & Graphic Design Introductory 3D Game Development (Blender) ``` ### Desafío Latam Analista Marketing Digital ## Tech stack - MySQL - Shopify - Ruby on Rails - Google Analytics - JavaScript - PHP - phpMyAdmin - WordPress - Git - SQL - Blender - Google Ads - Klaviyo - HTML - CSS To contact Francisca, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Constanza Lackington](https://himalayas.app/@constanzalackington): Digital Marketing Coordinator, Universidad Del Desarrollo - [Carlos Farias](https://himalayas.app/@carlosfariasdg): Freelance Designer, Freelance - [Dani León](https://himalayas.app/@dalimite): Design & Marketing Lead, Yes S.A. - [Tomas Faundez Barrales](https://himalayas.app/@tomasfaundezbarrales): Social Media Manager, Self employed - [Mauricio Escalona](https://himalayas.app/@mauricioescalona): Environmental Awareness Designer, Fundación Embárcate - [Marcelo Lavergne Muñoz](https://himalayas.app/@marcelolavergnemunoz): Diseñador gráfico y creador de contenido digital, Freelance - [Paulina Carreni](https://himalayas.app/@paulinacarreni): Digital Marketing & Paid Media, Gondwana - [Julian Carrasco](https://himalayas.app/@juliancarrasco): Digital Designer & Marketing Manager, Veracio - [Branko Toledo](https://himalayas.app/@brankotoledo): Freelance Graphic Designer and Digital Content Manager, IZUM Digital Agency - [Ley Man](https://himalayas.app/@leyman): Marketing Management, Ley Labs Studio