# Frances Charlene Santiago

Frances Charlene Santiago is a remote worker on Himalayas, Senior Associate, Strategy & Transactions at SGV & Co. (EY-Parthenon), based in Philippines.

Source: https://himalayas.app/@francescharlenesanti

```text
Strategy & Transactions professional at SGV & Co. who improved promotional ROI by 10%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Philippines |
| Authorized to work in | Philippines |
| Salary expectations | 80k+ PHP |
| Job categories | Strategy and Transactions |
| Skills | Market Research, Market Sizing, Financial Modeling, Growth Strategy, Business Case Development, Commercial Due Diligence, Competitive Analysis, Pricing Analysis, Prize Size Analysis, scenario analysis, Demand Forecasting, Commercial Analytics, KPI Dashboards, Root Cause Analysis, ROI Analysis |

## About

```text
At SGV & Co. (EY-Parthenon), I conducted market research, market sizing, competitor analysis, and pricing studies across client engagements. I developed business cases to assess growth opportunities and commercial feasibility.

I evaluated FMCG trade promotion effectiveness, contributing to a 10% improvement in promotional ROI. I also led capability-building programs for merchandisers and designed training initiatives for distributor sales representatives, contributing to improved reporting compliance and sales growth for newly launched products.
```

## Experience

### Senior Associate, Strategy & Transactions

SGV & Co. (EY-Parthenon). Aug 2024 - Jul 2026

```text
Conducted industry research, market sizing, and commercial due diligence; developed growth strategies and business cases; led field sales coaching and performance improvement initiatives.
```

Skills: Financial-Modeling, Market-Research, Competitive-Analysis, Pricing-Analysis, Business-Case-Development, KPI-Dashboards, Root-Cause-Analysis, ROI-Analysis, Excel, PowerPoint, Tableau, Power-BI

### Associate, Strategy & Transactions

SGV & Co. (EY-Parthenon). Nov 2022 - Aug 2024

```text
Assessed regional expansion feasibility and developed financial models; conducted market research and sizing across industries; supported pricing strategy and operational improvements.
```

Skills: Financial-Modeling, Market-Research, Market-Sizing, Competitive-Benchmarking, Pricing-Strategy, operational-improvements, Excel, PowerPoint

## Education

### De La Salle University–Manila

Master of Business Administration, Finance

```text
Pursuing a Master of Business Administration major in Finance.
```

### De La Salle University–Manila

Bachelor of Science in Accountancy, Psychology and Accountancy. Grade: Honorable Mention

```text
Earned degrees in AB Psychology and BS Accountancy with Honorable Mention.
```

## Tech stack

- Tableau
- Microsoft Excel
- Power BI
- Microsoft PowerPoint

To contact Frances Charlene, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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