# Fatima Mahmood

Fatima Mahmood is a remote worker on Himalayas, Premium DTC E-commerce at Luxury Home & Lifestyle, based in Pakistan.

Source: https://himalayas.app/@fatimamahmood

```text
I grow lead-generation and DTC revenue through high-performing paid acquisition campaigns.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Salary expectations | 42k+ USD |
| Job categories | Performance Marketing Specialist, Paid Media Specialist, Media Buyer, Growth Marketing Specialist, Lead Generation Specialist |
| Skills | Google Ads, Meta Ads, TikTokAds, Paid Acquisition, Lead Generation, DTC Adoption, Search, Shopping, Performance Max, Advantage+, Remarketing, ROAS optimization, CPA Optimization, CPL, Conversion Rate Optimization, Budget Scaling, Audience Segmentation, Creative Testing, GA4, Google Tag Manager, Server Side GTM, Conversion Tracking, META Pixels, Meta Conversions API, Revenue Tracking, LTV, Retention, HubSpot, Google Merchant Center, Shopify, Looker, Excel, Google Sheets, Canva |

## What I'm looking for

```text
I'm looking for remote paid acquisition work where I can scale lead-generation or DTC campaigns, improve tracking and attribution, test creative and audiences, and drive measurable revenue growth across international markets.
```

## About

```text
I've managed paid acquisition for US real estate lead generation and premium DTC e-commerce, turning $1.02M in ad spend into $4.182M in revenue at 4.1x blended ROAS.

For a US real estate investment and brokerage business, I managed $80K–$100K+ monthly across Google Ads and Meta Ads, generating an $18M+ verified sales pipeline. I reduced CPL from $110 to $42 and increased lead-to-SQL conversion from 8% to 22% through high-intent search, Performance Max, and Meta funnel campaigns.

I connect campaign strategy, creative testing, and measurement through GA4, sGTM, HubSpot CRM, and offline conversion tracking. Across Google, Meta, and TikTok, I use product, audience, and conversion data to improve acquisition efficiency and revenue growth.
```

## Experience

### Premium DTC E-commerce

Luxury Home & Lifestyle

```text
Managed $1.02M total ad spend and generated $4.182M revenue at 4.1x blended ROAS. Reduced CPA from $62 to $38 using Google Performance Max and Meta Advantage+ optimization.
```

Skills: Google-Ads, Meta-Ads, TikTokAds, Performance-Max, Advantage+, ROAS-optimization, CPA-reduction, Shopify, Google-Merchant-Center

### Media Buying & Lead Generation

US Real Estate Investment & Brokerage

```text
Managed $80K–$100K+ monthly across Google Ads and Meta Ads in competitive US markets, generating $18M+ verified sales pipeline. Built high-intent campaigns and improved lead attribution.
```

Skills: Google-Ads, Meta-Ads, GA4, SGTM, HubSpot, Conversion-Tracking, Lead-Generation, CPL

## Education

### University of the Punjab

BS Commerce, Commerce

```text
Pursuing a BS Commerce degree, expected to complete in 2027.
```

## Tech stack

- Google Tag Manager
- Looker
- Shopify
- HubSpot
- Google Sheets
- Canva
- Google Ads
- Google Merchant Center
- Looker Studio

To contact Fatima, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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