# Farhan ali

Farhan ali is a remote worker on Himalayas, Head of Paid Marketing at Office Hub, based in Pakistan.

Source: https://himalayas.app/@farhanali17

```text
Head of Paid Marketing at Office Hub, who tripled ROAS and reduced CPA by 65% with structured testing.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Salary expectations | 40k+ USD |
| Job categories | Performance Marketing Specialist, PPC Specialist, Paid Media Specialist |
| Skills | Performance Marketing, PPC Strategy, Paid Media, Lead Generation, ROAS optimization, CPA Optimization, CPL Optimization, Budget Management, A B Testing, Conversion Rate Optimization, Funnel Optimization, Audience Segmentation, Lead Scoring, Landing Page Test Experience, Conversion Tracking |
| LinkedIn | https://linkedin.com/in/farhan-ali-37a735196 |

## About

```text
At Office Hub, I lead paid marketing strategy across Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads, managing $100,000 in monthly spend. I improved ROAS by 3x and reduced CPA by 65% through budget reallocation, audience refinement, and structured A/B testing.

I manage and mentor PPC specialists, set KPIs and reporting standards, and built AI-assisted workflows for ad copy variations, search-term analysis, and weekly reporting.

Previously at Office Hub, I grew qualified leads by 50% and increased ROAS from 2x to 3.5x. I also set up conversion tracking with Google Tag Manager and GA4 to improve attribution accuracy.

Across earlier roles at Accountinize Pakistan, SMB Services, and Logicase, I developed PPC strategies, tracked conversions, and managed campaigns for clients in the US, UK, and Australia. I use ChatGPT, Claude, and other AI tools to support creative testing, analysis, and reporting.
```

## Experience

### Head of Paid Marketing (current)

Office Hub. Apr 2026 - Present

```text
Leads end-to-end paid marketing strategy across Google, Meta, Microsoft, and LinkedIn Ads, managing $100,000 in monthly spend. Improved ROAS by 3x and reduced CPA by 65% through budget reallocation and A/B testing.
```

Skills: Google-Ads, Meta-Ads, Microsoft-Ads, LinkedIn-Ads, Budget-Management, A-B-Testing, Team-Management, AI-Assisted-Workflows, Reporting

### Senior PPC Specialist

Office Hub. Dec 2023 - Apr 2026

```text
Developed and executed PPC strategies across Google, Bing, Meta, and social channels, managing budgets exceeding $100K per month. Grew qualified leads by 50% and improved ROAS from 2x to 3.5x.
```

Skills: PPC-Strategy, Google-Ads, Bing-Ads, Meta-Ads, Conversion-Tracking, Google-Tag-Manager, GA4, Lead-Generation, team-training

### Google Ads Specialist

Accountinize Pakistan. Jul 2023 - Nov 2023

```text
Developed and implemented PPC strategies aligned with business goals. Conducted competitor analysis and tracked performance with Google Tag Manager and Hotjar to identify conversion drop-off points.
```

Skills: Google-Ads, PPC-Strategy, Competitive-Analysis, Google-Tag-Manager, Hotjar, Conversion-Tracking

### PPC Specialist (In-house)

SMB Services. Nov 2022 - Jun 2023

```text
Planned, built, and managed PPC campaigns for website design, development, bookkeeping, and creative services. Tracked leads in Zoho CRM and used Google Tag Manager for conversion measurement.
```

Skills: PPC-Campaign-Management, Zoho-CRM, Google-Tag-Manager, Conversion-Tracking

### Senior Executive, PPC

Logicase. Sep 2021 - Nov 2022

```text
Planned and implemented PPC strategies for clients in the US, UK, and Australia on Google Ads, Meta, and other platforms. Coordinated with design, content, and account teams and produced performance-based reporting.
```

Skills: Google-Ads, Meta-Ads, PPC-Strategy, Client-Management, Reporting, Team-Coordination

## Education

### Microsoft Advertising

Microsoft Advertising Certified Professional, Advertising

```text
Earned the Microsoft Advertising Certified Professional certification in October 2023.
```

### NED University of Engineering and Technology

Bachelor of Engineering, Automotive Engineering. 2014 - 2018

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Bachelor of Engineering in Automotive Engineering from NED University of Engineering and Technology, Karachi, from 2014 to 2018.
```

### Coursera

Measure and Optimize Social Media Marketing Campaigns, Social Media Marketing

```text
Completed the Measure and Optimize Social Media Marketing Campaigns course on Coursera.
```

### Google

Google Ads Search Certificate, Search Advertising

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Earned the Google Ads Search Certificate.
```

## Tech stack

- Google Tag Manager
- HubSpot
- Google Sheets
- Hotjar
- Google Ads
- LinkedIn Ads
- Zoho CRM
- Microsoft Clarity
- ChatGPT
- Looker Studio
- Claude

To contact Farhan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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