# Fanny Tong

Fanny Tong is a remote worker on Himalayas, Independent International Market & Communications Consultant at Self-employed, based in China.

Source: https://himalayas.app/@fannytong

```text
International marketing leader at XPENG AEROHT who grew social channels to 1.455M followers organically.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | China |
| Authorized to work in | China |
| Salary expectations | 40k+ USD |
| Job categories | Social Media Marketing Specialist, Marketing Consultant, Social Media Manager, Project Manager |
| Skills | International Marketing, Global Brand Strategy, Market Entry Strategy, Social Media Marketing, Social Media Growth, Content Strategy, Global Campaign Management, International Product Launches, Media Relations, Influencer Marketing, KOL Development, Executive Communication, Event Management, International Project Management, Cross Cultural Communication |
| LinkedIn | https://linkedin.com/in/fengtingtang |

## About

```text
At XPENG AEROHT, I grew overseas social accounts from zero to 1.455M followers without ad spend and generated 400M video views. I also led a nine-member team across content, channel operations, and global campaigns.

For XPENG AEROHT’s CES 2025 North America debut, I directed marketing strategy and the press conference, generating 3,688 media mentions and 12B+ impressions. At GITEX 2024, I delivered the Middle East debut in 1.5 months, partnering with Etisalat and generating 20M impressions and $1M in marketing revenue.

Before that, at Urban Revivo, I developed cross-platform content strategies that grew Instagram from 11K to 130K followers and TikTok from 110 to 290K. At QEEQ.com, I worked across overseas business operations and project management, including managing a 20-member Mexico call-center team.

As an independent consultant, I now provide international market-entry, event-execution, and brand-communications support across Indonesia, South Korea, and Europe. My work includes executive speeches and presentations, media and influencer engagement, and overseas exhibition operations.
```

## Experience

### Independent International Market & Communications Consultant (current)

Self-employed. Jul 2025 - Present

```text
1. Provided international market entry, event execution, and brand communications consulting across Indonesia, South Korea, and Europe.
2. Developed executive-level English speeches and presentations for VP-level leadership for overseas public positioning.
3. Managed international media and influencer engagement, securing interviews and global exposure for brand stakeholders.
4. Coordinated overse
```

### International Marketing Manager

XPENG AEROHT. Mar 2022 - Jul 2025

```text
1. Social Media Growth
- Managed overseas accounts (Apr 2022–Q1 2025), growing followers from 0 to 1.455M without ad spend: Instagram (240K), Facebook (170K), YouTube (570K), TikTok (460K), LinkedIn (8K), Twitter (4K), Pinterest (150).
- Produced 48 viral videos with 1M+ views, incl. 5 above 10M and one at 73M; 400M total views in 3 years, with 220M in 2024.
- Launched personal video account in No
```

### International Social Media Supervisor

Urban Revivo. Mar 2021 - Feb 2022

```text
1. Developed cross-platform content strategies, increasing Instagram followers from 11K to 130K and TikTok followers from 110 to 290K.
2. Launched UR Students Program, a cost-effective influencer initiative targeting international students, achieving sustained brand exposure.
3. Established and managed KOL networks across YouTube, Instagram, TikTok, and Facebook, enhancing brand visibility through
```

### Overseas Business Project Operation Specialist

QEEQ.com. Aug 2020 - Mar 2021

```text
1. Implemented content strategies that set record-high engagement, with posts reaching over 10,000 interactions and 100,000+ impressions.
2. Scaled Instagram from 0 to 2,300 followers within two months through targeted content initiatives.
3. Established and operated QEEQ’s Shopify and Amazon stores, executing daily operations from product listing to logistics management.
```

### Mexico Project Manager

QEEQ.com. Aug 2019 - Aug 2020

```text
Subordinates: 20
1. Managed a 20-member team at the Mexico call center, overseeing recruitment, training, and QA management.
2. Launched the Mexico Experience Camp, managing cross-cultural training and operational integration for Chinese staff.
3. Collaborated with different departments to resolve operational challenges, such as IT challenges.
```

### Senior Overseas Consultant-Management Trainee

QEEQ.com. Oct 2018 - Aug 2019

```text
1. Delivered bilingual customer support, resolving car rental inquiries via phone, chat, and email for international clients.
2. Recognized with the 2019 Excellent Employee Award and QA Full-Score Consultant Award for outstanding service delivery.
```

### Project Management Specialist in Chinese Office

University of Northampton. Jun 2018 - Sep 2018

```text
1. Planned and executed marketing initiatives to enhance the university’s brand presence in China.
2. Managed student inquiries, provided visa application support, and conducted orientation sessions for prospective students.
```

### Work and Travel USA Programme

Snow King Mountain Resort. Jun 2017 - Sep 2017

```text
1. Assisted in instructing visitors during the peak period of the summer holiday, and was awarded the most friendly employee by the supervisor.
2. Live and work with friends from America, Russia, Spain, Mexico, Turkey, Jamaica, Kosovo, and more. It helps me learn more about the culture and customs of different places and broaden my horizons.
```

## Education

### South China Agricultural University

Bachelor Degree, Social Sciences. 2014 - 2018

```text
Main Courses: Database, SPSS, Social Statistics, Social Research, Social Psychology, Counselling Psychology, Micro-economics, Management, Project Management, Social Work (Case Work, Group Work, Community Work), Sociology, and more.
```

## Tech stack

- Shopify
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Office

To contact Fanny, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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