# Ezequiel Sotelo Aguilar

Ezequiel Sotelo Aguilar is a remote worker on Himalayas, Senior UX Content Designer at PVS LATAM, based in Croatia.

Source: https://himalayas.app/@ezequielsoteloaguila

```text
Senior UX Content Designer at PVS LATAM, regionalizing digital product content across Latin America and contributing to a scalable Content Design System.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Croatia |
| Authorized to work in | Croatia |
| Salary expectations | 40k+ EUR |
| Job categories | User Experience Content Designer, UX Writer, AI Content Design, Conversational UX Designer, UI UX Designer |
| Skills | UX Writing, Content Design, Conversational UX, AI Content, Content Localization, Content Systems, Tone of Voice, UX UI Design, Storytelling, Benchmarking, Design Thinking, Figma, Claude, Gemini, ChatGpt |
| Website | https://ezesoteloaguilar.com |
| Portfolio | https://behance.net/ezesoteloaguilar |
| LinkedIn | https://linkedin.com/in/ezesoteloaguilar |
| Behance | https://behance.net/ezesoteloaguilar |

## About

```text
At PVS LATAM, I create, regionalize, and iterate product content for digital experiences across Latin America. I also contribute to the creation and evolution of the Content Design System and support AI-assisted content automation workflows.

At Banco Galicia, I created and iterated product content while maintaining the brand’s voice and tone, collaborating with leads, researchers, and product designers. At Transbank, I wrote and maintained UX content and defined and applied voice and tone, benchmarking, and storytelling practices.

At Bleett, I designed personalities and style guides for bots and virtual assistants, wrote conversational content, and created flowcharts to document user and bot interactions. I also share UX Writing content on LinkedIn and Instagram, where I’ve built a community of 11,000+ followers.
```

## Experience

### Senior UX Content Designer (current)

PVS LATAM. Jul 2024 - Present

```text
Create, regionalize, and iterate product content across Latin America for digital experiences. Contribute to the Content Design System and maintain voice and tone standards.
```

Skills: UX-Writing, Content-Design, Regionalization, Content-Systems, Tone-of-Voice, AI-assisted-content

### Senior UX Content Designer

Banco Galicia. Apr 2024 - Jun 2024

```text
Created and iterated product content while maintaining Banco Galicia voice, tone, and brand personality. Collaborated with leads, researchers, and product designers across product initiatives.
```

Skills: UX-Writing, Content-Design, Tone-of-Voice, Brand-Voice-and-Personality, Cross-Functional-Collaboration

### Senior UX Writer

Transbank. Jan 2023 - Mar 2024

```text
Wrote and maintained UX content across digital product experiences, including cross-functional content iteration. Defined and applied voice and tone, benchmarking, and storytelling practices.
```

Skills: UX-Writing, Content-Design, Tone-of-Voice, Benchmarking, Storytelling, Cross-Functional-Collaboration

### Conversational UX Designer

Bleett. Aug 2022 - Dec 2022

```text
Designed personalities and style guides for bots and virtual assistants. Wrote and iterated conversational content and created flowcharts to document user and bot interactions.
```

Skills: Conversational-UX, Bot-Design, Style-Guide, Flowcharts, Content-Writing

## Education

### Universidad Tecnológica Nacional

Diploma, UX Writing. 2025 - Present

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Diploma in UX Writing from Universidad Tecnológica Nacional, expected completion in April 2026.
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### Universidad Tecnológica Nacional

Diploma, UX/UI Design. 2025 - 2025

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Diploma in UX/UI Design from Universidad Tecnológica Nacional, completed in October 2025.
```

### Coderhouse

Course, UX/UI Design. 2022 - 2022

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UX/UI Design Course from Coderhouse, completed in July 2022.
```

### Coderhouse

Course, UX Writing. 2021 - 2022

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UX Writing Course from Coderhouse, completed in January 2022.
```

### ESP

Degree, Advertising. 2009 - 2011

```text
Advertising Degree from ESP, completed in December 2011.
```

## Tech stack

- Dialogflow
- Maze
- Figma
- Jira
- Voiceflow
- Gemini
- Crowdin
- Miro
- ChatGPT
- Claude

To contact Ezequiel, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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