# Esha Baig

Esha Baig is a remote worker on Himalayas, Project Trainee at Unilever, based in Pakistan.

Source: https://himalayas.app/@eshabaig

```text
I build data-driven marketing campaigns, content, and inventory planning models.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Salary expectations | 30k+ USD |
| Job categories | Digital Marketing Associate, Marketing Analyst, Digital Marketer, Content Marketer, Social Media Manager, SEO Specialist, Campaign Manager, Marketing Coordinator, Supply Chain Analyst, Junior Digital Marketing Associate, Digital Associate, Digital Marketing Assistant, Social Media Marketing Associate, Digital Marketing Intern, Digital Content Associate, Digital Marketing Coordinator, Content Marketing Associate, Marketing, Content Creator |
| Skills | Marketing Analytics, SEO, SEM, Marketing Automation, Customer Segmentation, Campaign Management, Performance Analytics, ROI Analysis, Content Marketing, Social Media Marketing, Email Marketing, Content Distribution, Influencer Marketing, Excel, R R Studio, Google Analytics, Google Ads, Social Media Ads, Pay Per Click, Google Sheets, Inventory Planning, Demand Evaluations, Supply Chain Analysis, Public Relations, Porter, CEDAR |

## About

```text
I've supported Unilever by refreshing RPM-IPM inventory norms and building planning models for optimal safety stock and stock cover using demand variability and lead-time analysis.

At Revyve, I build Google Sheets dashboards for affiliate campaign and team KPI tracking, while using SEO and audience-intent research to map products to relevant Reddit discussions. My Reddit and Medium content contributed to a 20% increase in conversions and affiliate revenue.

Previously at Horseshoe Omnicom, I executed PR, influencer, content, and brand activation campaigns for clients including Almirah and Askari Life. I also helped Heuser increase social engagement and clientele through video content and campus recruitment drives.
```

## Experience

### Project Trainee

[Unilever](https://himalayas.app/companies/unilever). Jan 2026 - Jun 2026

```text
Refreshed RPM-IPM inventory norms by analyzing raw material consumption and supply chain variability. Built inventory planning models to calculate optimal safety stock and stock cover using demand variability and lead time analysis.
```

Skills: Inventory-Management, Supply-Chain-Analysis, Stock-Cover, Data-Analysis

## Education

### Institute of Business Administration (IBA)

Bachelor of Business Administration, Marketing. 2022 - Present

```text
Pursuing a Bachelor of Business Administration with a focus on Marketing.
```

### Cedar College

A Levels, General Studies. 2020 - 2022

```text
Completed A Levels from Cedar College.
```

### DHA CSS Creek Campus

O Levels, General Studies. 2017 - 2020

```text
Completed O Levels from DHA CSS Creek Campus.
```

## Tech stack

- Google Analytics
- Google Sheets
- Microsoft Excel
- Google Ads
- Porter
- Cedar

To contact Esha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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