# Erika Versolato

Erika Versolato is a remote worker on Himalayas, Business Development and Marketing Manager LATAM at Premier Tech Sistemas e Automação, based in Brazil.

Source: https://himalayas.app/@erikaversolato

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Business Development and Marketing Manager LATAM at Premier Tech, developed a coffee-market automation solution.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 20k+ BRL |
| Job categories | Business Development Manager, Marketing Manager, Commercial Strategy Manager |
| Skills | Business Development, Strategic Marketing, Commercial Strategy, Regional Leadership, Market Expansion, Go To Market Strategy, Product Development, Sales Excellence, CRM, Inside Sales, Demand Generation, Pipeline Management, Market Intelligence, Customer Experience, Strategic Client Management |

## About

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At Premier Tech Sistemas e Automação, I led Business Development, Marketing and Commercial Strategy across LATAM. I developed a new automation solution for the coffee market, from identifying the opportunity and preparing the business case to coordinating stakeholders in Brazil, Asia and global R&D.

I also structured regional Inside Sales with Marketing & Sales integration, and led Sales Excellence and CRM initiatives using Salesforce. Earlier at COESIA GROUP, I worked in LATAM marketing, market intelligence and commercial development, including a performance study recognized as a global benchmark.
```

## Experience

### Business Development and Marketing Manager LATAM

Premier Tech Sistemas e Automação. Jan 2023 - Dec 2026

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Regional leadership of Business Development, Marketing and Commercial Strategy, focusing on sustainable growth, market expansion, and competitive positioning. Managed cross-functional projects and structured Inside Sales, Sales Excellence, and CRM initiatives.
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Skills: Business-Development, Marketing-Strategy, Commercial-Strategy, CRM, Salesforce, Inside-Sales, Sales-Excellence, Pipeline-Management, KPI-Monitoring, Market-Expansion, Product-Development, Go-To-Market, Cross-functional-Leadership, Strategic-Planning

### Marketing Coordinator LATAM

Premier Tech Sistemas e Automação. Jan 2024 - Dec 2025

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Led regional Marketing strategy in Latin America, managing team, events, communication, and demand generation. Structured KPIs and performance indicators, and led Sales Excellence and CRM initiatives in partnership with global structure.
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Skills: Marketing-Strategy, Team-Management, Event-Planning, Demand-Generation, KPI-development, Salesforce, CRM, Sales-Excellence, Brand-Positioning, Regional-Expansion

### LATAM Marketing Specialist

Premier Tech Sistemas e Automação. Jan 2023 - Dec 2024

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Structured regional LATAM Marketing operations with processes, KPIs, events, and performance initiatives. Supported regional expansion and commercial strategy through market intelligence and customer relationships.
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Skills: Marketing-Operations, KPI-Implementation, Event-Strategy, Market-Intelligence, Customer-Relationship-Management, CRM, Sales-Excellence, Regional-Expansion

### Senior Marketing Analyst LATAM

Coesia Group. Jan 2019 - Dec 2022

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Responsible for Marketing, Market Intelligence & Commercial Development LATAM, focusing on business strategy, performance, and regional expansion in Consumer Goods, Beauty & Personal Care, Food, and Beverage segments.
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Skills: Marketing, Market-Intelligence, Commercial-Development, Data-Analysis, Excel, Power-BI, Strategic-Client-Management, Regional-Expansion, Stakeholders

### Marketing Analyst LATAM

Coesia Group. Jan 2013 - Dec 2019

```text
Supported Marketing, Market Intelligence & Commercial Development LATAM, focusing on business strategy, performance, and regional expansion in Consumer Goods, Beauty & Personal Care, Food, and Beverage segments.
```

Skills: Marketing, Market-Intelligence, Commercial-Development, Data-Analysis, Excel, Power-BI, Strategic-Client-Management, Regional-Expansion

### Jr. Market Intelligence Analyst

Sotreq Caterpillar. Jan 2012 - Dec 2013

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Performed market intelligence analysis to support business decisions and strategic planning.
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Skills: Market-Intelligence, Data-Analysis, Excel

### Jr. Market Intelligence Analyst

Nova Página Gráfica e Editora Ltda. Jan 2011 - Dec 2012

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Performed market intelligence analysis to support business decisions and strategic planning.
```

Skills: Market-Intelligence, Data-Analysis, Excel

## Education

### Universidade de São Paulo (USP/ESALQ)

MBA, Sales Management

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MBA in Sales Management from USP/ESALQ.
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### ETEC Armando Bayeux da Silva

Course, Computer Technician

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Computer Technician course from ETEC Armando Bayeux da Silva.
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### Universidade Presbiteriana Mackenzie

Graduation, Advertising with emphasis in Marketing

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Graduation in Advertising with emphasis in Marketing from Universidade Presbiteriana Mackenzie.
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## Tech stack

- Salesforce
- Microsoft Excel
- Power BI

To contact Erika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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