# Erika Vanessa Geraldes

Erika Vanessa Geraldes is a remote worker on Himalayas, Marketing Strategy & Brand Growth Manager at NTT DATA | Tangity, based in Spain.

Source: https://himalayas.app/@erikavanessageraldes

```text
Senior Marketing & Communications Leader with 12+ years of international experience in brand strategy, integrated marketing, and digital growth.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 67k+ EUR |
| Job categories | Marketing Communications Manager, Marketing Strategist, Communications Manager, Brand Manager, CRM Manager |
| Skills | Marketing Strategy, Integrated Marketing, Brand Positioning, Multichannel Campaign Management, CRM, Lifecycle Marketing, Audience Segmentation, Customer Journey, Digital Marketing, Social Media Marketing, Content Strategy, Partnership Marketing, Event Marketing, Marketing Analytics, KPI Frameworks |
| LinkedIn | https://linkedin.com/in/erikageraldes |

## About

```text
Senior Marketing & Communications professional with 12+ years of international experience across Europe, the US and Latin America, working with global brands such as NTT DATA, HBO Max, Google, Loewe and SAP.

I combine strategic thinking, creativity and data-driven execution to develop integrated marketing strategies that strengthen brands, engage audiences and drive business growth. My experience spans brand strategy, integrated campaigns, digital marketing, communications, CRM, content, partnerships and events.

I have led cross-functional teams and international initiatives, delivering measurable results, including +120% engagement and +60% lead generation for SAP Sapphire, and CRM communications reaching 3M+ HBO Max subscribers.

I am interested in senior roles in Marketing Strategy, Brand, Communications, Integrated Marketing and Growth, particularly in innovative, international and consumer-focused companies. Fluent in English, Spanish and Portuguese.
```

## Experience

### Marketing Strategy & Brand Growth Manager (current)

NTT DATA | Tangity. Jan 2023 - Present

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Lead integrated marketing, communications, and customer strategy across 10+ engagements, designing omnichannel strategies and leading multidisciplinary teams. Delivered significant engagement and lead generation for clients such as SAP and Renfe.
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Skills: Customer-Journey, KPI-Frameworks, Stakeholder-Management, Digital-Marketing, Social-Media, Partnerships, Events, Marketing-Strategy, Brand-Strategy, Omni-Channel-Marketing, CRM, Content-Strategy

### Brand Partnership & CRM Strategist

HBO Max. Jan 2016 - Jan 2020

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Led audience growth, lifecycle, and partnership strategy across LATAM markets, supporting major original productions and driving subscriber acquisition, engagement, and retention through CRM and lifecycle strategies.
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Skills: CRM, Lifecycle-Marketing, Partnership-Strategy, Audience-Growth, Subscriber-Retention, Content-Marketing, Distribution-Strategy

### Ads Quality Rater

Google. Jan 2015 - Jan 2016

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Collaborated with Google in the digital advertising quality optimization project, improving alignment between user intent, content, and ad performance across multilingual markets.
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Skills: Digital-Advertising, Quality-Assurance, Multilingual, User-Intent, Ad-Performance-Analysis

### Sr. Marketing Analyst

Editora Abril. Jan 2011 - Jan 2014

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Led CRM, integrated campaigns, and strategic partnerships across 15+ media brands, managing a four-person team. Delivered +45% revenue, +50% sales, and +20% partner growth vs. targets.
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Skills: CRM, Integrated-Marketing, Strategic-Partnerships, Team-Management, Email-Marketing, Direct-Marketing, Commercial-Activation

## Education

### ISDI

Master, Internet Business

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Master in Internet Business from ISDI, Spain.
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### Massachusetts Institute of Technology

Executive Education Certificate, Digital Marketing Analytics

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Executive Education Certificate in Digital Marketing Analytics from MIT, USA.
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### ESPM

Bachelor's Degree, Business Administration

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Bachelor's Degree in Business Administration with a Marketing Major from ESPM, Brazil.
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### Google

Certification, Project Management

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Project Management Certification from Google.
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## Tech stack

- Google Ads

To contact Erika Vanessa, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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