# Ericka Contreras

Ericka Contreras is a remote worker on Himalayas, Docente Universitaria at Universidad Anáhuac Mérida, based in Mexico.

Source: https://himalayas.app/@erickacontreras

```text
Business Development Manager at Britannica Education who developed Mexican-market prospecting strategies and managed sales pipelines with HubSpot and Salesforce.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Mexico |
| Authorized to work in | Mexico |
| Salary expectations | 80k+ MXN |
| Job categories | Business Development Manager, Key Account Manager, Consultant, Lecturer |
| Skills | Business Development, Strategic Partnerships, Lead Generation, Sales Pipeline Management, BANT Methodology, Key Account Management, Customer Acquisition, CRM, Education Program Design, Instructional material design, Academic Coordination, Teacher Training, Edtech, Student Recruitment, Admissions |

## About

```text
At Britannica Education, I led strategic lead generation and qualification initiatives for the Mexican market. I developed outbound prospecting strategies and managed the sales pipeline using HubSpot, Salesforce, and the BANT methodology.

At Fundación SM / Grupo SM, I managed and retained key accounts, including Ediciones SM, El Barco de Vapor, and Gran Angular. I achieved annual sales targets ranging from 95% to 102% and managed educational and commercial budgets.

As a Consultant at Fundación SM / Grupo SM, I designed educational programs and instructional materials, coordinated academic teams, and delivered training for teachers and educational advisors.

At Universidad Anáhuac Mérida, where I currently teach, I design digital academic content and deliver undergraduate courses in Humanities, Ethics, Comparative Religion, and History of Thought. I also use learning platforms and digital tools to support student engagement.
```

## Experience

### Docente Universitaria (current)

Universidad Anáhuac Mérida. Aug 2013 - Present

```text
Designed and updated digital academic content for the Anáhuac Elective Program, delivered undergraduate courses in Humanities, Ethics, Comparative Religion, and History of Thought, and utilized LMS platforms to enhance student engagement.
```

Skills: LMS, Digital-Learning-Tools, Active-Learning, Humanities, Ethics, Comparative-Religion, History-Of-Thought

### Business Development Manager

Britannica Education. Feb 2026 - Jul 2026

```text
Led strategic lead generation and qualification initiatives to drive customer acquisition and revenue growth in the Mexican market, developed outbound prospecting strategies aligned with Ideal Customer Profiles, and managed the sales pipeline through CRM platforms.
```

Skills: Lead-Generation, Sales-Pipeline-Management, HubSpot, Salesforce, BANT-Methodology, Data-Analysis, Marketing-Collaboration

### Facilitadora Programa Cuantrix

Fundación Televisa. Oct 2025 - Jan 2026

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Trained K-12 teachers in programming languages and educational technology tools including Scratch, Micro:bit, and Microsoft Arcade, and implemented game development and mobile application projects in secondary education environments.
```

Skills: Scratch, Micro:Bit, Microsoft-Arcade, Computational-Thinking, Educational-Innovation, Pedagogical-Coaching

### Key Account Manager

Fundación SM / Grupo SM. Jun 2020 - Jun 2025

```text
Managed and retained high-value commercial accounts including Ediciones SM, El Barco de Vapor, and Gran Angular, consistently achieving annual sales targets ranging from 95% to 102%.
```

Skills: Key-Account-Management, Sales, CRM, Budget-Management, Relationship-Management

### Consultora Académica

Fundación SM / Grupo SM. Feb 2017 - Jun 2020

```text
Designed innovative educational programs and instructional materials, coordinated academic teams, and delivered institutional training sessions for teachers and educational advisors.
```

Skills: Education-Program-Design, Instructional-Materials, Team-Coordination, Training, KPI-Management, Project-Management

### Coordinadora de Humanidades y Vida Universitaria

UNID. May 2014 - Feb 2017

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Designed and implemented the institutional student development program VIVE UNID, managed resources for large-scale educational and social events, and developed social impact projects with nonprofit organizations.
```

Skills: Program-Development, Event-Management, Resource-Management, Social-Impact, Academic-Programming, Student-Leadership

### Orientadora Vocacional y Admisiones

Universidad Anáhuac Mayab. Oct 2011 - May 2014

```text
Executed student recruitment and career guidance strategies for a prospect base exceeding 6,000 applicants annually, and managed admissions conversion KPIs and enrollment efficiency indicators.
```

Skills: Student-Recruitment, Career-Guidance, Admissions, KPI-Management, Advising

## Education

### Universidad Anáhuac Mayab

Master of Science in Education, Education

```text
Master of Science in Education with a focus on Educational Management.
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### Universidad Anáhuac Mayab

Bachelor's Degree, Family Sciences

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Bachelor's degree in Family Sciences.
```

## Tech stack

- Salesforce
- Adobe Photoshop
- Microsoft Teams
- HubSpot
- Google Workspace
- Canva

To contact Ericka, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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