# Eric Jeffay

Eric Jeffay is a remote worker on Himalayas, Email Platforms at Independent Project, based in Canada.

Source: https://himalayas.app/@ericjeffay

```text
Business analyst building structured market-entry research and campaign performance reports in independent projects.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Turkey |
| Salary expectations | 30k+ USD |
| Job categories | Business Analyst, Commercial Operations Analyst, Data Analyst |
| Skills | Market Research, Regulatory research, Competitive Analysis, Campaign Performance Analysis, Benchmarking, Data Cleaning, Data Reporting, Market Segmentation, Pricing Analysis, Excel, Google Sheets, SQL, Python, Google Analytics 4, Pivot Tables |

## What I'm looking for

```text
I’m looking for internships or junior full-time roles in business analysis and commercial operations. I’m keen to learn Salesforce and LIMS tools.
```

## About

```text
For my Spain market research project, I built a study of the drinking fountains and public showers market, mapping regulations from EU law to Spanish and municipal rules. I checked sources against BOE and EUR-Lex and verified 11 manufacturers against CNAE codes, factory addresses, and official filings.

I turned the research into an Excel workbook with cross-referenced tabs and formula-based navigation, plus a segment matrix covering pricing tiers and procurement patterns. The analysis ended with market-entry conclusions.

In a separate campaign analysis, I benchmarked 250+ paid and organic campaigns using CTR, CPC, CPA, and CVR. I also compared six email marketing platforms and built a competitor matrix to support positioning or market-entry decisions.
```

## Experience

### Email Platforms

Independent Project. Jan 2025 - Present

```text
Compared pricing, free-tier features, audience positioning, and differentiators across 6 email marketing tools. Built a competitor matrix to expose differentiation gaps.
```

Skills: Competitive-Intelligence, Market-Research, Email-Marketing, Data-Analysis

### Spain Market Research

Independent Project. Jan 2025 - Present

```text
Built a three-layer study on Spain's market for drinking fountains and public showers, covering regulation, competitors, and segments. Produced a segment matrix, pricing tiers, and an organized Excel workbook.
```

Skills: Regulatory-research, Market-Analysis, Competitive-Analysis, Excel, Data-organization

### Campaign Performance

Independent Project. Jan 2025 - Present

```text
Analyzed 250+ paid and organic campaigns, benchmarking CTR, CPC, CPA, and CVR. Cleaned and structured raw data in Google Sheets with pivot tables, XLOOKUP, and conditional logic.
```

Skills: Google-Sheets, Pivot-Tables, XLOOKUP, Data-Cleaning, Benchmarking, Marketing-Analytics

## Education

### Alanya University

Bachelor of Tourism Management, Tourism Management. 2024 - Present

```text
Pursuing a Bachelor of Tourism Management, currently in the third year. Coursework includes Marketing, Business Economics, Consumer Behavior, and Customer Relationship Management.
```

### Google Skillshop

Google Analytics Certification, Analytics

```text
Earned the Google Analytics Certification, issued in July 2026 and valid through July 2027.
```

## Tech stack

- Python
- Google Sheets
- SQL

To contact Eric, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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