# Emmi Haddock

Emmi Haddock is a remote worker on Himalayas, Head of Sales and Marketing, Brand Manager at Harrisville Designs, Inc, based in United States.

Source: https://himalayas.app/@emmihaddock

```text
Sales and marketing leader at Harrisville Designs who grew revenue to over $6 million and generated $3 million through Amazon.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 90k+ USD |
| Job categories | Sales and Marketing Specialist, Brand Manager, Sales Director |
| Skills | Sales Strategy, Marketing Strategy, Revenue Growth, Ecommerce, Amazon Seller Central, Google Ads, SEO, Social Media Marketing, Influencer Marketing, Email Marketing, Print Advertising, Radio Advertising, Merchandising, Wholesale Sales, Account Management |
| LinkedIn | https://linkedin.com/in/emmi-nakazawa-haddock-18a6545 |

## About

```text
At Harrisville Designs, Inc, I generated over $6 million in revenue, a threefold increase. I analyzed the marketplace, identified an opportunity, and repackaged top-selling items with storytelling.

I allocated less than 10% of revenue to marketing and advertising on Amazon, reaching over $3 million in revenue, and less than 5% to Google ads, generating over $3 million in e-commerce revenue. I lead marketing across SEO, social media, influencer, email, print and radio advertising, and events.

Earlier, I led sales and marketing teams at Donna Karan International and MaxMara, and founded and operated the Trixie and Tilda boutique, which became profitable after 14 months. I also managed wholesale accounts at W.S. Badger Co, Inc, where accounts under my management increased sales by 35% in the last four years.
```

## Experience

### Head of Sales and Marketing, Brand Manager (current)

Harrisville Designs, Inc. Jun 2019 - Present

```text
Generated over $6+ MN in revenue (3X increase) by analyzing the marketplace, repackaging top selling items, and using storytelling. Led marketing across multiple channels including SEO, social media, influencer, email, print, radio ads, and events.
```

Skills: Amazon-Seller-Central, SEO, Social-Media, Influencer-Marketing, Email-Marketing, Print-Advertising, Radio-Advertising, Event-Planning, Storytelling, Market-Analysis

### Senior Sales Representative

W.S. Badger Co, Inc. Feb 2014 - Jun 2019

```text
Managed wholesale over 500 independent stores, increasing sales by 35% in the last 4 years. Advised merchandise mix to maximize mutual sales and profitability, building strong relationships.
```

Skills: Wholesale-Sales, Account-Management, Relationship-Building, Merchandising, Sales-Strategy

### Owner Operator

Trixie and Tilda. Jan 2006 - Dec 2009

```text
Founded and operated a boutique for tweens, profitable after 14 months with over 60% full priced sell-throughs seasonally. Managed all aspects including buying, merchandise planning, budgeting, advertising, and visuals.
```

Skills: entrepreneurship, Merchandising, Budgeting, Advertising, Visual-Merchandising, Buying

### Director of Sales

MaxMara. Jan 2004 - Dec 2006

```text
Led a team of 3 in the US showroom, working with buyers from Saks Fifth Avenue and other independent retailers to ensure each buy aligned with designer vision and was saleable based on previous sales data.
```

Skills: Sales-Leadership, Team-Management, Buyer-Liaison, Sales-Analysis, Merchandising

### Director of Sales and Marketing

Donna Karan International. Jan 1989 - Dec 2004

```text
Led a team of 9+ in the Donna Karan Womenswear division, working with major retailers like Neiman Marcus, Saks Fifth Avenue, Nordstroms, and Macy's. Launched Donna Karan Japan and produced fashion shows in collaboration with stores.
```

Skills: Sales-Leadership, Team-Management, Retail-Partnerships, Fashion-Shows, Sales-Analysis, Merchandising

### Director of Marketing and Advertising

Giorgio Armani. Jan 1997 - Dec 1998

```text
Led a team of 3 in the US showroom, working with buyers from Saks Fifth Avenue and other independent retailers to ensure each buy aligned with designer vision and was sellable based on previous sales data.
```

Skills: Marketing-Leadership, Advertising, Team-Management, Buyer-Liaison, Sales-Analysis

### Trading Assistant

Yamaichi International. Jan 1987 - Dec 1989

```text
Passed Series 7 and assisted 5 traders in daily trading operations.
```

Skills: Series-7, Trading-Support, Financial-Markets

## Education

### University of California

Bachelor of Arts, Economics

```text
Bachelor of Arts in Economics from the University of California.
```

## Tech stack

- Shopify
- Mailchimp
- QuickBooks
- Google Ads
- Klaviyo
- Constant Contact
- Microsoft 365

To contact Emmi, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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