# Ella Horttanainen

Ella Horttanainen is a remote worker on Himalayas, User Acquisition Specialist at Wolt, based in Finland.

Source: https://himalayas.app/@ellahorttanainen

```text
User acquisition specialist at Wolt, managing paid growth across European markets and €500K+ monthly ad budgets.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Finland |
| Authorized to work in | Finland |
| Salary expectations | 50k+ EUR |
| Job categories | User Acquisition Specialist, Performance Marketing Specialist |
| Skills | User Acquisition, Performance Marketing, Paid Media, Customer Acquisition, Google Ads, Apple Search Ads, Facebook Ads Manager, TikTok Marketing, App Store Optimization, A B Testing, Incremental Testing, Marketing Automation, Bid Optimization, CPA Optimization, strategic analysis |
| LinkedIn | https://linkedin.com/in/ella-horttanainen-47bb3815a |

## About

```text
At Wolt, I lead paid user acquisition strategy across several European markets, supporting local marketing teams in achieving monthly new user targets. I manage campaigns across Apple Ads, Google, Meta, and TikTok, with €500K+ monthly ad budgets.

I enjoy the analytical side of growth, from incrementality testing to bid automation and CPA optimization. I use Gemini, Claude Cowork, and Cursor to build automated skills for reporting, analysis, and process management.
```

## Experience

### User Acquisition Specialist (current)

[Wolt](https://himalayas.app/companies/wolt). Feb 2022 - Present

```text
Leading paid user acquisition strategy for several European markets, supporting local marketing teams in achieving monthly new user targets through highly organized, autonomous campaign management.
```

### Performance Marketing Trainee

[Wolt](https://himalayas.app/companies/wolt). Aug 2021 - Feb 2022

```text
Worked as Performance Marketing Trainee at Wolt.
```

### Customer Service Representative

Storytel. May 2020 - Jul 2021

```text
I worked as a customer service consultant for Storytel through Academic Work.
```

### Customer Relationship and Marketing Communications Trainee

Silmäasema. Mar 2020 - Mar 2020

```text
I spent three weeks as a marketing trainee for Silmäasema. The internship was originally supposed to last for three months but was terminated prematurely because of COVID-19.
```

### Customer Service Representative

[Sanoma](https://himalayas.app/companies/sanoma). Jun 2019 - Aug 2019

```text
Worked as Customer Service Representative at Sanoma.
```

### Customer Service Representative

[Sanoma](https://himalayas.app/companies/sanoma). May 2018 - Aug 2018

```text
My work as a customer service representative for Helsingin Sanomat consisted of serving customers via phone and email by performing changes to newspaper orders and customer information. I also did additional selling by offering customers new products and services while taking care of their existing order.
```

### Sales Representative

Bookers Group Oy. May 2017 - Aug 2017

```text
My tasks included cold calling consumers and booking them for customer appointments for the company's B2B clients' offices around Finland. I also rearranged cancelled appointments.
```

## Education

### Georgia Southern University

```text
I spent my exchange semester in Statesboro, Georgia (USA) from January to May 2019.
```

### University of Jyväskylä

Master of Science - MS, Business Administration and Management, General. 2019 - 2021

### University of Jyväskylä

Bachelor's degree, Marketing. 2016 - 2019

## Tech stack

- Looker
- Gemini
- Google Ads
- Cursor

To contact Ella, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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