# edwin raymond edwin raymond is a remote worker on Himalayas, Principal Consultant at Floodlight New Marketing, based in United Kingdom. Source: https://himalayas.app/@edwinraymond ```text CRM and GTM systems engineer at Floodlight New Marketing, automating HubSpot lead qualification to cut time by about 85%. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | United Kingdom | | Authorized to work in | United Kingdom | | Salary expectations | 80k+ GBP | | Job categories | CRM Administrator, Marketing Operations Manager, Marketing Automation Specialist, Demand Generation Manager | | Skills | HubSpot, Salesforce, Pardot, CRM Administration, CRM Architecture, Marketing Automation, Go To Market Systems, N8n, Make.Com, Zapier, AI Agents, Claude, OpenAI API, Lead Scoring, Lead Routing | | Website | https://floodlightnewmarketing.co.uk | | LinkedIn | https://linkedin.com/in/edwinraymond | ## About ```text At Floodlight New Marketing, I architect HubSpot systems for B2B clients, from custom data models and lifecycle stages to workflows and lead scoring. I build connected automations and AI agents that have cut lead qualification time by about 85% and manual process work by about 70%. For Criteo, I owned Salesforce and Pardot administration across four regions. I led a migration spanning 500k records and 2,000 connected campaigns, and increased campaign output by 40% while reducing cost per campaign by at least 29%. For Sophia Lambert Homes, I designed, built and run the property operations platform that is now launching as Short Stay Control. It includes Hostaway booking integration, AI receipt processing and Stripe billing. At Centrica Business Solutions, I created a British Gas cross-selling campaign that generated 25+ sales-qualified leads from 114 MQLs, with a 22% conversion worth about £2.1m at contract value. I turn business requests into specifications, then document and hand over the systems, workflows and reporting teams use. ``` ## Experience ### Principal Consultant (current) Floodlight New Marketing. Jan 2013 - Present ```text Principal consultant at a B2B marketing and automation consultancy, delivering CRM administration and go-to-market systems for B2B clients. Architects HubSpot, builds automations in n8n, Make and Zapier, and develops AI agents for lead qualification and outreach. ``` Skills: HubSpot, Salesforce, Pardot, N8n, Make, Zapier, Claude, OpenAI, AI-Agents, Lead-Scoring, Data-Hygiene, CRM-Architecture, Marketing-Automation, Webhooks, REST-APIs ### Senior Marketing Automation Specialist Criteo. Feb 2020 - Feb 2025 ```text Owned Salesforce and Pardot administration for Criteo's global marketing organisation across four regions. Led a Pardot migration of 500k records and 2,000 campaigns, increased campaign output by 40% on a falling budget, and redesigned event-lead workflows. ``` Skills: Salesforce, Pardot, Marketing-Automation, Campaign-Management, Lead-Scoring, Data-Migration, DemandBase, B2B-Marketing-Analytics, Zapier, Salesforce-Mobile ### Field Marketing Specialist & Manager Centrica Business Solutions. Jan 2019 - Jan 2020 ```text Led B2B demand generation for Centrica Business Solutions, creating a cross-selling campaign with British Gas and managing a third-party team. Redesigned CRM lead routing and tracking to improve MQL volume. ``` Skills: Demand-Generation, CRM, Lead-Routing, Marketing-Automation, Cross-Selling, Team-Management ### Campaign Manager, Shell Account IRIS. Jan 2018 - Jan 2019 ```text Ran account-based marketing and lead generation for Shell across North America and Europe. Implemented Pardot for Shell in six months, including workflows, content, and training. ``` Skills: Account-Based-Marketing, Pardot, Lead-Generation, Marketing-Automation, Project-Management ### Head of Demand Generation Concured. Jan 2018 - Jun 2018 ```text Hired by a Series A AI start-up to rebuild online presence and generate leads for a product in late beta. Generated about 20 new leads within six months before product launch. ``` Skills: Demand-Generation, SEO, Content-Marketing, Lead-Generation ### Inbound Marketing Consultant Whitehat SEO. Jan 2013 - Jan 2018 ```text Technical lead for marketing and sales, aligning teams on lead generation. Led the move to a HubSpot inbound agency, growing qualified leads 115%, sales 52%, and profit 47%. ``` Skills: HubSpot, Inbound-Marketing, SEO, PPC, Content-Marketing, Salesforce-Marketing-Cloud, Project-Management ## Education ### PRINCE2 PRINCE2 Foundation and Practitioner, Project Management ```text PRINCE2 Foundation and Practitioner certification in progress. ``` ### HubSpot Academy HubSpot Agency Certified, Inbound Marketing. 2015 - 2018 ```text HubSpot Agency Certified from 2015 to 2018 at a HubSpot Platinum Partner agency. ``` ### University of London Bachelor of Engineering, Electrical Engineering ```text BEng (Hons) Electrical Engineering degree from the University of London. ``` ### Salesforce Trailhead badges, Marketing Cloud ```text Salesforce Marketing Cloud Trailhead badges earned. ``` ## Tech stack - Salesforce - Jira - Python - HubSpot - Stripe - NocoDB - Zapier - Demandbase - Pardot - OpenAI API - GitHub Copilot - N8N - Claude Code - ChatGPT - Salesforce Marketing Cloud - Claude - OpenAI Codex - Make.com - REST APIs To contact edwin, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Izidro De-Souza](https://himalayas.app/@izidrodesouza): Digital Marketing Specalist , CRMT Digital - [Natasha Rocker](https://himalayas.app/@natasharocker): Head of Marketing Operations, Argentex Group - [Sam Iheke](https://himalayas.app/@samiheke): Specialist, Marketing Operations, The Walt Disney Company - [Ayo O](https://himalayas.app/@ayoo): Marketing Operations Manager, ECI - [Joshua Coase](https://himalayas.app/@joshuacoase): GTM & Demand Gen Consultant, BrandOS - [Alex Funnell](https://himalayas.app/@alexfunnell): Marketing Manager (HubSpot CRM), Xyt Digital - [Lance Spurgeon](https://himalayas.app/@lancespurgeon): Head of Revenue Operations, Codility - [April Braithwaite](https://himalayas.app/@aprilbraithwaite): US Marketing Manager, Avantis Education - [Rahil Mansuri](https://himalayas.app/@rahilmansuri): GTM Automation & RevOps Consultant, Self Employed - [Lucas Winter](https://himalayas.app/@lucaswinter): Lead Scoring Consultant, Freelance