# echo 27

echo 27 is a remote worker on Himalayas, Co-founder / Marketing Director at C² Ventures, based in China.

Source: https://himalayas.app/@echo27

```text
I build global integrated marketing campaigns that grow users, brand reach, and investor appeal.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | China |
| Authorized to work in | China |
| Salary expectations | 100k+ USD |
| Job categories | Marketing Director, Growth Lead, Social Media Manager, Brand Manager |
| Skills | Integrated Marketing, B2B Marketing, B2C Marketing, Brand Positioning, Go To Market Strategy, User Growth, Full Funnel Marketing, Social Media Marketing, Community Growth, Influencer Marketing, KOL Management, KOL KOC Management, Public Relations, Thought Leadership, Content Marketing, Paid Media, Organic Content Distribution, Event Marketing, Global Marketing, Localization, Omni Channel Marketing, Data Driven Marketing, Marketing Analytics, Audience Segmentation, Generative AI, AI assisted content creation, ROI Optimization, Power BI, Microsoft Social Engagement, Team Leadership, Cross Functional Collaboration, Partnership Management, Campaign Management |

## What I'm looking for

```text
I'm looking to lead global integrated marketing, brand, and growth work where I can build scalable GTM systems, apply AI and data to performance, and partner across teams to expand users, market visibility, and investor readiness.
```

## About

```text
I've led global marketing and post-investment brand enablement across C² Ventures, Bitget Wallet Global, Huobi Global, and Microsoft China.

At Bitget Wallet, I launched the MemeWave integrated campaign, generating more than 30M global impressions. I improved core user acquisition by 34% and grew the official X/Twitter audience from 307K to 2.8M through AI-enhanced audience segmentation, content, and performance measurement.

At Huobi Global, I delivered marketing for Token2049 Singapore, Consensus USA, Bitcoin Miami, and NFT expos while building global brand positioning and executive thought leadership. My integrated communication strategy increased corporate social followers from 340K to 720K and executive account followers from 27K to 243K in 11 months.

At Microsoft China, I marketed Xbox, Surface, HoloLens, enterprise AI, and cloud products, and organized the Microsoft Online Global Tech Forum for 73K registrations and 20M+ online impressions. I translate complex products into accessible narratives and align teams, partners, media, and KOLs around measurable growth.
```

## Experience

### Co-founder / Marketing Director (current)

C² Ventures. Apr 2025 - Present

```text
Led end-to-end post-investment marketing support for early-stage portfolio companies, defining brand positioning, GTM frameworks, and communication roadmaps. Designed cross-border PR, social media, and thought-leadership initiatives for portfolio founders.
```

Skills: Brand-Positioning, GTM-Strategy, PR, Social-Media, Thought-Leadership, Event-Management, KOL-Partnership-Management

### Social, Community & Growth Lead

Bitget Wallet Global. Jan 2023 - Apr 2025

```text
Designed and rolled out flagship global integrated IP campaign MemeWave, accumulating over 30M global impressions. Deployed data-driven user behavior analytics to refine full-funnel growth initiatives, securing a 34% incremental lift in core platform user acquisition.
```

Skills: Integrated-Marketing, Influencer-Partnerships, AI-Tools, Data-Analysis, User-Growth, Community-Management, Localization, Campaign-Management

### Head of Marketing

Huobi Global. Jan 2021 - Dec 2022

```text
Managed full lifecycle planning and on-site implementation for landmark global industry summits including Token2049 Singapore, Consensus USA, and Bitcoin Miami. Devised global brand positioning and C-suite thought leadership communication frameworks, growing corporate social followers from 340K to 720K.
```

Skills: Event-Management, Brand-Positioning, Thought-Leadership, Social-Media-Growth, Cross-functional-Leadership, Vendor-Management, Market-Analysis

### Social Media Manager

[Microsoft China](https://himalayas.app/companies/microsoft). Sep 2018 - Oct 2020

```text
Led integrated marketing for flagship hardware portfolios including Xbox, Surface, and HoloLens, alongside enterprise AI & cloud product lines. Utilized Microsoft Social Engagement and Power BI to build a quantified data-driven content optimization system, lifting official WeChat subscribers from 120K to 620K within 12 months.
```

Skills: Social-Media-Management, Content-Strategy, AI-Analytics, Power-BI, Event-Management, B2B-Marketing, WeChat-Marketing

## Education

### University of Toronto

Honours Bachelor of Arts, New Media Studies & International Development Studies. 2013 - 2018

```text
Honours Bachelor of Arts in New Media Studies and International Development Studies from the University of Toronto, completed from 2013 to 2018.
```

## Tech stack

- Power BI

To contact echo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Elena Wellington](https://himalayas.app/@elenawellington): Marketing & Sales Head, Hypershell
- [Katherine Peng](https://himalayas.app/@katherinepeng): B2B International Marketing Manager, Trip.com Group Business Travel
- [heng chen](https://himalayas.app/@hengchen): Media & Brand Manager, Yuanzhicanghai (Shanghai) Technology
- [Tatiana Li](https://himalayas.app/@tatianali): Partner, TechGo Marketing Consulting Co., Ltd.
- [E1i0 Y](https://himalayas.app/@e1i0y): Integrated Marketing Lead, Domestique Brand Management Co., Ltd.
- [Victoria H](https://himalayas.app/@victoriah): Brand Supervisor, HyperSKU
- [estella sun](https://himalayas.app/@estellasun11): Digital Marketing & Advertising, Pinduoduo Temu
- [Suky Pan](https://himalayas.app/@sukypan): Content & Social Media Strategist, Xizang Mufeng Culture
- [Sean Ren](https://himalayas.app/@seanren): Co Founder, Deep Marketing Consulting
- [素琴 方](https://himalayas.app/@0008773): Business Development Manager, OrangeX Exchange