# Dmitriy Archibald

Dmitriy Archibald is a remote worker on Himalayas, Senior Project Manager at SberMarket, based in Serbia.

Source: https://himalayas.app/@dmitriyarchibald

```text
E-commerce project manager at SberMarket who developed promotional mechanics contributing to 75% YoY advertising revenue growth.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Serbia |
| Authorized to work in | Serbia |
| Salary expectations | 55k+ USD |
| Job categories | Ecommerce Product Manager, Product Manager, Marketing Manager, Trade Marketing Specialist |
| Skills | Product Initiatives, Customer Journey Design, Workflow Design, Product And Engineering Alignment, Cross functional Delivery, Consumer Promotions, Loyalty Programs, Retention Analysis, Value Analysis, Market Share Analysis, Campaign Performance Analysis, B2B Sampling, Trade Marketing, Metabase, Tableau |

## About

```text
At SberMarket, I developed consumer promotional mechanics with product and engineering teams, contributing to 75% YoY advertising revenue growth. I used retention, customer value, market share, and campaign analysis to guide promotion strategy.

I also designed a chatbot journey and workflow for store teams to track sample deliveries, stock, and order inclusion. I directed its implementation, improving service level from 60% to 85%.

As Project Manager at SberMarket, I built and scaled a B2B sampling offering connecting consumer brands with e-grocery shoppers, driving 60% YoY advertising revenue growth. I also developed campaigns for Coca-Cola, L'Oréal, and Nestlé.

Earlier, at Henkel, I developed loyalty and customer acquisition programs that increased GMV by 30%. At Gett, I managed B2B clients and developed mobility services for corporate events and healthcare needs.
```

## Experience

### Senior Project Manager

SberMarket. Jan 2024 - Feb 2026

```text
Developed consumer promotional mechanics with product and engineering teams, contributing to 75% YoY advertising revenue growth. Coordinated 170+ digital, TV, and OOH campaigns annually.
```

Skills: Metabase, Tableau, Jira, Confluence, Trello, Consumer-Promotions, Retention-Analysis, Value-Analysis, Cross-functional-Delivery

### Project Manager

SberMarket. May 2021 - Dec 2023

```text
Designed user journey and chatbot workflow for store teams, improving service level from 60% to 85%. Built and scaled a B2B sampling offering, driving 60% YoY advertising revenue growth.
```

Skills: Customer-Journey-Design, Workflow-Design, Product-Collaboration, engineering-collaboration, B2B, Ad-Revenue, Campaign-Management

### Trade Marketing Specialist

[Henkel](https://himalayas.app/companies/henkel). Feb 2019 - Apr 2021

```text
Developed loyalty and customer acquisition programs for salons and professional retailers, increasing GMV by 30%. Planned 200+ annual POS, digital, and e-commerce activations.
```

Skills: Loyalty-Programs, Customer-Acquisition, Trade-Marketing, POS, Digital-Marketing, Ecommerce, Presentation-Skills, Banner

### Mobility Expert

[Gett](https://himalayas.app/companies/gett). Jan 2018 - Dec 2018

```text
Managed 50 B2B clients and developed mobility services for corporate events and healthcare needs, increasing average invoice value by 15%.
```

Skills: B2B-Client-Management, Mobility-Services, Corporate-Events, Healthcare, Invoice-Management

### Intern

[Nielsen](https://himalayas.app/companies/the-nielsen-company). Aug 2017 - Dec 2018

```text
Produced market analytics, growth insights, reports, and client presentations for key accounts including Procter & Gamble and Beiersdorf.
```

Skills: market-analytics, Audience-Growth-Insights, Reporting, Client-Presentations, Procter-and-Gamble, Beiersdorf

## Education

### Plekhanov Russian University of Economics

Bachelor's degree, Marketing Management. 2011 - 2015

```text
Bachelor's degree in Marketing Management from Plekhanov Russian University of Economics, completed in 2015.
```

## Tech stack

- Tableau
- Metabase
- Adobe Photoshop
- Adobe InDesign
- Jira
- Confluence
- Trello
- Adobe Illustrator
- ChatGPT

To contact Dmitriy, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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