# Divyanka Chachad

Divyanka Chachad is a remote worker on Himalayas, Associate Manager – Customer Lifecycle, Product Marketing, Retention & Growth at Play Games 24x7, based in India.

Source: https://himalayas.app/@divyankachachad

```text
I drive CRM automation, lifecycle campaigns, and revenue growth through data-led retention and personalization.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Growth Marketing Manager, CRM Manager, Marketing Automation Manager, Lifecycle Marketing Manager, Product Marketing Manager, Retention Marketing Manager, Performance Marketing Manager, Growth Marketer Manager, Senior Manager Of Growth Marketing, Growth Marketing Director, Growth Marketing Lead, B2B Growth Marketing Manager, Director Of Growth Marketing |
| Skills | Growth Strategy, Marketing Automation, CRM, WebEngage, Mo Engage, CleverTap, Campaign Management, Journey Mapping, A B Testing, SMS, Push Notifications, WhatsApp, IVR, Email Marketing, SQL, Tableau, KPI Tracking, Performance Analytics, Trend Analysis, Customer Retention, Lifecycle Marketing, Product Marketing, Market Research, Funnel Optimization, Customer Lifecycle Management, Growth Channel |

## What I'm looking for

```text
I'm looking to drive lifecycle marketing, CRM automation, retention, and revenue growth through data-led experimentation, personalization, and cross-functional work with product and technology teams.
```

## About

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At Play Games 24x7, I manage a ₹15 Cr monthly CRM budget and deliver lifecycle campaigns that improve engagement, retention, and revenue. I improved the Revenue/Deposit ratio from 36% to 52% through personalization and A/B testing, while generating ₹16.68 Cr+ through targeted reactivation campaigns.

Across Play Games 24x7, Junglee Games, BlitzPoker, and Mirraw, I’ve built multi-channel automation and retention programs spanning SMS, push, WhatsApp, RCS, IVR, and email. I use behavioral data, KPI analysis, journey mapping, and cross-functional execution to improve LTV, reduce churn, optimize ROI, and scale customer growth.
```

## Experience

### Associate Manager – Customer Lifecycle, Product Marketing, Retention & Growth (current)

Play Games 24x7. Mar 2024 - Present

```text
Managed a ₹15 Cr/month CRM budget to drive engagement and revenue growth. Improved Revenue/Deposit ratio from 36% to 52% via personalization and A/B testing, and generated ₹16.68 Cr+ revenue through targeted CRM campaigns.
```

Skills: WebEngage, Mo-Engage, CleverTap, Campaign-Management, Journey-Mapping, A-B-Testing, SMS, Push-Notifications, WhatsApp, IVR, Email-Marketing, SQL, Tableau, KPI-Tracking, Performance-Analytics, Trend-Analysis, Customer-Retention, Lifecycle-Marketing, Product-Marketing, Market-Research

### Senior Marketing Executive

Junglee Games. Sep 2022 - Mar 2024

```text
Led poker leaderboard campaigns generating 1+ Cr NGR and executed rakeback campaigns to boost liquidity and engagement. Developed lifecycle strategies to reduce churn and improve retention, while monitoring KPIs to drive campaign optimization.
```

Skills: Campaign-Management, Lifecycle-Marketing, Retention, KPI-Tracking, DAU, ROI, Rakeback, Leaderboard-Campaigns

### Marketing Executive

Esperanza Gaming Pvt Ltd (BlitzPoker). May 2020 - Sep 2022

```text
Executed multi-channel campaigns across email, social, and messaging platforms. Used behavioral data to design targeted retention campaigns improving LTV and managed loyalty and rewards programs.
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Skills: Email-Marketing, Social-Media, Retention, LTV, Loyalty-Programs

### Email Marketing Executive

Mirraw Services Pvt Ltd. May 2018 - Nov 2019

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Built email automation campaigns improving open and conversion rates, generating 60+ Lakhs monthly revenue. Designed mobile-responsive email templates for enhanced UX.
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Skills: Email-Marketing, Automation, Campaign-Management, UX

## Education

### Symbiosis College of Management

Post Graduate Diploma in Business Administration, Marketing. 2023 - 2025. Grade: A+

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Pursuing a Post Graduate Diploma in Business Administration with a focus on Marketing.
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### Pillai College of Arts, Commerce and Science

Bachelor of Mass Media, Advertising. 2015 - 2018. Grade: B

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Completed a Bachelor of Mass Media with a specialization in Advertising.
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## Tech stack

- WebEngage
- Growth Channel
- WhatsApp
- SQL

To contact Divyanka, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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