# Diego Encabo

Diego Encabo is a remote worker on Himalayas, Co-Founder & Iberia Sales Director at Chill It Iberia, based in Spain.

Source: https://himalayas.app/@diegoencabo

```text
International sales leader with 20+ years driving revenue and market share growth across European and LATAM markets through distributor networks.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 70k-100k EUR |
| Job categories | International Sales Manager, Sales Director, Country Manager, Business Development Manager |
| Skills | International Sales, Distributor Network Management, P&L management, Go To Market Strategy, Market Entry, Revenue Growth, Commercial Negotiation, Pricing Strategy, Channel Management, Annual Planning, Sales Forecasting, Partner Performance Evaluation, Market Penetration, Retail Sales, FMCG |
| LinkedIn | https://linkedin.com/in/diegoencabodelalamo |

## What I'm looking for

```text
Right now I'm looking for my next commercial leadership challenge in Spain, ideally where I can build and grow, not just maintain.
```

## About

```text
I'm a commercial leader with over 20 years in FMCG, built across two complementary worlds. Most of my career was at AB InBev, where I ran commercial operations across four European markets as Country Lead, with full P&L ownership, managing distributor networks and key accounts, and redesigning route-to-market to drive growth. Before that, I led international sales for Iberia and LATAM at Viciunai Group, a food manufacturer, where I opened new markets from scratch. And more recently I co-founded a B2B venture, so I also bring the hands-on, build-from-zero side.

What I do best is exactly what sits at the core of this kind of role: developing distributor networks, building strategic partnerships and key accounts, and turning market opportunities into commercial growth. Foodservice and the distributor model are very much my territory.

Right now I'm looking for my next commercial leadership challenge in Spain, ideally where I can build and grow, not just maintain.
```

## Experience

### Co-Founder & Iberia Sales Director

Chill It Iberia. May 2024 - Jan 2026

```text
Built and led commercial operations from scratch across Spain and Portugal, taking full ownership of distributor and partner network development, revenue portfolio, and P&L. Designed and executed end-to-end go-to-market strategy for a new market entry, building a B2B partner network with zero existing commercial infrastructure.
```

Skills: B2B-Sales, Go-To-Market-Strategy, P&L-management, Distribution-Network-Development, Partner-Onboarding, Revenue-Forecasting, Pricing-Strategy, Margin-Optimization, Cross-functional-Leadership, FMCG, Retail

### Country Lead, Greece, Poland, Cyprus, Portugal

[AB InBev](https://himalayas.app/companies/ab-inbev). Jan 2023 - Apr 2024

```text
Senior sales leadership role managing distributor and B2B partner networks across four European markets simultaneously, with full revenue portfolio ownership. Managed a multi-million euro revenue portfolio, delivering outstanding YoY growth across all markets and exceeding all partner performance targets.
```

Skills: Distributor-Network-Management, Multi-Market-Leadership, Revenue-Portfolio-Management, Annual-Planning, Go-To-Market-Strategy, Budget-Management, Cross-Functional-Collaboration, Revenue-Forecasting, Partner-Performance-Evaluation

### Country Sales Manager, Greece & Portugal

[AB InBev](https://himalayas.app/companies/ab-inbev). Jan 2020 - Dec 2022

```text
Drove significant revenue growth across distributor-led markets: Portugal +115% and Greece +35% (2021 vs. 2020), through strategic partner expansion, market penetration initiatives, and disciplined commercial execution. Built and led high-performing commercial teams across two international markets, establishing KPI frameworks and partner performance management processes.
```

Skills: Distributor-Network-Management, Revenue-Growth, Market-Penetration, Team-Leadership, KPI-Frameworks, Partner-Performance-Evaluation, Data-Driven-Reporting, Market-Analysis, Competitive-Analysis

### Expansion Area Sales Manager, Spain

[AB InBev](https://himalayas.app/companies/ab-inbev). Oct 2018 - Dec 2019

```text
Led a team of 8 Strategic Account Managers across Central and Northern Spain, designing and executing market expansion strategy across retail and distribution partner networks. Drove footprint growth across On Trade, Distribution and Cash & Carry channels, opening new partner accounts and increasing brand presence in underperforming territories.
```

Skills: Team-Leadership, Strategic-Account-Management, Market-Expansion, Channel-Management, Budget-Management, On-Trade-and-Hospitality, Distribution, Cash-and-Carry

### Wholesaler Manager, Madrid

[AB InBev](https://himalayas.app/companies/ab-inbev). Jan 2017 - Sep 2018

```text
Managed strategic distribution and retail partnerships in Madrid, leading joint business planning, partner performance reviews, and commercial negotiations to drive sustainable revenue growth. Developed sell-out strategies with the field sales team, supporting distributor reps in customer activation, promotional execution, and volume target delivery.
```

Skills: Distributor-Management, Retail-Partnerships, Joint-Business-Plans-(JBPs), Commercial-Negotiation, Sell-Out, Field-Sales-Support, Promotional-execution

### International Sales Manager, Iberia & Latin America

Viciunai Group. Sep 2013 - Dec 2016

```text
International sales leadership across two continents, spanning distributor and partner network management with full revenue ownership. Managed top retail and distribution partner accounts across Iberia, and led new market entry into Brazil through a local strategic distributor, delivering consistent revenue and margin growth.
```

Skills: International-Sales, Distributor-Network-Management, New-Market-Entry, partner-identification, Negotiation, Onboarding, Revenue-Growth, Margin-Growth, Retail

### Utilities Market Manager

[Equifax](https://himalayas.app/companies/equifax). Jun 2010 - Dec 2011

```text
Responsible for the energy market developmetn in Spain (Iberdrola, Gas Natural, Union Fenosa...)
```

## Education

### EAE Business School

MSc, Sales Management & Commercial Leadership

```text
MSc in Sales Management & Commercial Leadership from EAE Business School, Madrid.
```

### Madrid Chamber of Commerce

Postgraduate Diploma, International Trade

```text
Postgraduate Diploma in International Trade from Madrid Chamber of Commerce.
```

### Saratoga Springs High School

High School Diploma, General Studies

```text
High School Diploma from Saratoga Springs High School, New York.
```

### Peking University

HSK 3, Mandarin Chinese

```text
Mandarin Chinese HSK 3 certification from Peking University, Beijing.
```

### Universidad Complutense de Madrid

BSc, Business Administration

```text
BSc in Business Administration from Universidad Complutense de Madrid.
```

## Tech stack

- Microsoft Teams
- HubSpot
- Microsoft Office 365
- Zoom
- Microsoft Power BI

To contact Diego, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Johan Holmström](https://himalayas.app/@johanholmstrom): Business Development Manager, Aexus B.V.
- [Alejandro Casabiel De Bilbao](https://himalayas.app/@alejandrocasabieldeb): Sales & Business Development Manager, Follow the Camino
- [James MJF](https://himalayas.app/@Jako): Global Director of Business Development, mowPod
- [RAUL CORREAS](https://himalayas.app/@raulcorreas): General Manager – Remote Sales, Belton & McGregor LLC
- [Daniel Van Meerbeke](https://himalayas.app/@danielvanmeerbeke): Head of Business Dev & Rev Ops, Regroup
- [Rocco Petrizzo](https://himalayas.app/@roccopetrizzo): Regional Commercial & Channel Leader, Hygiena
- [mou elhosari](https://himalayas.app/@mouelhosari): Senior Manager International Business Development & Expansion, Avanza Agencia
- [Alvaro De Simon](https://himalayas.app/@alvarodesimon): Country Manager Spain and Portugal, Sabre Corporation
- [DIEGO ARRUE MOLINA](https://himalayas.app/@dfarrue): Strategic Account Manager, ABS Quality Evaluations
- [Paula Garces](https://himalayas.app/@paulagarces): Head of Sales, Polaroo