# Devika Patil

Devika Patil is a remote worker on Himalayas, Media Planner at Starcom, Publicis Groupe, based in Canada.

Source: https://himalayas.app/@devikapatil

```text
Media Planner at Starcom, Publicis Groupe, who drove a 20% year-over-year uplift in TD Bank conversions and brand recall.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 86k+ USD |
| Job categories | Media Planner, Media Executive, Account Manager |
| Skills | Media Planning, Consumer and Targeting Strategy, Performance Marketing, Market and Competitive Analysis, Content Strategy, Editorial Planning, Audience Research, Campaign Strategy, Digital Media, Programmatic Advertising, Social Media Strategy, Campaign Performance Analysis, Vendor Management, Google Analytics, Vividata |

## What I'm looking for

```text
I’m looking for a role focused on building meaningful brand experiences and partnerships, where I can bring strategic thinking, creativity, and execution to campaigns.
```

## About

```text
At Starcom, Publicis Groupe, I planned full-funnel campaigns for TD Bank’s mortgage and credit offerings, spanning brand strategy, product positioning, and audience-led messaging. The campaigns contributed to a 20% year-over-year uplift in conversions and brand recall.

I used Google Analytics and syndicated research to understand audience behaviour and inform targeting and channel strategy. I also managed vendor strategy and negotiations across digital, programmatic, and premium media partners.

Earlier, at WATConsult, Dentsu, I led social media strategy for Croma and MX Player, contributing to 16% growth in Facebook and Instagram presence within 90 days. I also worked on digital campaigns at Wunderman Thompson, WPP, including website campaigns that delivered a 10% uplift in e-commerce performance for a beauty brand within the first month.
```

## Experience

### Media Planner

Starcom, Publicis Groupe. Feb 2024 - Jun 2026

```text
Led growth-focused campaigns for TD Bank, contributing to a 20% YoY uplift in conversions and brand recall. Managed vendor negotiations and audience insights across digital, programmatic, and traditional channels.
```

Skills: Google-Analytics, Meta, Google, Reddit, CTV, Programmatic, Digital-Media, Vendor-Management, Audience-Insights, Campaign-Planning

### Digital Media Executive

WATConsult, Dentsu. Jan 2021 - Jul 2021

```text
Led social media strategy for Croma and MX Player, driving 16% growth in Facebook and Instagram presence within 90 days. Oversaw end-to-end digital campaign operations across multiple platforms.
```

Skills: Facebook, Instagram, Twitter, LinkedIn, YouTube, Sprinklr, Content-Strategy, Campaign-Operations, Performance-Analysis

### Account Management Intern

Wunderman Thompson, WPP. Aug 2019 - Dec 2019

```text
Directed digital and website campaigns for a leading beauty brand, delivering a 10% uplift in e-commerce performance within the first month. Coordinated between clients, vendors, and internal teams.
```

Skills: Digital-Marketing, Ecommerce, Client-Management, Market-Analysis, Campaign-Strategy

## Education

### George Brown College

Post Graduate, Digital Media

```text
Post Graduate program in Marketing Management with a focus on Digital Media.
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### Humber College

Post Graduate, Advertising Media Management

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Post Graduate program in Advertising Media Management.
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### University of Mumbai

Bachelor of Mass Media, Mass Media

```text
Bachelor of Mass Media degree from the University of Mumbai.
```

## Tech stack

- Google Analytics
- Sprinklr

To contact Devika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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