# Desiree Zambrano

Desiree Zambrano is a remote worker on Himalayas, Email Marketing & E-commerce Specialist at Zafiro Jeweller, based in Spain.

Source: https://himalayas.app/@desireezambrano

```text
CRM & lifecycle marketing specialist at Zafiro Jeweller who built Klaviyo customer journeys and increased reported email open rates from 18% to 60%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 35k+ EUR |
| Job categories | Lifecycle Marketing Specialist, Email Marketing Specialist, Marketing Automation Specialist, CRM Specialist |
| Skills | CRM, Lifecycle Marketing, Customer Journey Automation, Email Marketing, Marketing Automation, Lead Nurturing, Audience Segmentation, Behaviour Triggered Workflows, A B Testing, Campaign Revenue Analysis, Campaign Planning, CRM Migration, Platform Integration, Push Notifications, AI assisted content creation |

## About

```text
At Zafiro Jeweller, I rebuilt email marketing for an audience of approximately 5,000 contacts, organizing audiences by customer type, purchase behavior, and product interest. I built and optimized Klaviyo welcome, abandoned-cart, and nurture flows, increasing the reported email open rate from 18% to 60%.

At The People Institute and Horizons in Learning, I built GoHighLevel CRM workflows and automated journeys that nurtured leads toward workshops and course enrollment. I also led the migration of approximately 4,000 contacts and course-related marketing assets from Podia and HubSpot to GoHighLevel.
```

## Experience

### Email Marketing & E-commerce Specialist

Zafiro Jeweller. Jun 2023 - Sep 2026

```text
Designed lead-to-appointment journeys and rebuilt email marketing for an audience of approximately 5,000 contacts, increasing reported email open rate from 18% to 60%. Built and optimized Klaviyo welcome, abandoned-cart, and nurture flows.
```

Skills: Klaviyo, Zapier, Email-Marketing, Marketing-Automation, Customer-Journey, A-B-Testing, Shopify, Frizbit, Audience-Segmentation, Campaign-Revenue-Analysis

### CRM & Marketing Automation Coordinator

The People Institute. Nov 2022 - Sep 2026

```text
Built and managed the organization's GoHighLevel CRM, including contact tags, forms, workflows, and landing pages. Developed nurture journeys for lead magnets and sales workflows, and connected platforms via Zapier.
```

Skills: GoHighLevel, Zapier, Wix, Eventbrite, CRM-Management, Marketing-Automation, Workflow-Automation, Email-Marketing, Lead-Nurturing

### Marketing & Automation Specialist

Horizons in Learning. Jun 2021 - Sep 2026

```text
Built automated lead-nurturing journeys in GoHighLevel for lead magnets and course campaigns. Led migration of approximately 4,000 contacts and marketing assets from Podia and HubSpot to GoHighLevel.
```

Skills: GoHighLevel, HubSpot, Podia, Marketing-Automation, Lead-Nurturing, CRM-Migration, Workflow-Automation, Email-Marketing

### Marketing Coordinator

Teachlr. Sep 2018 - Jul 2021

```text
Created and deployed product-update and feature-announcement emails in collaboration with the product team. Executed Mailchimp campaigns and monitored engagement using Google Analytics and internal CRM data.
```

Skills: Mailchimp, Google-Analytics, CRM, Email-Marketing, Campaign-Management, Customer-Feedback, Product-Communication

## Education

### edX

Digital Marketing and Data-Driven Analytics, Digital Marketing

```text
Completed the Digital Marketing and Data-Driven Analytics course from TecdeMonterreyX on edX in 2022.
```

### Universidad Central de Venezuela

Community Management Course, Community Management

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Completed a Community Management Course at Universidad Central de Venezuela in 2018.
```

### Universidad Alejandro de Humboldt

Bachelor's Degree, International Business

```text
Earned a Bachelor's Degree in International Business from Universidad Alejandro de Humboldt in 2018.
```

## Tech stack

- Shopify
- Mailchimp
- mailerlite
- Google Analytics
- HubSpot
- Zapier
- Wix
- Eventbrite
- Klaviyo

To contact Desiree, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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