# Dayna Fellows

Dayna Fellows is a remote worker on Himalayas, Head of Creative Operations at Tier 11, based in United States.

Source: https://himalayas.app/@daynafellows

```text
Creative operations leader at Tier 11 who rebuilt production across 23 client accounts and cut revision cycles 28%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 125k+ USD |
| Job categories | Creative Operations Lead, Creative Producer, Production Manager, Project Manager, Client Services Manager, Director of Operations |
| Skills | Creative Operations, Creative Production, Production Management, Creative Project Management, Workflow Design, Process Improvement, Budgeting, P&L management, Vendor Management, Contract Negotiation, Creator Management, UGC Production, Video Production, Print Production, Physical Packaging Production |
| LinkedIn | https://linkedin.com/in/daynafellows |

## About

```text
At Tier 11, I rebuilt a neglected creative function into a three-lane production operation across UGC, video and static, serving 23 client accounts. I built the intake, briefing and approval pipeline from nothing, helping reduce revision cycles by 28% and increase production capacity by 32%.

I own scope, timelines, resourcing and final sign-off across production, and source and manage a network of 150+ creators and freelancers. I also selected and rolled out Filestage as the review system of record across all 23 accounts; Filestage asked to publish the workflow as a customer case study.

At Alpha Inbound, I built the creative department from zero and led a team of nine across strategy, creative and production. I stood up intake and approval workflows that increased team productivity by 60%, and built QA into the approval chain to cut revision rounds by 18%.

Earlier, I ran the business side of Inky Black Design, including its P&L, sales cycle and project budgets, and managed vendors for physical packaging for Virgin Galactic’s nonprofit division. At Cr8tiveAce Design, I standardized production workflows that lifted productivity by 40%; I also ran The Pet People, a solo direct-to-consumer operation, and am a certified pet nutritionist, dog trainer and behaviorist.
```

## Experience

### Head of Creative Operations (current)

Tier 11. May 2026 - Present

```text
Rebuilt a neglected creative function into a three-lane production operation across UGC, video and static, serving 23 client accounts. Owns scope, timeline, resourcing and final sign-off on every asset that ships.
```

Skills: UGC, Video-Production, Static-Design, Project-Management, Resource-Allocation, Budget-Management, AI-Tooling, Filestage, Confluence, Notion, Claude-Enterprise, Workflow-Automation

### Client Success Manager

Tier 11. Oct 2025 - May 2026

```text
Led a three-person pod across a book of 10 to 15 high-touch accounts. Repaired three at-risk relationships, retained two and released the third as a mutual fit issue, amicably and with referrals since.
```

Skills: Client-Success, Account-Management, Relationship-Management, Retention

### Senior Creative Project Manager & Operations Manager

Alpha Inbound. Jan 2024 - Sep 2025

```text
Built the creative department from zero and led a team of nine across strategy, creative and production. Produced photo and video shoots, stood up intake and approval workflows, and served 10+ wellness and CPG brands.
```

Skills: Creative-Production, Project-Management, Team-Leadership, Vendor-Management, UGC, QA, SOPs, Media-Buying, CRO, Offer-strategy

### Director of Client Services & Operations

Inky Black Design. Oct 2021 - Jan 2024

```text
Ran the entire business side of the studio, including the P&L, the full sales cycle and every brief that came through the door. Produced luxury physical packaging for Virgin Galactic's nonprofit division.
```

Skills: P&L-management, Sales, Project-Budgeting, Vendor-Management, Client-Services, Operations

### Director of Operations & Production

Cr8tiveAce Design. Oct 2014 - Sep 2021

```text
Managed print and physical production vendors end to end, negotiating contracts that cut cost 15 percent. Ran 250+ campaigns a year across 60+ repeat partnerships, through seven consecutive years of growth.
```

Skills: Print-Production, Vendor-Management, Contract-Negotiation, Workflow-Standardization, Referral-Generation

### Owner-Operator

The Pet People

```text
Ran a solo direct-to-consumer operation for nearly six years before DTC was a category. Certified pet nutritionist, dog trainer and behaviorist.
```

Skills: Direct-to-Consumer, Pet-Nutrition, Dog-Training, Behaviorism

## Education

### Purdue University

Bachelor of Science, Business Management

```text
Bachelor of Science in Business Management from Purdue University.
```

### Anthropic

AI Fluency, Framework & Foundations, Artificial Intelligence

```text
Completed the AI Fluency, Framework & Foundations certification in March 2026.
```

## Tech stack

- Figma
- Confluence
- Asana
- Notion
- ClickUp
- Descript
- Ziflow
- Zapier
- Airtable
- ElevenLabs
- Midjourney
- N8N
- HeyGen
- Lovable
- Granola
- ChatGPT

To contact Dayna, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Randall Fransen](https://himalayas.app/@randallfransen): Director of Product & Growth, Mission Squad
- [Juliana Orozco](https://himalayas.app/@julianaorozco): Campaign Operations Manager, Netflix
- [Ivy Rezzonico](https://himalayas.app/@ivyrezzonico): Creative Producer, Clum Creative
- [Tricia Neiheisel](https://himalayas.app/@tricianeiheisel): Senior Brand Leader, Olberding Brand Family
- [Josh kusinitz](https://himalayas.app/@joshkusinitz): Advisor / Fractional Director of Strategy and Operations, DELvR
- [Nicki Peña](https://himalayas.app/@nickipea): Director, Brand Design Operations & Planning, LA28 Olympic and Paralympic Games
- [Jason Makar](https://himalayas.app/@jasonmakar): Production Manager, Content Monsta
- [Lex Lewis](https://himalayas.app/@lexlewis): Manager, Creative, Paramount
- [Mark Hopkins](https://himalayas.app/@markhopkins): Operations & Production Lead, Hopk|ns
- [Laura Martinez](https://himalayas.app/@lauramartinez5): Director of Production, High Scale