# David Chen

David Chen is a remote worker on Himalayas, Growth Strategist at BA Commerce, based in Canada.

Source: https://himalayas.app/@davidchen10

```text
Growth strategist at BA Commerce, rebuilding DTC forecasts and using contribution-margin models to guide paid acquisition and offers.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 78k+ USD |
| Job categories | Growth Strategist, Media Buyer, Paid Media Strategist, Digital Marketing Specialist, Account Manager, Ads Manager |
| Skills | Growth Strategy, Contribution Margin, Paid Media, Performance Marketing, Media Buying, Acquisition Marketing, Conversion Rate Optimization, Forecasting, LTV and Cohort Analysis, Offer Design, Promotional Modeling, Analytics, Retention Marketing, Lifecycle Marketing, SEO |
| LinkedIn | https://linkedin.com/in/davidchen-rj |

## About

```text
At BA Commerce, I work on growth strategy and analytics for a DTC women's apparel brand across Canadian and US markets on Shopify. I rebuilt the revenue and growth forecast for the remainder of 2026 and helped shape actions to close the gap to plan.

I run paid media against contribution-margin models, setting acquisition ceilings and efficiency targets to keep first-purchase contribution positive while monitoring LTV:CAC. I also modeled promotional offers against 12 months of order-level data to set contribution-based guardrails.

As an Independent Contractor — Senior Media Buyer, I scaled monthly paid media budgets from $180K to $700K–$1M over 12 months. I led the company's first $1M-revenue live challenge campaign, delivering 4× ROI.

Earlier, I managed agency acquisition campaigns, client accounts, and performance reporting across paid channels. At Optimized Webmedia Marketing, I developed SEO and SEM strategy, ran A/B tests, and built and tested landing pages.
```

## Experience

### Growth Strategist (current)

BA Commerce. Jul 2026 - Present

```text
Growth strategy and analytics for a DTC women's apparel brand across Canadian and US markets on Shopify. Drove weekly growth and forecast meetings, rebuilt revenue forecasts, and ran paid media against contribution-margin models.
```

Skills: Contribution-Margin, Forecasting, Meta-Ads-Manager, Google-Ads, YouTube, TikTok, TripleWhale, Shopify, ShopifyQL, Google-Analytics, GTM, Klaviyo, Spreadsheet-Modeling

### Senior Media Buyer (current)

Independent Contractor. Jun 2023 - Present

```text
Paid acquisition for a personal development and coaching education brand. Scaled monthly paid media budgets from $180K to $700K–$1M and led the first $1M-revenue live challenge campaign.
```

Skills: Paid-Media, Meta-Ads, YouTube, TikTok, Creative-Strategy, Reporting-Dashboards

### Paid Media Strategist & Client Success

Creator Ads. Nov 2022 - Jun 2023

```text
Strategized and executed acquisition campaigns, optimized funnels, and implemented tracking infrastructure. Owned client relationships and provided strategic guidance.
```

Skills: GoHighLevel, Zapier, Google-Sheets, Funnel-Optimization, Tracking-Implementation

### Account Manager / Senior Ads Manager

Hirsh Marketing. Sep 2020 - Nov 2022

```text
Managed 5–7 clients averaging $100K–$150K in monthly ad spend. Promoted from Junior Ads Manager to Account Manager, trained and led the internal ads team, and delivered forecasting to clients.
```

Skills: Client-Management, Forecasting, Team-Leadership, Paid-Media, KPI-Tracking

### Ads Manager

Horizons Digital Marketing. Jun 2020 - Nov 2021

```text
Managed Facebook and Google Ads for eCommerce brands, handling 6–8 accounts simultaneously. Delivered weekly reporting and maintained average ROAS above 4× across most accounts.
```

Skills: Facebook-Ads, Google-Ads, ROAS, Reporting

### Digital Marketing Specialist

Wallop Creative Inc.. Nov 2019 - Mar 2020

```text
Built and coordinated campaigns across Facebook, Instagram, Google Display, Google Search, and YouTube. Tracked and reported ROAS, recommending SEO and PPC changes.
```

Skills: Facebook-Ads, Instagram-Ads, Google-Display-Network, Google-Search, YouTube, SEO, PPC, Reporting

### Digital Marketing Specialist

Optimized Webmedia Marketing. Aug 2018 - Jul 2019

```text
Developed SEO and SEM strategy across a client portfolio, ran A/B tests, and built landing pages. Implemented tracking infrastructure including Google Tag Manager, Google Analytics, and Meta Pixel.
```

Skills: SEO, SEM, A-B-Testing, Google-Ads, Facebook-Ads, Unbounce, SEMrush, Moz, Ahrefs, Google-Tag-Manager, Google-Analytics, META-Pixels

## Education

### BA Commerce (Growth Agency)

BA Commerce

```text
No specific education details were provided beyond the label 'BA Commerce (Growth Agency)'.
```

## Tech stack

- Facebook Ads
- Google Tag Manager
- Shopify
- ConvertKit
- Google Analytics
- Unbounce
- ActiveCampaign
- Ahrefs
- Moz
- SEMrush
- Google Sheets
- Zapier
- Google Ads
- Klaviyo

To contact David, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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