# dario weiss

dario weiss is a remote worker on Himalayas, Digital Marketing Consultant at Freelance, based in Brazil.

Source: https://himalayas.app/@darioweiss

```text
Digital Marketing Consultant for e-commerce and consumer brands, shaping digital strategy and managing Shopify stores and Meta Ads campaigns.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 20k+ BRL |
| Job categories | Digital Marketing Consultant, Digital Marketing Manager, Digital Marketing Coordinator, Marketing Manager, Marketing Coordinator, Digital Strategist, Social Media Manager, Product Marketing Manager, Web : Project Manager |
| Skills | Digital Marketing, Digital Strategy, eCommerce Management, Shopify, Paid Media, Meta Ads, Facebook Ads, Instagram Ads, Content Strategy, Copywriting, Brand Management, Marketing Planning, Campaign Management, SEO, Google Analytics |
| LinkedIn | https://linkedin.com/in/dariogw |

## About

```text
As a Freelance Digital Marketing Consultant, I provide end-to-end support for e-commerce and consumer brands, from digital strategy and content to paid media and e-commerce management. I configure Shopify stores and plan, launch, and optimize Meta Ads campaigns.

For El Buen Hallazgo and Atalho Gra Barra, I lead digital presence and content strategy, including planning, copywriting, visual assets, and audience engagement. I also develop AI-assisted workflows using ChatGPT, Google Gemini, and Manus for copy, images, video, and campaign assets.
```

## Experience

### Digital Marketing Consultant (current)

Freelance. Mar 2026 - Present

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Provided end-to-end digital marketing consulting for e-commerce and consumer brands, including digital strategy, content, paid media, e-commerce management, and AI-powered marketing. Led digital presence and content strategy for El Buen Hallazgo and Atalho Gra Barra, and configured Shopify environments.
```

Skills: Digital-Strategy, Content-Strategy, Paid-Media, Ecommerce, Shopify, Meta-Ads, AI-Marketing, ChatGpt, Gemini, Manus

### Global Digital Marketing Coordinator

BRP. Mar 2024 - Nov 2024

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Supported digital marketing and brand teams in implementing and maintaining BRP brand websites, applying digital best practices. Applied SEO best practices and monitored digital performance using dashboards, Google Analytics, and OnCrawl.
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Skills: SEO, Google-Analytics, Oncrawl, Digital-Marketing, Website-Management

### Sr. Specialist, Digital Localization

[London Stock Exchange Group](https://himalayas.app/companies/london-stock-exchange-group). Jul 2019 - Feb 2024

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Supported local-market digital experiences across traffic and demand generation, testing and optimization for Refinitiv and LSEG Data & Analytics websites, social media, and user experience. Partnered with local Marketing and Sales teams to support campaign motions through localized website and social experiences.
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Skills: Digital-Strategy, Localization, SEO, Web-Analytics, A-B-Testing, Social-Media, Lead-Generation

### Digital Marketing Manager

Focus Energia. Feb 2016 - Jul 2019

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Led marketing and communications activities, including marketing planning, paid media development and management, performance analysis, digital strategy, and customer relationship initiatives. Managed the LinkedIn company page and led the redevelopment of the company's web environment.
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Skills: Marketing-Planning, Paid-Media, Performance-Analysis, Digital-Strategy, Customer-Relationship-Management, LinkedIn, Web-Development

### Social Media and Digital Strategy Manager

Bluebox Comunicação. Aug 2017 - Dec 2017

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Managed social media and planned and executed digital strategies for agency clients across Pharma, Services, Clothing & Retail, and Food & Beverage.
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Skills: Social-Media, Digital-Strategy, Campaign-Management

### Consultant

Freelance. Dec 2012 - Feb 2016

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Provided communications and marketing consulting, including brand positioning, paid media campaign management, strategic planning, integrated marketing, UX, and social media initiatives.
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Skills: Brand-Positioning, Paid-Media, Strategic-Planning, Integrated-Marketing, UX, Social-Media

### IaaS and PaaS Product Marketing Coordinator

Locaweb. Jun 2012 - Dec 2012

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Led marketing and promotional activities for Locaweb Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions. Planned and managed campaigns across online and offline media channels, monitored website audience and performance, supported revenue generation, and managed user experience.
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Skills: Product-Marketing, Campaign-Management, Online-Media, Offline-Media, Web-Analytics, User-Experience

### Marketing Coordinator

[Sodexo](https://himalayas.app/companies/sodexo-com). May 2010 - Sep 2011

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Managed online marketing activities for the Motivation Solutions division, strengthening brand positioning across digital channels and integrating online and offline communications. Led portal development and updates based on user experience, content creation, partner and stakeholder management, campaign strategy and execution, and social media.
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Skills: Digital-Marketing, Brand-Positioning, Portal-development, User-Experience, Content-Creation, Stakeholder-Management, Campaign-Strategy, Social-Media, KPI-Optimization

### Internet Project Manager

Y&R. Oct 2009 - May 2010

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Developed and managed the strategic implementation of TAM Airlines' online marketing campaigns. Led innovative and creative digital solutions, including web applications, online advertising, visual assets, digital environments, viral campaigns, and mobile initiatives.
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Skills: Project-Management, Digital-Marketing, Web-Applications, Online-Advertising, Creative-Direction, Budget-Management, Vendor-Management

### Internet and Online Marketing Coordinator

InPar. Nov 2007 - Oct 2009

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Managed the company's internal and external digital communications and customer portal. Served as the focal point for advertising agencies, channels, and partners; developed media plans and online campaigns.
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Skills: Digital-Communication, Customer-Portal, Media-Planning, Online-Campaigns, Agency-Management

### Sr. Marketing Analyst

iG. Jul 2005 - Feb 2007

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Managed online marketing activities for dial-up and broadband internet access, mobile products, hosting, business products, content, and VAS. Worked with advertising agencies, channels, and partners to develop media plans and online campaigns.
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Skills: Digital-Marketing, Media-Planning, Campaign-Management, Product-Launch, Performance-Measurement, Vendor-Management

### E-business Content Manager

[Xerox](https://himalayas.app/companies/xerox). Aug 2004 - Mar 2005

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Led the creation, launch, and ongoing maintenance of the portal developed for the Xerox sales force.
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Skills: Content-Management, Portal-development, Sales-Enablement

### Content and Marketing Coordinator

E4W Soluções de Internet. Aug 2002 - Aug 2004

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Managed marketing analysis, content creation, user experience, and integration with clients' communications plans. Direct clients included BR Distribuidora, FAPES, Braslight, ChevronTexaco, and Companhia Vale do Rio Doce.
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Skills: Marketing-Analysis, Content-Creation, User-Experience, Client-Communication

### Intern

[IBM](https://himalayas.app/companies/ibm-com). Aug 1999 - Feb 2001

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Performed a broad range of activities across intranet, internal communications, and training.
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Skills: Intranet, Internal-Communications, Training

## Education

### IAB

LinkedIn Marketing, Marketing. 2016 - 2016

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Completed LinkedIn Marketing training program at IAB in 2016.
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### FIAP

MS Project 2013, Project Management. 2016 - 2016

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Completed MS Project 2013 course at FIAP in 2016.
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### São Paulo Digital School

SEO Strategy, Digital Marketing. 2015 - 2015

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Completed SEO Strategy course at São Paulo Digital School in 2015.
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### São Paulo Digital School

Social Media Marketing Strategies, Digital Marketing. 2015 - 2015

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Completed Social Media Marketing Strategies course at São Paulo Digital School in 2015.
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### IAG PUC RJ

MBA, Marketing. 2002 - 2003

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MBA in Marketing from IAG PUC RJ, completed between 2002 and 2003.
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### IBM

AECR, Customer Relations. 2000 - 2000

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Completed AECR – Achieving Extraordinary Customer Relations course at IBM in 2000.
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### Centro Universitario da Cidade

Bachelor's, Social Communication and Journalism. 1997 - 2000

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Bachelor's in Social Communication and Journalism from Centro Universitario da Cidade, completed between 1997 and 2000.
```

## Tech stack

- Facebook Ads
- Shopify
- Google Analytics
- ChatGPT

To contact dario, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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