# Daniela Velásquez

Daniela Velásquez is a remote worker on Himalayas, Marketing Manager at Tally, based in Honduras.

Source: https://himalayas.app/@danielavelsquez

```text
Marketing Manager at Tally, shaping its brand launch and coordinating paid campaigns across Meta Ads and Google Ads.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Honduras |
| Authorized to work in | Honduras |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Manager, Digital Marketing Manager, Marketing Director, Art Director, Social Media Manager, Community Manager |
| Skills | Digital Marketing Strategy, Performance Marketing, Paid Media, Meta Ads, Google Ads, Campaign Development, Campaign Management, Content Strategy, Branding, Brand Positioning, Budget Management, Influencer Marketing, Partnership Management, Social Media Management, Community Growth |

## About

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At Tally, I spearheaded the conceptualization and strategic planning of the brand launch campaign, defining its messaging, creative direction, and go-to-market approach. I also directed campaign execution across creative, content, and digital teams.

At Lili Pink Honduras, I elevated digital campaign engagement by 35% through optimized content strategy and influencer collaborations across LATAM markets. Data-driven merchandising and targeted digital campaigns increased in-store and online sales by 20%.

At MBH Agency, I directed digital and communications campaigns for a diverse client portfolio, achieving 95% on-time delivery. Integrated digital and audiovisual content increased campaign reach by 45%.

Earlier, as Art Director at Canavista Films, I enhanced visual consistency across production departments. At Monkey Business Honduras, I grew the social media follower base by 50% through tailored content and audience segmentation.
```

## Experience

### Marketing Manager (current)

Tally. Jun 2026 - Present

```text
Spearheaded the brand launch campaign, orchestrating paid media strategy across Meta Ads and Google Ads, managing budget allocation, and leading marketing teams to ensure successful launch execution.
```

Skills: Meta-Ads, Google-Ads, Budget-Management, Team-Leadership, Campaign-Management, Competitive-Analysis

### Digital Marketing & Visual Merchandising Manager

Lili Pink Honduras. Jan 2023 - Jan 2026

```text
Elevated digital campaign engagement by 35% and boosted sales by 20% through data-driven merchandising and targeted campaigns. Standardized LATAM campaigns and negotiated vendor partnerships to reduce costs by 15%.
```

Skills: Digital-Marketing, Visual-Merchandising, Campaign-Management, Budget-Management, Influencer-Marketing, Data-Analysis, ROI-Tracking

### Digital Marketing & Communications Director

MBH Agency. Jan 2015 - Jan 2022

```text
Directed full-service digital and communications campaigns for a diverse client portfolio, achieving 95% on-time delivery and amplifying campaign reach by 45% through integrated content across social and paid channels.
```

Skills: Digital-Marketing, Communication-Skills, Campaign-Management, Budget-Planning, Customer-Relationship-Management, Performance-Analysis

### Art Director

Canavista Films. Jan 2015 - Dec 2015

```text
Enhanced visual consistency by 100% across production departments through structured design direction and mitigated production delays by 15% through efficient coordination.
```

Skills: Art-Direction, Design-Direction, Coordination, Communication-Skills

### Social Media & Community Manager

Monkey Business Honduras. Jan 2013 - Jan 2015

```text
Grew follower base by 50% across multiple platforms through tailored content and audience segmentation, and increased social media engagement by 40% while improving customer response time by 60%.
```

Skills: Social-Media-Management, Community-Management, Content-Strategy, Audience-Segmentation, Engagement

## Education

### Edutin Academy

Diplomado, Relaciones Publicas

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Diplomado en Relaciones Publicas from Edutin Academy in 2023.
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### Domestika

Certificate, Relaciones Publicas

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Introduccion a las Relaciones Publicas from Domestika in 2022.
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### Santa Fe University of Art and Design

Minor, Photography & Film Arts

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Minor in Photography & Film Arts from Santa Fe University of Art and Design.
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### Domestika

Certificate, Fotografia y Video Profesional con Movil

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Fotografia y Video Profesional con Movil from Domestika in 2022.
```

### UNITEC

Licenciatura, Comunicacion y Publicidad

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Licenciatura in Comunicacion y Publicidad from UNITEC.
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### Universidad Autonoma de Barcelona

Certificate, Democracia y Decisiones Publicas

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Democracia y Decisiones Publicas from Universidad Autonoma de Barcelona in 2020.
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### INFOP

Certificate, Etiqueta y Protocolo

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Etiqueta y Protocolo from INFOP in 2019.
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### Dale Carnegie Training

Certificate, Generation Next

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Generation Next from Dale Carnegie Training in 2006.
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## Tech stack

- Google Analytics
- Slack
- HubSpot
- Trello
- Asana
- Notion
- Adobe Illustrator
- Google Ads
- Looker Studio

To contact Daniela, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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