# Daniela Nandlal

Daniela Nandlal is a remote worker on Himalayas, Board Of Directors at Digicel Caribbean Ltd, based in Barbados.

Source: https://himalayas.app/@danielanandlal

```text
I lead regional brand strategy and marketing that drives acquisition and growth.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Barbados |
| Authorized to work in | Barbados |
| Salary expectations | 150k+ USD |
| Job categories | Brand marketing leadership, Commercial Strategy Lead, Marketing Director, Brand Director, Board Director |
| Skills | Commercial Strategy, Brand Strategy, Brand Marketing, Integrated Marketing, Investment Management Marketing, Budget Management, Customer Acquisition, Marketing ROI, Campaign Performance, Market Analysis, Audience Insights, Brand Governance, Brand Positioning, Partnership Strategy, Sponsorship Management, Contract Negotiation, Compliance, Social Media Strategy, Influencer Marketing, Digital Marketing, Creative Strategy, Content Strategy, Google Analytics, Meta, TikTok, YouTube, AI Augmented Creative Workflows, Superside, team development, Executive Advisory |
| LinkedIn | https://linkedin.com/in/danielanandlal |

## About

```text
At Digicel Group, I lead regional brand and marketing strategy across Caribbean markets, managing a US$9.9M investment budget and aligning customer insight, market dynamics, and campaign performance with acquisition and growth goals. I build commercial messaging frameworks, brand governance, and integrated campaigns that improve consistency and delivery across markets.

Previously, I increased customer acquisition by 20% through Disney+ and HBO partnerships, improved marketing ROI by 15%, and led the Proudly Bermudian initiative. My work spans brand evolution across 22 markets, culturally rooted storytelling, social strategy for 25 markets, and digital campaigns for clients including bmobile, Nestlé, and Mercedes-Benz.
```

## Experience

### Board Of Directors (current)

Digicel Caribbean Ltd. May 2025 - Present

```text
Provide independent governance and strategic oversight as a member of the Board of Directors for one of the Caribbean's leading telecommunications and digital service providers.
```

Skills: Corporate-Governance, Strategic-Oversight, Risk-Management, Compliance, Capital-Allocation

### Group Head of Brand and Marketing (current)

Digicel Group. Jan 2025 - Present

```text
Lead regional brand and marketing strategy across Caribbean markets, aligning commercial priorities, customer insight, and market dynamics with acquisition and growth objectives.
```

Skills: Brand-Strategy, Marketing-Strategy, Budget-Management, Campaign-Management, Cross-functional-Leadership, AI-Assisted-Workflows

### Group B2C Marketing Manager

Digicel Group. Jan 2024 - Dec 2024

```text
Increased customer acquisition by 20% through strategic entertainment partnerships with Disney+ and HBO, and improved marketing ROI by 15% by allocating a $200K budget across audience segments.
```

Skills: Partnership-Management, Budget-allocation, Brand-Campaign-Localization, Contract-Negotiation, ROI-Optimization

### Head Of Marketing

Digicel Bermuda. Jan 2023 - Dec 2024

```text
Created and led the 'Proudly Bermudian' initiative, managed A&P budget of 3M USD, and directed digital campaigns to improve conversion and ROI.
```

Skills: Brand-storytelling, Budget-Management, Sponsorship-Management, Digital-Campaigns, Team-Leadership, Social-Analytics, Google-Analytics

### Group Social Media Manager

Digicel Group. Jan 2019 - Dec 2023

```text
Led platform-specific strategies across Meta, TikTok, YouTube, and emerging channels, and implemented social governance frameworks for 25 markets.
```

Skills: Social-Media-Strategy, Meta, TikTok, YouTube, Content-Governance, Influencer-Partnerships, Cross-Functional-Collaboration

### Digital Strategist

Si Digital Agency. Jan 2012 - Dec 2019

```text
Designed and executed multichannel digital marketing strategies for high-profile clients including bmobile, Nestlé, and Mercedes-Benz.
```

Skills: Digital-Strategy, Multi-channel-Marketing, Creative-Strategy, Customer-Workshops, Strategic-Consulting

### Marketing Specialist

Mercedes-Benz Trinidad. Jan 2015 - Dec 2015

```text
Sourced advertising opportunities and managed the advertising agency in developing new materials for various campaigns.
```

Skills: Advertising, Event-Planning, Agency-Management

## Education

### Udemy

Photography Masterclass, Photography. 2023 - 2023

```text
Completed a Photography Masterclass on Udemy in 2023.
```

### Miami Ad School

Strategy Director Program, Strategy. 2023 - 2023

```text
Completed the Strategy Director Program at Miami Ad School in 2023.
```

### Anglia Ruskin University

Master of Business Administration, Business Administration. 2015 - 2016

```text
Completed a Master of Business Administration degree from Anglia Ruskin University from 2015 to 2016.
```

### The College of Science, Technology and Applied Arts

Bachelor of Arts, Mass Communications. 2012 - 2015

```text
Completed a Bachelor of Arts in Mass Communications (Hons) from The College of Science, Technology and Applied Arts from 2012 to 2015.
```

### The College of Science, Technology and Applied Arts

Associate Degree, Journalism and Public Relations. 2008 - 2012

```text
Completed an Associate Degree in Journalism and Public Relations from The College of Science, Technology and Applied Arts from 2008 to 2012.
```

## Tech stack

- Google Analytics

To contact Daniela, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Tricia Murray](https://himalayas.app/@triciamurray1): Business Development, SMT Plus Canada
- [Andrew Chin](https://himalayas.app/@andrewchin): Senior Associate – Talent Acquisition, Sutherland
- [Patrick Jubenot](https://himalayas.app/@patrickjubenot): Customer Service Manager, Sankofa PSD Corporation
- [Patrick Moufarrige](https://himalayas.app/@patrickmoufarrige): Founder/CEO, First Aid Training Barbados
- [Renuka Kangal](https://himalayas.app/@renukakangal): Project Program Delivery Lead, Digicel Group Ltd
- [Joshua Smith](https://himalayas.app/@joshuajaismith): Communications Officer, British Embassy in Barbados & the Eastern Caribbean
- [Leah Green](https://himalayas.app/@leahgreen): Marketing Officer, Sagicor Life Inc
- [Mariel Corona](https://himalayas.app/@marielcorona): Social Media Coordinator / Social Marketing Advisor, Gildan (Barbados) SRL
- [Jared Millar](https://himalayas.app/@jaredmillar): Assistant Store Manager, Vilebrequin
- [Noel Harris](https://himalayas.app/@noelharris): Senior Sales & Account Manager, Trend Media Barbados Limited