# Daniela Correia

Daniela Correia is a remote worker on Himalayas, Head of Digital B2C & B2B at Brandili Group, based in Brazil.

Source: https://himalayas.app/@danielacorreia

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Digital business executive at Brandili Group who built its B2C e-commerce operation and grew annual sales through digital initiatives.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 20k+ BRL |
| Job categories | Digital Business Executive |
| Skills | Digital Transformation, Digital Commerce, B2C E commerce, B2B E Commerce, Omnichannel Retail, Direct to Consumer (D2C), Salesforce Service Cloud, CRM, Marketing Automation, Inside Sales, Sales Development Representative, Lead Generation, Customer Journey Optimization, E Commerce Operations, Marketplace Operations |

## About

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At Brandili Group, I built the B2C e-commerce operation from the ground up and helped grow it into one of the top 10 most visited e-commerce platforms in Brazil’s children’s apparel segment, according to Conversion research.

I now lead digital B2C and B2B initiatives, including demand generation, customer journeys, and sales growth. I built the SDR operation and implemented Salesforce Service Cloud across customer service and related business workflows.

I also conceived and implemented Retailer Space, an integrated B2B environment for campaign and collection communications, brand services, and online purchasing. My work has connected CRM, marketing automation, and commercial processes to support customer engagement and sales opportunities.

Earlier at Cia. Hering, I coordinated digital commerce across five e-commerce websites and worked in international franchising and marketing. Those roles gave me a practical view of retail operations, customer experience, and business development.
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## Experience

### Head of Digital B2C & B2B (current)

Brandili Group. Feb 2022 - Present

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Led B2B growth initiatives, built SDR operation, implemented Salesforce Service Cloud, transformed Telesales into Inside Sales, and achieved triple-digit annual sales growth. Also built and scaled B2C e-commerce, managed marketplaces, and led CRM and marketing automation initiatives.
```

Skills: Salesforce, CRM, Marketing-Automation, Ecommerce, Digital-Strategy, B2B, B2C, Inside-Sales, SDR, Lead-Generation, Digital-Media, Customer-Experience, UX, CRO, RD-Station, Klaviyo, Omnichat, SmartHint, Amazon, Shopee, MercadoLibre, Shein, Magalu, Casas-Bahia, Privalia, Dafiti

### Digital Business Coordinator

Brandili Group. Apr 2021 - Feb 2022

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Helped transform Digital into a transversal business area, led B2B growth initiatives, adapted retail commercial calendar to B2B journey, and strengthened B2B growth strategy focusing on retailer sell-out.
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Skills: B2B, Digital-Strategy, Commercial-Planning, Customer-Experience, Process-Standardization

### D2C Coordinator

Brandili Group. Jul 2019 - Apr 2021

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Built and launched e-commerce operation from ground up, managed inventory, sales forecasting, media investment, budgets, and led DTC channel including e-commerce and physical stores.
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Skills: Ecommerce, D2C, Inventory-Management, Sales-Forecasting, Budgeting, P&L-management, Media-Investment

### B2C & B2B E-commerce Coordinator

Cia. Hering. Jan 2018 - Dec 2019

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Developed promotional strategies, managed sales forecasting, inventory, budgets, and P&L. Coordinated cross-functional teams for content, SEO, UX, paid media, and managed five e-commerce websites.
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Skills: Ecommerce, Promotional-Strategy, Sales-Forecasting, Inventory-Management, Budgeting, P&L, SEO, UX, Paid-Media, Team-Leadership

### International Franchising Consultant

Cia. Hering. Jan 2013 - Dec 2018

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Managed full retail operation across points of sale, delivered training on visual merchandising and sales techniques, transferred know-how to franchisees, conducted market research, and managed sell-in and sell-out performance.
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Skills: Franchising, Retail-Operations, Training, Visual-Merchandising, Market-Research, Competitive-Intelligence, Media-Planning

### International Marketing & Projects Analyst

Cia. Hering. Jan 2008 - Dec 2013

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Developed integrated promotional calendar, coordinated local marketing initiatives, managed social media presence, and managed end-to-end store opening process for international franchise network.
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Skills: Marketing, Project-Management, Social-Media, Franchise-Development, Store-Opening, Supplier-Management, Trade-Shows

## Education

### ESPM

CRM Advanced, CRM

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Completed the CRM Advanced course at ESPM in 2023.
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### Comschool

Ecommerce Manager, Ecommerce

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Completed the Ecommerce Manager course at Comschool in 2018.
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### Columbia Business School

Certificate, Digital Marketing, Customer Engagement, Social Media Planning & Analytics

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Completed the Digital Marketing, Customer Engagement, Social Media Planning & Analytics program at Columbia Business School in 2017.
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### FGV

MBA, Business Management

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MBA in Business Management from FGV, completed in 2016.
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### FURB

Bachelor's Degree, Industrial Design

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Bachelor's Degree in Industrial Design from FURB, completed in 2012.
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## Tech stack

- Klaviyo
- RD Station

To contact Daniela, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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