# Daiana Tholl Bonissoni Daiana Tholl Bonissoni is a remote worker on Himalayas, Gerente de Marketing Estratégico e Inteligência de Mercado at Embraed Empreendimentos, based in Brazil. Source: https://himalayas.app/@daianathollbonissoni ```text Marketing executive at EMBRAED EMPREENDIMENTOS who grew qualified lead acquisition by 30% and cut unqualified leads by 50%. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 24k+ BRL | | Job categories | Marketing Manager, Marketing Director, Marketing Consultant | | Skills | Strategic Marketing, Marketing Strategy, Branding, Market Intelligence, Lead Generation, Salesforce, Marketing Analytics, Ecommerce, Marketplace Management, Digital Marketing, Performance Marketing, Paid Media, SEO, Inbound Marketing, Social Media Marketing | | LinkedIn | https://linkedin.com/in/daiana-tholl-bonissoni | ## About ```text At EMBRAED EMPREENDIMENTOS, I restructured the Salesforce sales funnel and lead prospecting process for luxury real estate. New acquisition campaigns grew leads by 30% and reduced unqualified leads by 50%. At MULTILOG, I helped implement Salesforce lead management, including a Marketing module to track lead sources and KPIs. I also developed paid traffic strategies that grew monthly leads from 100 to 300. At Oxford, I managed e-commerce, marketplaces across 18+ channels, and owned stores. E-commerce and marketplace sales exceeded targets by 150%, and I developed a personalized product-combination strategy for the online store. At HAVAN, I directed marketing campaigns and events, managed an annual budget of approximately R$80–100 million, and led a team of about 40 direct reports. I also developed the company’s social media promotions strategy and managed incentive-law projects averaging R$10–15 million annually. ``` ## Experience ### Gerente de Marketing Estratégico e Inteligência de Mercado Embraed Empreendimentos. Nov 2024 - Dec 2025 ```text Led strategic marketing and market intelligence for a luxury construction company, reporting directly to the CEO and managing partner agencies. Restructured the Salesforce sales funnel, increasing leads by 30% and reducing disqualified leads by 50%. ``` Skills: Marketing-Strategy, Branding, Salesforce, Lead-Generation, Market-Intelligence, Event-Planning, Budget-Management ### Gerente de Marketing Multilog. Aug 2022 - Oct 2024 ```text Developed strategic marketing and communication plans for a national logistics company, managing teams and partner agencies. Implemented Salesforce for lead management and increased lead generation from 100 to 300 per month. ``` Skills: Marketing-Strategy, Salesforce, Lead-Generation, Team-Leadership, Budget-Management, SEO, Inbound-Marketing, Social-Media, Paid-Traffic ### Consultora de Marketing Évora. Dec 2019 - Dec 2023 ```text Provided marketing consulting for various clients, leading marketing, e-commerce, and marketplace strategies. Managed rebranding and positioning projects, including for 4Bus and Barba de Respeito. ``` Skills: Marketing-Strategy, Branding, Ecommerce, Marketplace, Digital-Marketing, Performance, Social-Media, Inbound, SEO, Email-Marketing ### Gerente de Marketing Oxford. Sep 2020 - Nov 2021 ```text Managed marketing for a leading porcelain and ceramic group, overseeing e-commerce, marketplaces, and own stores. Exceeded e-commerce and marketplace sales targets by 150% during the pandemic. ``` Skills: Marketing-Strategy, Ecommerce, Marketplace, CRM, SEO, Advertising, Brand-Management, Team-Leadership, Budget-Management ### Gerente de Marketing Altenburg. Jul 2018 - Oct 2019 ```text Directed branding strategies and seasonal product launches for a textile company with over 100 years of tradition. Increased digital presence and sales by approximately 15%. ``` Skills: Marketing-Strategy, Branding, Social-Media, Event-Planning, Merchandising, Budget-Management ### Gerente de Marketing Havan. Jan 2006 - Jun 2018 ```text Managed all marketing areas for a national department store chain with over 190 stores, including planning, creative, media, events, and visual communication. Oversaw an annual budget of approximately R$80-100 million. ``` Skills: Marketing-Strategy, Branding, Advertising, Media-Planning, Event-Management, Budget-Management, Team-Leadership, Data-Analysis, Social-Media ## Education ### ESIC Business & Marketing School MBA, Marketing. 2013 - 2014 ```text MBA in Marketing and Business Management from ESIC Business & Marketing School, completed between 2013 and 2014. ``` ### Fundação Dom Cabral Especialização, Business Administration. 2012 - 2012 ```text Specialization in Executive Development Program (PDD) from Fundação Dom Cabral in 2012. ``` ### ESIC Business & Marketing School MBA Executivo, Business Management. 2009 - 2011 ```text Executive MBA in Business Management from ESIC Business & Marketing School, completed between 2009 and 2011. ``` ### Holmes Institute Especialização, Business Marketing. 2008 - 2008 ```text Specialization in Business Marketing from Holmes Institute in Gold Coast, Queensland, Australia, in 2008. ``` ### Universidade do Vale do Itajaí Bacharel, Social Communication. 2000 - 2004 ```text Bachelor's degree in Social Communication with a focus on Advertising and Propaganda from Universidade do Vale do Itajaí, completed between 2000 and 2004. ``` ## Tech stack - Salesforce - Microsoft Excel To contact Daiana, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Rubens Kim](https://himalayas.app/@rkim): Digital Performance Director, Parrot Analytics - [Matheus Salerno](https://himalayas.app/@matheussalerno): Founder & CEO, Loja Trintei - [Mariana Pereira](https://himalayas.app/@marianapereira2): Marketing Consultant, Freelance - [Mariana Tordivelli](https://himalayas.app/@marianatordivelli): Marketing Specialist, Capgemini - [Paula Teofilo](https://himalayas.app/@paulateofilo): MKT Strategy & Growth Consultant, a.cor.dar - [Pedro Padis](https://himalayas.app/@pedropadis): Gerente de Marketing, Padis Advogados - [Thiago Ferreira Moraes](https://himalayas.app/@thiagoferreiramoraes): Senior Marketing Consultant, LORINZ - [Manuela Miró](https://himalayas.app/@manuelamiroh): Regional Marketing Manager, Rede Inspira de Educadores - [Eduardo Staudt](https://himalayas.app/@eduardostaudt): Consultor Executivo de Estratégia de Marketing, A Casa Mundo Tecnologia e Eventos - [amanda januario](https://himalayas.app/@amandajanuario): Head de Marketing, Zucchi Luxury Stones