# Dafne Braga

Dafne Braga is a remote worker on Himalayas, SEO Content Manager at North Star Network, based in Brazil.

Source: https://himalayas.app/@dafnebraga

```text
SEO Content Manager at North Star Network, growing organic clicks by ~40% while leading commercial SEO strategy and a team.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 121k+ BRL |
| Job categories | SEO Content Manager |
| Skills | SEO Strategy, Technical SEO, Content Strategy, SEO For Regulated Markets, On Page SEO, Content Management, Content Operations, Internal Linking Strategy, Information Architecture, SEO Audits, Competitive Analysis, Keyword Research, Search Intent Analysis, Content Brief Development, Editorial Guidelines |
| LinkedIn | https://linkedin.com/in/bragadafne |

## What I'm looking for

```text
I’m seeking senior SEO leadership roles with ownership over organic growth strategy and team management at scale.
```

## About

```text
At North Star Network, I lead commercial SEO strategy for one of the company's most profitable projects. Since joining, I’ve grown organic clicks by ~40% while setting team priorities and developing a revenue-driven SEO roadmap.

Previously, at MelhorPlano.net, I led SEO and content strategies across product verticals, trained analysts and interns, and created the company’s Tone of Voice Guide. My background in journalism and editing informs my work across SEO strategy, technical optimization, and high-standard content for regulated, competitive markets.
```

## Experience

### SEO Content Manager (current)

North Star Network. Mar 2026 - Present

```text
Lead commercial SEO strategy for one of the company's most profitable projects, growing organic clicks by ~40% since joining. Oversee site structure, internal linking, and on-page optimization, and manage team performance and workflows.
```

Skills: Technical-SEO, On-Page-SEO, Content-Strategy, Internal-Linking-Strategy, SEO-Audits, Competitive-Analysis, Team-Leadership, Cross-Functional-Collaboration, Google-Analytics, Google-Search-Console, SEMrush, Ahrefs, Screaming-Frog

### SEO Content Specialist

Odds Scanner Group. Sep 2024 - Feb 2026

```text
Develop and execute SEO-driven content strategies aligned with business goals, create intent-driven content briefs, and define page structure and SERP-oriented content frameworks. Execute on-page and technical SEO optimizations, monitor organic performance, and conduct SEO audits and competitor analysis.
```

Skills: SEO, Content-Strategy, Content-Brief-Development, On-Page-SEO, Technical-SEO, Internal-Linking, SEO-Audits, Competitive-Analysis, Google-Analytics, Google-Search-Console, Ahrefs, Screaming-Frog

### SEO Content Consultant

Freelance. Dec 2017 - Sep 2024

```text
Plan and execute SEO and inbound strategies across multiple industries, analyze performance metrics and search data, and manage client communication and reporting. Create and optimize SEO content for visibility and authority, and develop email marketing and CRM strategies.
```

Skills: SEO, Inbound-Marketing, Content-Strategy, Data-Analysis, Client-Management, Email-Marketing, CRM, SEO-Audits, Strategic-Planning

### SEO and Content Analyst

MelhorPlano.net. Feb 2020 - Jan 2024

```text
Led SEO and content strategies across multiple product verticals, supervised and trained SEO analysts and interns, and defined internal quality standards and content guidelines. Created the company's Tone of Voice Guide and produced and optimized SEO content end to end.
```

Skills: SEO, Content-Strategy, Content-Management, Team-Leadership, Training, Google-Analytics, Google-Search-Console, Ahrefs, On-Page-SEO, Technical-SEO, Link-Building, Digital-PR

### Website Administrator

Transmedia Education. Aug 2019 - Dec 2019

```text
Developed the institutional website and enhanced user experience.
```

Skills: Web-Development, User-Experience

### Content Analyst

Rock Content. May 2017 - Dec 2017

```text
Performed data and metrics analysis, client interaction and relationship management, and developed reports. Managed blog and content management, and executed on and off-page SEO.
```

Skills: Data-Analysis, Customer-Relationship-Management, Reporting, Blog-Management, Content-Management, SEO, On-Page-SEO, Off-Page-SEO

### Content Intern

Rock Content. Jul 2016 - May 2017

```text
Managed blog and content management, visual content management, and team management. Supported strategic marketing planning and SEO content editing.
```

Skills: Content-Management, Blog-Management, Visual-Content, Team-Management, Marketing-Strategy, SEO

### Support Intern

Rock Content. Jan 2016 - Jul 2016

```text
Performed data and metrics analysis, client interaction and relationship management, and developed reports. Managed blog and content management tasks.
```

Skills: Data-Analysis, Customer-Relationship-Management, Reporting, Blog-Management, Content-Management

### Copywriter

Bolt Brasil. May 2015 - Dec 2015

```text
Analyzed engagement metrics, managed content, and handled social media management.
```

Skills: Engagement-Metrics, Content-Management, Social-Media-Management

## Education

### Pontifícia Universidade Católica de Minas Gerais

Postgraduate Degree, Text Editing

```text
Postgraduate Degree in Text Editing.
```

### Google Analytics Academy

Advanced Google Analytics, Analytics

```text
Completed Advanced Google Analytics certification.
```

### Google Analytics Academy

Google Analytics for Beginners, Analytics

```text
Completed Google Analytics for Beginners certification.
```

### Editora Unesp

Preparation and Editing: Working with Text, Editing

```text
Completed Preparation and Editing: Working with Text certification.
```

### Rock Content

Web Content Editing, Content Editing

```text
Completed Web Content Editing certification.
```

### Alura

SEO I: Ranking Well on Google, SEO

```text
Completed SEO I: Ranking Well on Google certification.
```

### Alura

SEO II: Advanced Ranking Techniques, SEO

```text
Completed SEO II: Advanced Ranking Techniques certification.
```

### Alura

SEO III: SEO Metrics and Reports, SEO

```text
Completed SEO III: SEO Metrics and Reports certification.
```

### Rock Content

SEO, SEO

```text
Completed SEO certification.
```

### Universidade Federal de Minas Gerais

Bachelor's Degree, Social Communication

```text
Bachelor's Degree in Social Communication with a focus on Journalism and complementary studies in Political Science.
```

### Alura

UX Writing: User-focused Content, UX Writing

```text
Completed UX Writing: User-focused Content certification.
```

### Blue Array Academy

Technical SEO Certification, Technical SEO

```text
Completed Technical SEO Certification.
```

## Tech stack

- Google Analytics
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog

To contact Dafne, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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