# Claudia Patricia Garcia

Claudia Patricia Garcia is a remote worker on Himalayas, Digital Analyst at Increnta, based in Colombia.

Source: https://himalayas.app/@claudiapatriciagarci

```text
Digital media strategist at Increnta who optimized multichannel campaigns, increasing ROAS by 20% to 35%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Colombia |
| Authorized to work in | Colombia |
| Salary expectations | 60k+ USD |
| Job categories | Digital Media Strategist, Digital Analyst, Digital Account Manager, Programmatic Specialist, Media Planner |
| Skills | Digital Media Strategy, Media Planning, Performance Marketing, Campaign Optimization, Marketing Budget Management, ROAS optimization, CPA Optimization, Data Analysis, Digital Analytics, Customer Journey, Programmatic Advertising, DSPs, Audience Targeting, Campaign Reporting, Executive Reporting |

## About

```text
At Increnta, I implemented and managed digital media campaigns across Meta, Google Ads, TikTok, and LinkedIn, optimizing investment, audiences, bids, and creative to meet business goals and campaign KPIs.

At EssenceMediacom – WPP Media, I led digital media strategy across multiple accounts and coordinated multidisciplinary teams. I managed monthly budgets above USD 30 million and increased ROAS by 20% on optimized campaigns.

At GroupM, I coordinated digital media strategy, tracked and optimized KPIs, and led a team working on campaign execution and improvement. I also prepared executive reports with insights and recommendations.

Earlier at Ariadna Communications Group, I implemented and optimized display and programmatic campaigns, supervised execution, and developed performance-focused digital media strategies. Across my work, I’ve improved ROAS by 20% to 35% and reduced CPA by up to 25% through campaign and investment optimization.
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## Experience

### Digital Analyst

Increnta. Jan 2026 - Sep 2026

```text
Implemented and managed digital media campaigns across Meta, Google Ads, TikTok, and LinkedIn, optimizing investment, audiences, and creatives to improve performance and efficiency.
```

Skills: Meta-Ads, Google-Ads, TikTokAds, LinkedIn-Ads, Campaign-Optimization, Data-Analysis, Reporting, KPI-Tracking, Pixel-Integration, Conversion-Tracking

### Digital Strategy Manager

EssenceMediacom – WPP Media. Jan 2023 - Dec 2025

```text
Led digital media strategy for multiple accounts, managing multidisciplinary teams and optimizing performance marketing to increase ROAS by 20%.
```

Skills: Digital-Strategy, Team-Leadership, Performance-Marketing, ROI-Optimization, ROAS, CPA, Data-Analysis, Client-Presentations, Budget-Management

### Digital Account Manager

GroupM. Jan 2021 - Dec 2022

```text
Coordinated digital media strategy, tracked and optimized KPIs, led team execution, and developed executive reports with insights and recommendations.
```

Skills: Digital-Strategy, KPI-Optimization, CPA, ROAS, CTR, Team-Leadership, Reporting, Campaign-implementation

### Performance / Planner

Ariadna Communications Group. Jan 2020 - Dec 2021

```text
Developed results-oriented digital media strategies, analyzed KPIs, optimized campaigns, and maintained direct client relationships.
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Skills: Digital-Strategy, KPI-Analysis, Campaign-Optimization, Client-Relations

### Coordinator – Display Specialist

Ariadna Communications Group. Jan 2019 - Dec 2020

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Supervised campaign execution and objective compliance, validated strategies, and delivered results.
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Skills: Digital-Campaign-Supervision, Strategy-Validation, Result-Delivery

### Display Specialist

Ariadna Communications Group. Jan 2016 - Dec 2019

```text
Implemented and optimized display and programmatic campaigns, managing budgets and improving performance.
```

Skills: Display-Advertising, Programmatic-Advertising, Campaign-Optimization, Budget-Management

### Trafficker

Ariadna Communications Group. Jan 2013 - Dec 2016

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Implemented and monitored digital campaigns.
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Skills: Campaign-implementation, Campaign-Monitoring

## Education

### Universidad de Manizales

Profesional, Mercadeo Nacional e Internacional

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Profesional en Mercadeo Nacional e Internacional.
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### SENA

Técnico, Administración Documental

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Técnico en Administración Documental.
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## Tech stack

- Google Ads
- LinkedIn Ads

To contact Claudia Patricia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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