# Cillian Byrne

Cillian Byrne is a remote worker on Himalayas, Partner Marketing Manager at ActiveCampaign, based in Ireland.

Source: https://himalayas.app/@cillianbyrne

```text
Partner Marketing Manager at ActiveCampaign who redesigned the affiliate programme to deliver $2M in annual commission savings.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Ireland |
| Authorized to work in | Ireland |
| Salary expectations | 75k+ EUR |
| Job categories | Partner Marketing Manager, Channel Marketing Manager, Marketing Manager, Marketing Executive |
| Skills | Partner Marketing, Channel Marketing, Partner Programs, Affiliate Marketing, Partner Acquisition, Co Marketing, Marketing Development Fund (MDF), Demand Generation, Partner Events, Lead Generation, Partner Recruitment, Lead Transfer, Partner Enablement, Go To Market Strategy, Marketing Campaign Management |
| LinkedIn | https://linkedin.com/in/cillian-byrne-151997a9 |

## About

```text
At ActiveCampaign, I own global partner marketing programmes across reseller, agency, and affiliate ecosystems. I work with Partner Sales, Acquisition, Growth, and Marketing teams on partner campaigns and events.

I redesigned the affiliate programme, delivering $2M in annual savings on commission payments. I also developed and managed the global Marketing Development Fund programme, generating $100k+ in net-new revenue in 2026 YTD with an overall 4:1 ROI.

I created and scaled the Evolving Agency Series, delivering 16 events across 7 countries and generating 30+ new partner sign-ups and $200k+ in attributed revenue. I also led the migration from an internal PRM to PartnerStack.

Previously, at Solarwinds, I executed regional and global partner marketing programmes and launched a partner recruitment campaign that brought in partners in previously uncovered regions. At SSE Airtricity, I contributed to the 'This is Generation Green' campaign, ran direct mail and email campaigns, and helped update customer-facing materials in a regulated environment.
```

## Experience

### Partner Marketing Manager (current)

[ActiveCampaign](https://himalayas.app/companies/activecampaign). May 2022 - Present

```text
Owns global partner marketing programmes across reseller, agency, and affiliate ecosystems, managing events, MDF, and joint marketing initiatives. Led affiliate programme redesign delivering $2M annual savings and scaled the Evolving Agency Series generating $200k+ in attributed revenue.
```

Skills: Partner-Marketing, Channel-Marketing, MDF-Program-Management, Event-Planning, Co-Marketing, PartnerStack, PRM, ROI-Optimization, Cross-functional-Leadership, Data-Analysis

### Global Channel Marketing Specialist

SolarWinds. May 2021 - May 2022

```text
Executed global marketing programmes across EMEA, North America, and Asia, supporting demand generation and partner engagement. Developed partner recruitment campaigns and implemented regional lead-sharing programmes to improve partner-sales alignment.
```

Skills: Channel-Marketing, Demand-Generation, Partner-Recruitment, Event-Management, Webinars, Partner-Enablement, Marketing-Analytics, Lead-Transfer

### Marketing Executive - Comms & Ops

SSE Airtricity. Aug 2019 - May 2021

```text
Contributed to integrated marketing campaigns, managed direct mail and email campaigns using Eloqua and HTML, and led development of customer-facing materials. Managed pricing changes in a regulated environment and covered maternity leave for the Communications and Operations team.
```

Skills: Marketing-Campaigns, Eloqua, HTML, Direct-Mail, Email-Marketing, Landing-Pages, Content-Development, Project-Management

## Education

### University College Cork

MSc, Management and Marketing. 2016 - 2017

```text
Completed an MSc in Management and Marketing, covering project management, business ethics, market research, marketing practice, and people management, with electives in digital marketing and entrepreneurial practice.
```

### University College Cork

BSocSc, Social Science. 2012 - 2015

```text
Earned a BSocSc in Social Science, studying sociology, politics, social policy, economics, philosophy, and psychology, with a dissertation on the sociological implications of drug abuse among young adults.
```

## Tech stack

- Eloqua

To contact Cillian, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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