# Christine Robertson

Christine Robertson is a remote worker on Himalayas, Project Quality and Event Lead at John Deere, based in United States.

Source: https://himalayas.app/@christinerobertson2

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Project Quality and Event Lead at John Deere, coordinating a four-round proofing workflow for GTM materials.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 114k+ USD |
| Job categories | Product Marketing Manager, Project Manager, Marketing Manager, Product Line Manager |
| Skills | Product Marketing, Go To Market Strategy, Product Launch, B2B Marketing, B2C Marketing, Messaging And Positioning, Sales Enablement, Campaign Management, Integrated Marketing, Product Requirements, Project Management, KPI Tracking, Forecasting, Risk Management, Governance |
| LinkedIn | https://linkedin.com/in/christy-robertson-4b18b2409 |

## About

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At John Deere, I partner with creative leads, writers, and designers to produce advertising aligned with messaging and positioning. I coordinate a four-round proofing workflow and internal and stakeholder reviews for GTM materials.

At insightSoftware, I developed FinTech B2B go-to-market strategies and campaigns, including messaging, positioning, and ideal customer profile and persona development. My AI-driven product strategy contributed to a 23% increase in sales and a 37% increase in retention.

At CHARTER COMMUNICATIONS, I led an 11-member cross-functional team delivering nationwide enterprise fiber internet access. I managed project timelines, budgets, and resource allocation in JIRA.

At AICPA, I developed go-to-market strategies for more than 25 major conferences and events, and integrated marketing campaigns that increased attendee acquisition by 53%. Earlier, at VERIZON and COMCAST, I worked on e-commerce product requirements, launches, and marketing programs that increased subscriber growth and retention.
```

## Experience

### Project Quality and Event Lead (current)

[John Deere](https://himalayas.app/companies/john-deere). Nov 2025 - Present

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Exercised cross-functional leadership to produce high-quality advertising aligned with messaging and positioning. Managed proofing workflows, coordinated reviews, and supported sales enablement to meet KPI targets.
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Skills: Cross-functional-Leadership, Advertising, Proofing, Sales-Enablement, KPI-Tracking, Communication-Skills

### Senior Product Marketing Manager

[InsightSoftware](https://himalayas.app/companies/insightsoftware). May 2022 - Apr 2025

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Achieved 23% increase in sales and 37% increase in retention through AI-driven product strategy. Developed and executed FinTech B2B GTM strategies, managed product launches, and drove sales enablement.
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Skills: Product-Marketing, Go-To-Market-Strategy, Fintech, B2B, AI, Jira, Sales-Enablement, KPI-Tracking, Forecasting, Dashboarding

### Technical Project Manager

Charter Communications. Oct 2020 - May 2022

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Delivered nationwide enterprise fiber internet access by leading a cross-functional team of 11. Directed project management in JIRA, including timelines, budgets, and resource allocation, and established risk management frameworks.
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Skills: Project-Management, Jira, Risk-Management, Governance, KPI-Tracking, Resource-Allocation, Cross-functional-Leadership

### Lead Marketing Manager

[AICPA](https://himalayas.app/companies/american-institute-of-certified-public-accountants). Jan 2012 - Oct 2020

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Led marketing and telesales teams, managing products valued at $6-18M. Developed B2B/B2C GTM strategies for 25+ conferences, achieving a 53% increase in attendee acquisition and optimizing email marketing performance by 76%.
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Skills: Marketing-Management, Go-To-Market-Strategy, B2B, B2C, Campaign-Management, Email-Marketing, Salesforce-Marketing-Cloud, Jira, Budgeting, Forecasting, Sales-Enablement

### E-commerce Product Line Manager and Consultant

[Verizon](https://himalayas.app/companies/verizon-wireless). Mar 2011 - Nov 2011

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Defined B2B and B2C product requirements, driving GTM improvements in site performance and usability. Oversaw major IT releases and website flow testing, improving customer satisfaction, growth, and retention.
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Skills: Product-Management, Ecommerce, B2B, B2C, Go-To-Market-Strategy, IT-Releases, Website-Testing, KPI-Tracking

### Regional Marketing Manager

[Comcast](https://himalayas.app/companies/comcast). Sep 2002 - Mar 2011

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Managed a team of 10 engineers and crafted GTM strategies, resulting in a 55% increase in subscriber growth and 39% increase in retention. Drove sales enablement, product launches, and KPI frameworks.
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Skills: Marketing-Management, Go-To-Market-Strategy, Demand-Generation, Sales-Enablement, Competitive-Analysis, Product-Launch, KPI-Tracking, Dashboarding

## Education

### The College of William and Mary

Bachelor of Business Administration, Marketing

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Bachelor of Business Administration in Marketing from The College of William and Mary.
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### Product Marketing Alliance

Core Product Marketing Certified, Product Marketing

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Certified in Core Product Marketing.
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### Pragmatic Institute

Pragmatic Management Certified (PMC) Levels 1-3, Product Marketing Management

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Pragmatic Management Certified (PMC) Levels 1-3 in Product Marketing Management.
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## Tech stack

- Tableau
- Salesforce
- Jira
- HubSpot
- Confluence
- Aha!
- Wrike
- Workfront
- Pardot
- Airtable
- 6sense
- Jasper
- Highspot
- Power BI
- Claude

To contact Christine, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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