# Chris Rocca

Chris Rocca is a remote worker on Himalayas, Channel Success Manager EMEA at McAfee, based in Spain.

Source: https://himalayas.app/@chrisrocca

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I lead regional marketing, go-to-market, and brand growth across Southern Europe’s consumer technology markets.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 85k+ EUR |
| Job categories | Marketing Leader, Channel Marketing Manager, Go To Market Manager, Partner Marketing Manager, Product Marketing Manager, Brand Manager |
| Skills | Regional Marketing, International Marketing, Go To Market Strategy, Product Launch, Brand Positioning, Portfolio Growth, Omni Channel Marketing, Digital Marketing, Media Marketing, Retail Marketing, Trade Marketing, Shopper Marketing, E commerce Marketing, Channel Marketing, Partnership Marketing, Co Marketing, Consumer Insights, Market Insights, Competitive Insights, Demand Generation, Customer Acquisition, Budget Management, ROI Optimization, Team Leadership, Talent Development, Stakeholder Management, Agency Management, Cross functional Leadership, Public Relations, Corporate Communications, Brand storytelling, Data Driven Marketing, CRM, Marketing Automation, AI Adoption, Salesforce, HubSpot, Tableau, Power BI, Campaign Management, Media Management, Category Management, Sales Enablement, Retail activation, Partner Enablement |
| LinkedIn | https://linkedin.com/in/christopherocca |

## What I'm looking for

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I'm looking to lead regional marketing, go-to-market, brand, and partner initiatives where I can turn global strategy into local commercial growth across consumer, technology, retail, and telecom markets.
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## About

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I'm leading joint go-to-market and partner marketing strategies for McAfee across EMEA, working with retail and telecom partners to drive acquisition, conversion, product attach, and revenue growth.

Previously, I led Fitbit marketing for Southern Europe at Google across Spain, Portugal, and Italy. I delivered 15+ product launches, helped support a 20% market share and 50% year-on-year category growth, and managed a $3.5M+ annual budget and more than €3M in media investment.

At SanDisk, I led regional brand, product, retail, and channel marketing across France, Iberia, Italy, and Benelux, generating average sell-through growth of 24%. Across 20+ years in technology and consumer brands, I've built localized strategies, partnerships, teams, and omnichannel programs that connect brand growth with commercial results.
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## Experience

### Channel Success Manager EMEA (current)

[McAfee](https://himalayas.app/companies/mcafee-canada-ulc). Nov 2024 - Present

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Lead joint go-to-market and partner marketing strategies with strategic retail and telecom partners, primarily in France. Own campaign planning, investment prioritization, and performance reviews to drive acquisition and revenue growth.
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Skills: Go-To-Market-Strategy, Partner-Marketing, Campaign-Management, CRM, Data-Driven-Marketing, Retail, Telecommunications, Channel-Strategy

### Head of Marketing Southern Europe, Iberia and Italy

[Google (Fitbit)](https://himalayas.app/companies/fitbit). Jan 2017 - May 2023

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Led marketing strategy across Spain, Portugal and Italy, managing a regional team, agencies, and a $3.5M+ budget. Drove end-to-end go-to-market for 15+ product launches and contributed to a 20% market share and +50% category growth.
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Skills: Marketing-Strategy, Go-To-Market, Brand-Management, Media-Planning, Retail-Marketing, Partner-Marketing, Team-Leadership, Budget-Management, Consumer-Insights, Data-Driven-Marketing

### Marketing Manager Southern Europe (France, Iberia, Italia and Benelux)

[SanDisk](https://himalayas.app/companies/sandisk). Nov 2008 - Dec 2016

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Led regional brand, product, retail and channel marketing across France, Iberia, Italy and Benelux, managing a team and a €2.5M budget. Delivered 31 product launches and generated average sell-through growth of +24%.
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Skills: Brand-Marketing, Product-Marketing, Retail-Marketing, Channel-Marketing, Category-Management, Media-Relations, Team-Leadership, Budget-Management, Consumer-Insights

### Product, Channel & Communications Roles

Micronet (Kaspersky Lab), GTI Software & Networking, OKI, LF. Jan 2000 - Dec 2008

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Developed foundational experience across product management, channel marketing, B2B distribution, cybersecurity, retail communications, partner enablement and sales support.
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Skills: Product-Management, Channel-Marketing, B2B-Distribution, Cybersecurity, Retail-Communications, Partner-Enablement, Sales-Support

## Education

### Founderz

Master, AI and Innovation

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Master in AI and Innovation from Founderz in 2026, focusing on practical application of artificial intelligence to marketing strategy, automation, data-driven decision-making, content generation, and responsible AI adoption.
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### ThePower Business School

Master, Digital Marketing

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Master in Digital Marketing from ThePower Business School in 2021.
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### Université Sorbonne Nouvelle

Bachelor’s Degree, Applied Foreign Languages, Business & Marketing

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Bachelor’s Degree in Applied Foreign Languages, Business & Marketing from Université Sorbonne Nouvelle, Paris in 2000.
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## Tech stack

- Tableau
- Salesforce
- HubSpot
- Power BI

To contact Chris, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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