# chahat bhardwaj chahat bhardwaj is a remote worker on Himalayas, Assistant Manager, Marketing Automation & Lead Nurturing Specialist at IDP Education Pvt. Ltd., based in India. Source: https://himalayas.app/@chahatbhardwaj ```text Marketing automation leader at IDP EDUCATION PVT. LTD. who lifted lead-to-opportunity conversion by 15–20%. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 258k+ INR | | Job categories | Marketing Automation Manager, Digital Marketing Manager, Growth Marketing Manager, Lifecycle Marketing Manager | | Skills | Marketing Automation, GTM Strategy, Lifecycle Marketing, Lead Scoring, Lead Nurturing, Demand Generation, Customer Journey Mapping, Segmentation, Personalization, A B Testing, CRM Integration, Data Hygiene, KPI Analysis, ROI Analysis, Conversion Rate Optimization | | LinkedIn | https://linkedin.com/in/chahat-bhardwaj-b41227104 | ## About ```text At IDP EDUCATION PVT. LTD., I designed and managed automated campaigns across email, SMS, push and WhatsApp, lifting lead-to-opportunity conversion by 15–20%. I also built personalized segmentation strategies that grew campaign-driven revenue by 25%. I created lead-scoring models and nurturing workflows, and ran A/B tests that improved email open rates by 15% and CTR by 10%. With Power BI dashboards and Google Analytics, I tracked KPIs, ROI, customer journeys and churn. I automated 60–70% of repetitive tasks, saving about 40 hours each month. I also partnered with sales, product and creative teams on GTM strategies and product launches, and trained and mentored team members on automation best practices. Earlier, at VIRTUAL EMPLOYEE PVT. LTD., I led a 10+ member team delivering B2B and B2C social and email campaigns. My work there included SEO/SMO, paid media and HubSpot automation, contributing to higher traffic, lead conversions and campaign ROI. ``` ## Experience ### Assistant Manager, Marketing Automation & Lead Nurturing Specialist (current) IDP Education Pvt. Ltd.. May 2021 - Present ```text Designed and managed end-to-end automated campaigns across email, SMS, push and WhatsApp, lifting lead-to-opportunity conversion by 15–20%. Built dynamic segmentation, lead-scoring models, and nurturing workflows that increased engagement and grew campaign-driven revenue by 25%. ``` Skills: Marketing-Automation, HubSpot, Marketo, ActiveCampaign, Twilio, Sinch, Extreme-Push, Lead-Scoring, Lead-Nurturing, Segmentation, Personalization, A-B-Testing, Power-BI, Google-Analytics, CRM-Integration, Lifecycle-Marketing, GTM-Strategy, Product-Launch, Customer-Journey-Mapping, Retention, Data-Hygiene, KPI-and-ROI-Measurement, CRO ### Digital Marketing Lead Virtual Employee Pvt. Ltd.. Sep 2018 - Mar 2021 ```text Led and mentored a 10+ member team delivering integrated B2B/B2C social and email campaigns, lifting engagement by up to 20%. Executed SEO/SMO and paid media across Google, Facebook and Amazon, increasing website traffic 30%, conversions 20% and reducing CPA 15%. ``` Skills: Digital-Marketing, Team-Leadership, Social-Media-Marketing, Email-Marketing, SEO, SMO, Paid-Media, Google-Ads, Facebook-Ads, Amazon-Advertising, HubSpot, Lead-Nurturing, Landing-Page-Optimization, ROI-Analysis ### Digital Media Specialist Cogtest Services Pvt. Ltd.. Apr 2016 - Aug 2018 ```text Executed SEO, SEM and social media campaigns; managed digital assets, email, content and reporting to grow online presence, traffic, engagement and lead generation. ``` Skills: SEO, SEM, Social-Media-Marketing, Digital-Asset-Management, Email-Marketing, Content-Management, Reporting, Lead-Generation ### Business Development Executive Magnitech Engineers. Jun 2015 - Mar 2016 ```text Generated qualified leads and new business through targeted outreach, client relationship management and market research. ``` Skills: Lead-Generation, Customer-Relationship-Management, Market-Research, Business-Development, Outreach ## Education ### CBSE Board Higher Secondary (XII) & Secondary (X) ```text Completed Higher Secondary (XII) and Secondary (X) education from CBSE Board. ``` ### Google Google Ads Fundamentals, Digital Marketing ```text Earned Google Ads Fundamentals certification. ``` ### Google Google Search Advertising, Digital Marketing ```text Earned Google Search Advertising certification. ``` ### Google Google Display Advertising, Digital Marketing ```text Earned Google Display Advertising certification. ``` ### SkillNation Power BI, Data Analytics ```text Completed Power BI training at SkillNation. ``` ### NMIMS University MBA, Marketing ```text Pursued an MBA in Marketing at NMIMS University. ``` ### Guru Gobind Singh Indraprastha University B.Tech, Information Technology ```text Completed a B.Tech in Information Technology at Guru Gobind Singh Indraprastha University. ``` ### Amazon Amazon E-commerce Specialist, E-commerce ```text Earned Amazon E-commerce Specialist certification. ``` ## Tech stack - Sinch - Mailchimp - WebEngage - Google Analytics - Crazy Egg - Instapage - Unbounce - HubSpot - ActiveCampaign - Gemini - Ahrefs - SEMrush - Buffer - Twilio - Wix - Brand24 - GetResponse - Optimizely - Marketo - Canva - SAP - Hootsuite - Sprout Social - Mouseflow - Midjourney - HeyGen - CapCut - ChatGPT - Power BI - Looker Studio To contact chahat, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [ashish gupta](https://himalayas.app/@ashishgupta3): Senior Manager Marketing, FileCloud - [Raja Sinha](https://himalayas.app/@rajasinha): Activation Program Manager, Google - [Hema J](https://himalayas.app/@hemaj): Senior AI Powered Digital Marketing Consultant, Freelance - [Arun Prakash](https://himalayas.app/@arunprakash1): Manager Marketing Operations & Growth, Latentview Analytics - [Arpit Dave](https://himalayas.app/@arpitdave): Specialist Software Engineering, LTIMindtree - [Augostin Boruah](https://himalayas.app/@augostinboruah): Sales & Digital Marketing Manager, Intelligent Future Systems Pvt Ltd - [Samarth Srivastava](https://himalayas.app/@samarthsrivastava): Senior Email Marketing Lead, Advatix - [Vaibhav Singh](https://himalayas.app/@digitalvaibhav): Marketing Manager, IGT Solutions - [praveen kumar](https://himalayas.app/@praveenkumar42): Marketing Manager, Thought Spark - [Naina Dwivedi](https://himalayas.app/@nainadwivedi): Marketing Automation Manager, IDP Education