# Carlota Berlanga Fernandez

Carlota Berlanga Fernandez is a remote worker on Himalayas, Senior Product Designer at Reach PLC, based in United Kingdom.

Source: https://himalayas.app/@carlotaberlangaferna

```text
I design data-informed digital products, design systems, and AI tools for complex user needs.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United Kingdom |
| Authorized to work in | United Kingdom |
| Job categories | Product Designer, Product Designer, UX Designer, UI Designer, Design Systems Designer, Brand Designer, UX Researcher, Design Lead, Product Design, Product Design Specialist, UX Product Design, Product Design (UX UI), Digital Product Designer |
| Skills | Product Design, UX Design, UI Design, Branding, AI Tools, Prototyping, Design Systems, User Interviews, Stakeholder Management, iOS, Android, Figma, Cryptocurrency, B2B, B2C, User Research, Usability Testing, A B Testing, Workshop Facilitation |

## What I'm looking for

```text
I'm looking to lead data-informed product design, shape strategy with cross-functional teams, build scalable design systems, and create clear, effective experiences for complex products.
```

## About

```text
At Reach PLC, I own end-to-end product design, helping shape strategy through data, research, workshops, and design metrics connected to business needs. I’ve led homepage redesigns and navigation restructuring across 165 brands, and designed AI-assisted writing and publishing software for journalists and editors.

I build, scale, and maintain design systems while leading cross-functional collaboration and mentoring junior and mid-level designers. I’ve also contributed to Reach’s premium model and led research and adoption of AI tools for a 10-person design team.

Alongside Reach, I led product design at Copiosa, creating a crypto wallet for iOS and Android and shaping product decisions with the CTO through market, user, A/B, and usability research. I also lecture UI/UX Design students at Ravensbourne University of London.
```

## Experience

### Senior Product Designer

[Reach PLC](https://himalayas.app/companies/reach-plc). Nov 2020 - Feb 2023

```text
Owned end-to-end product design processes, guided product strategy based on data and research, and led cross-functional collaboration. Built and scaled design systems for 165 brands, mentored junior and mid-level designers, and led the adoption of AI tools for the design team.
```

Skills: Product-Design, Design-Systems, User-Research, Data-and-Design, Mentor, AI-Tools, Figma, Prototyping, User-Interviews, Stakeholder-Management

## Education

### Ravensbourne University London

Lecturer, UI/UX Design. 2021 - 2023

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Part-time teaching role at Ravensbourne University London, delivering lectures for their UI/UX Design Bachelors degree.
```

### Bath Spa University

Bachelor of Arts, Fine Arts. 2015 - 2018

```text
Earned a degree in Fine Arts from Bath Spa University from 2015 to 2018.
```

### General Assembly

Immersive Course, User Experience. 2019 - Present

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Completed an Immersive User Experience course at General Assembly in 2019.
```

### ESDIP Madrid

Course, Comic Illustration. 2014 - Present

```text
Completed a Comic Illustration Course at ESDIP Madrid in 2014.
```

## Tech stack

- Figma
- iOS
- Android

To contact Carlota, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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