# Carlos Alves Moore Carlos Alves Moore is a remote worker on Himalayas, Head of Performance Marketing and Digital VM at Social SA, based in Brazil. Source: https://himalayas.app/@carlosalvesmoore ```text Performance marketing leader at SOCIAL SA, where I grew area revenue 4X by automating processes without growing headcount. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 40k+ BRL | | Job categories | Performance Marketing Manager, Growth Marketing Manager, Marketing Director, Head of Marketing | | Skills | Performance Marketing, Growth Marketing, Paid Media, Marketing Automation, Demand Generation, Account Based Marketing, Conversion Rate Optimization, User Acquisition, Ecommerce, Marketplace Development, Sales Enablement, SEO, CRM, Digital Marketing, Marketing Strategy | | LinkedIn | https://linkedin.com/in/cadutz | ## About ```text At SOCIAL SA, I lead performance marketing for a full e-commerce operation, connecting paid media, SEO, CRM, UX, and content to support client growth. I increased area revenue 4X by automating processes without growing headcount, and helped raise sales for managed clients by 30% in six months through Ads strategies associated with CRM. Previously, at INFRACOMMERCE, I developed account-based marketing and paid media strategies that reduced the Paid Media budget by 75% without reducing SQLs. Across roles at LOGROCK, FRIDAY, FAN4ME, and other companies, I’ve worked on B2B SaaS growth, app go-to-market, e-commerce marketplaces, and marketing operations. ``` ## Experience ### Head of Performance Marketing and Digital VM (current) Social SA. Jul 2024 - Present ```text Lead a multidisciplinary team in all performance marketing areas, managing online stores for local and worldwide brands. Increased area revenue 4X by automating processes and increased sales for managed clients by 30% in 6 months. ``` Skills: Performance-Marketing, Paid-Media, SEO, CRM, Loyalty, UX-Design, CRO, Social-Selling, Content-Creation, Marketing-Automation, AI-Tools ### Startup Mentor (current) IBMEC HUBS. Jun 2020 - Present ```text Mentor for students at Business School. ``` ### Head de Growth-Marketing Infracommerce. Jun 2023 - Jun 2024 ```text Developed and executed an Account Based Marketing plan to acquire new corporate clients. Reduced Paid Media budget by 75% without reducing SQLs by focusing on BoFu, and hit a company record on Sales Pipeline. ``` Skills: ABM, Paid-Media, Remarketing, Retargeting, SEO, Lead-Scoring, Content-Marketing, Event-Planning, Brand-Awareness, Investor-Communications ### Growth Marketing Director Logrock. Jun 2022 - Jan 2023 ```text Led marketing operations, strategic partnerships, and B2B SaaS growth. Optimized conversion rate from 9% to 22% through ABM and sales campaigns. ``` Skills: Inbound-Marketing, Outbound-Marketing, PR, Online-Advertising, Retargeting, SEO, Email-Marketing, Events, ABM, Sales-Enablement, Lead-Generation ### Co-Founder and Investor Fan4me. May 2020 - Dec 2022 ```text Founded and managed an artistic content marketplace, negotiating partnerships and leading platform development. Launched the business from scratch in 10 months. ``` Skills: Business-Models, Platform-Development, Operations, Partnerships, Fundraising, Marketing, Team-Leadership ### Mobile App Marketing Head Friday. May 2021 - Jun 2022 ```text Oversaw branding, acquisition, full marketing mix, and app development. Launched new branding strategy and led full product Go-To-Market rollout in 7 months. ``` Skills: Branding, User-Acquisition, Performance-Media, ASO, Customer-Experience-(CX)-Optimization, A-B-Testing, Product-Management, UI-UX, Influencer-Marketing, Paid-Media ### CMO as a Service Winx Universe. May 2021 - Oct 2021 ```text Set up the marketing ecosystem and key operational tools for an HR Startup. ``` ### Head of Marketing Claranet. May 2018 - May 2020 ```text Led Go-To-Market plan and execution, including inbound and outbound marketing, sales enablement, and partnerships. Increased total marketing ROI by 10 times in one year. ``` Skills: Demand-Generation, Customer-Journey-Mapping, Sales-Collateral, Salesforce, Partnership-Management, GCP, AWS, Azure, Budget-Optimization ### Freelancer Content Director Freelance. Jul 2017 - May 2018 ```text Corporate events concept, content production, and vendor management for clients such as O Boticário, Itaú, CArdSystem, and RaiaDrogasil. ``` Skills: Content-Production, Vendor-Management, Event-Planning ### Brand Manager [Cisco](https://himalayas.app/companies/cisco). Jul 2016 - Jun 2017 ```text Managed omnichannel campaigns ensuring brand consistency through local content creation and performance marketing. Raised brand reputation score by 40% in 6 months. ``` Skills: Multichannel-Campaign-Management, Brand-Management, Social-Media, Email-Marketing, Content-Creation, ABM, CRO, A-B-Testing, Paid-Media ### eCommerce Product Manager Netshoes. Sep 2015 - May 2016 ```text Led a 78-member eCommerce operational team, managing product publishing, content, and marketplace implementation. Decreased unavailable products by 80%. ``` Skills: Ecommerce, Product-Management, Marketplace, UI-UX, Photography, Copywriting, SEO, Cross-functional-Teams, B2B-Clients ### Teacher Internet Innovation School. Apr 2014 - Dec 2015 ```text Taught Social Media, Digital Marketing, and eCommerce Management. ``` Skills: Social-Media, Digital-Marketing, Ecommerce ### eCommerce Marketing Manager Infracommerce. Jan 2014 - Aug 2015 ```text Led a 28-person team in performance marketing, online store development, and B2B client acquisition. Made Ray-Ban eCommerce become the 2nd biggest globally. ``` Skills: Performance-Marketing, Paid-Media, Email-Marketing, SEO, Affiliate, Marketplace, BIツール, Retargeting, UI-UX, B2B-Marketing ### Digital Marketing Manager Gep. Jan 2010 - Dec 2013 ```text Led a 6-person area, managing on and offline campaigns, branding, content, social media, and web development. Oversaw performance media and A/B testing to optimize campaigns and ROI. ``` Skills: Digital-Marketing, Branding, Content-Marketing, Social-Media, Web-Development, Performance-Media, Email-Marketing, Paid-Media, A-B-Testing ### Web Content Writer Petiscos. Jan 2010 - Jan 2013 ```text Wrote web content for streetwear and men's fashion. ``` Skills: Content-Writing, Fashion ### Account Manager Web Traffic. Jul 2009 - Dec 2009 ```text Managed a media operations team of 12 professionals for online campaigns including Paid Search, Display Ads, and Email Marketing. Responsible for account management and client success. ``` Skills: Paid-Search, Display-Advertising, Email-Marketing, A-B-Testing, Account-Management, Client-Success, Relationship-Building ### Brand Comm Coordinator [Nike](https://himalayas.app/companies/nike). Aug 2007 - Jun 2009 ```text Developed marketing strategy, managed campaigns, content creation, social media, and brand messaging for Nike brands. Executed on and offline ads campaigns through SEO, SEM, social media, email, and guerrilla. ``` Skills: Marketing-Strategy, Campaign-Management, Content-Creation, Social-Media, Brand-Messaging, SEO, SEM, Email-Marketing, Guerrilla-Marketing ### eCommerce Specialist Hi-Tech Bikes. Jan 2006 - Jun 2007 ```text Led eCommerce implementation, including platform evaluation, UX, online store design, and SEO. Managed daily eCommerce operations and product publishing. ``` Skills: Ecommerce, Platform-Evaluation, UX, E-commerce-Design, Product-Presentations, Content, Visual-Merchandising, Photography, SEO ### Sports Director Mackenzie Communication School Sports Association. Jul 2000 - Dec 2003 ```text Sports Director for swimming, Track & Field, and Triathlon as a Sports Scholarship Student. ``` Skills: Sports-Management, Leadership ## Education ### Universidade Estácio Technician's Degree, Systems Analysis and Development. 2025 - Present ```text Pursuing a Technician's Degree in Systems Analysis and Development, expected to complete in 2028. ``` ### Universidade de São Paulo Post-Graduation, Marketing and Communications Management. 2008 - 2009 ```text Completed a Post-Graduation in Marketing and Communications Management. ``` ### Universidade Presbiteriana Mackenzie Bachelor's degree, Marketing and Advertising. 2000 - 2004 ```text Earned a Bachelor's degree in Marketing and Advertising with a focus on Creative Arts. ``` ### Colégio Olavo Bilac Technician's degree, Graphic Design. 1997 - 1999 ```text Completed a Technician's degree in Graphic Design Technical High School. ``` ## Tech stack - Salesforce - Shopify - Figma - Adobe Photoshop - Jira - HubSpot - Asana - Notion - WordPress - Microsoft Excel - Adobe Illustrator - Canva - Google Ads - RD Station - ChatGPT - Google Stitch - Microsoft Word - Microsoft PowerPoint To contact Carlos, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Rubens Kim](https://himalayas.app/@rkim): Digital Performance Director, Parrot Analytics - [Matheus Salerno](https://himalayas.app/@matheussalerno): Founder & CEO, Loja Trintei - [Vitor Cochela](https://himalayas.app/@vitorcochela): Performance Marketing Specialist, Elumynt - [Joana Fernandes](https://himalayas.app/@joanafernandes2): Marketing Coordinator, Singular Sushi - [Pedro Duarte](https://himalayas.app/@pedroduarte1): E commerce Performance Manager, Stanley Black & Decker, Inc. - [Murilo Galante](https://himalayas.app/@murilogalante): Founder, InPulso - [Cibele Marques de Souza](https://himalayas.app/@cibelemarquesdesouza): Associate Director, Marketing & Sales, Nivele Marketplace - [Bruna Stutz](https://himalayas.app/@brunastutz): Senior Growth Marketing Manager, Complēre - [Deborah Startari](https://himalayas.app/@deborahstartari): Digital Marketing Manager, OMZ Agency - [Andrey Aires](https://himalayas.app/@andreyaires): Growth Marketing Manager, Voiicr Telecom