# Candy Rita

Candy Rita is a remote worker on Himalayas, Digital Marketing Assistant at InDepth Research Institute, based in Kenya.

Source: https://himalayas.app/@candyrita

```text
I drive customer acquisition and revenue growth through RevOps, CRM, SEO, automation, and performance analytics.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Kenya |
| Authorized to work in | Kenya |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Operations Specialist, Revenue Operations Specialist, SEO Specialist, Digital Marketing Specialist, Business Analyst |
| Skills | Revenue Operations, HubSpot, Business Analytics, Customer Acquisition, Revenue Growth, Business Partnering, Dashboard Development, SEO, Cross Functional Collaboration, Process Improvement, SEM, Stakeholder Management, Marketing Automation, AI productivity tools, Commercial Strategy, Lead Lifecycle Management, Project Management, Google Analytics 4, Looker, Marketing Attribution, Pipeline Reporting, Lead Qualification, Lead Nurturing, Paid Media, Email Marketing, Website Optimization, Conversion Rate Optimization, Content Strategy, Python, AWS |
| Portfolio | https://candyrita.github.io/Candyportifolio |
| LinkedIn | https://linkedin.com/in/candy-rita-908619b2 |

## What I'm looking for

```text
I'm looking to partner with leadership and cross-functional teams on revenue-focused marketing, CRM, automation, analytics, and process improvement work that drives measurable business growth.
```

## About

```text
I'm currently supporting InDepth Research Institute's commercial leadership with marketing initiatives aligned to revenue targets, using HubSpot CRM, lead lifecycle reporting, pipeline reporting, and campaign attribution.

I build executive dashboards that track lead generation, conversion, campaign ROI, customer acquisition cost, and marketing contribution to revenue. I've also partnered with sales teams to improve lead qualification, nurturing workflows, and sales handoffs.

Across Mud Hut Pottery Studio, Qhala, Bull Tech, Lunabis, and The Wellbeing Clinic, I've developed digital growth strategies, managed acquisition channels, optimized conversion funnels, and delivered performance insights for commercial decisions.

My work has increased organic website traffic by over 120% through SEO and content strategy, while automation and AI-powered optimization have helped improve campaign ROI. I enjoy turning business goals into measurable marketing and operational improvements.
```

## Experience

### Digital Marketing Assistant (current)

InDepth Research Institute. Jun 2025 - Present

```text
Partner with business development and commercial leadership to align marketing initiatives with revenue targets. Support Revenue Operations through HubSpot CRM, lead lifecycle management, pipeline reporting, and campaign attribution.
```

Skills: HubSpot, Lead-Lifecycle-Management, Pipeline-Reporting, Marketing-Attribution, Executive-Dashboards, Lead-Generation, Conversion-Tracking, ROI, Customer-Acquisition-Cost, Marketing-Contribution, SEO, Paid-Media, Marketing-Automation, Email-Marketing, Website-Optimization

### SEO Specialist

Mud Hut Pottery Studio. Aug 2024 - Dec 2025

```text
Developed digital growth strategies aligned with business objectives. Managed acquisition channels while monitoring ROI, CAC, and conversion metrics.
```

Skills: SEO, Digital-Strategy, ROI-Tracking, CAC, Conversion-Metrics, performance-reporting

### SEO Specialist

Qhala. Jan 2024 - Dec 2024

```text
Executed AI-driven customer acquisition campaigns. Collaborated across teams to optimize conversion funnels using analytics.
```

Skills: SEO, AI-Generated-Campaigns, Customer-Acquisition, Funnel-Optimization, Analytics

### SEO Specialist

Bull Tech. Jan 2023 - Jan 2024

```text
Managed marketing operations supporting business growth. Used analytics dashboards to recommend performance improvements.
```

Skills: SEO, Marketing-Operations, Analytics-Dashboards, Performance-Improvement

### SEO Specialist

Lunabis. Feb 2023 - Jun 2023

```text
Built marketing automation workflows improving lead nurturing. Supported revenue growth through data-driven optimization.
```

Skills: SEO, Marketing-Automation, Lead-Nurturing, Data-driven-optimization, Revenue-Growth

### Digital Marketing / SEO Specialist

The Wellbeing Clinic. Mar 2020 - Oct 2022

```text
Partnered with management to improve customer acquisition strategies. Produced performance insights supporting commercial decision-making.
```

Skills: Digital-Marketing, SEO, Customer-Acquisition, Performance-Insights, Commercial-Decision-Making

## Education

### Amazon Web Services

Amazon Web Services Certification, Cloud Computing

```text
Earned the Amazon Web Services certification in 2026.
```

### Python

Python Programming Certification, Programming

```text
Earned the Python Programming Certification in 2025.
```

### Google

Google Analytics Certification, Analytics

```text
Earned the Google Analytics Certification in 2024.
```

### Moi University

Diploma, Human Resource Management

```text
Completed a Diploma in Human Resource Management at Moi University in 2013.
```

## Tech stack

- Looker
- Python
- HubSpot
- Looker Studio

To contact Candy, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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