# BVS Verma

BVS Verma is a remote worker on Himalayas, Head – E-commerce Business at Softpath Technologies, based in India.

Source: https://himalayas.app/@bvsverma

```text
E-commerce growth leader at SOFTPATH TECHNOLOGIES who improved reported ROAS from 3.8x to 6.2x.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 16600k+ INR |
| Job categories | Performance Marketing, Director of Performance Marketing, Paid Search Director |
| Skills | Performance Marketing, ECommerce Growth, Paid Media, Paid Search, Google Ads, Google Shopping, Performance Max, Meta Ads, Amazon PPC, SEO, Conversion Rate Optimization, Budget allocation, Return on Ad Spend, Customer Acquisition Cost, Lifetime Value |
| LinkedIn | https://linkedin.com/in/srinivasvarma |

## About

```text
At SOFTPATH TECHNOLOGIES, I directed e-commerce growth and performance marketing for online businesses reporting $6.5M+ in monthly revenue. I managed $2.5M+ in monthly advertising spend across Google, Meta, and Amazon.

I increased reported ROAS from 3.8x to 6.2x and improved conversion rate by 28% through campaign, budget, and funnel optimization. I also reported a 50% increase in organic traffic following SEO and technical improvements.

At ENTELLECTS CORPORATION (BILLIONAPPS), I led digital marketing across SaaS, healthcare, e-commerce, and other client portfolios. I built and led a 10-member PPC, SEO, and content team, and reported 3x lead growth through integrated Google Ads and SEO programs.

I co-founded SAREEFASHIONS.COM, an online fashion business with 800+ SKUs, covering merchandising, acquisition, and operations. I reported 250% organic traffic growth through SEO, content, and promotional initiatives.
```

## Experience

### Head – E-commerce Business (current)

Softpath Technologies. Jan 2018 - Present

```text
Directed e-commerce growth and performance marketing for online businesses reporting $6.5M+ in monthly revenue. Managed $2.5M+ in monthly advertising spend and increased ROAS from 3.8x to 6.2x.
```

Skills: Google-Ads, Google-Shopping, Performance-Max, Meta-Ads, Amazon-PPC, SEO, CRO, Team-Leadership, Budget-Management, GA4, Looker

### Google Ads / E-commerce Growth

SelectBlinds.com. Jan 2021 - Dec 2022

```text
Led Google Shopping, dynamic remarketing, Performance Max, smart bidding and feed-quality optimization for a US e-commerce client. Reported 40% ROI improvement through campaign restructuring, bidding and feed optimization.
```

Skills: Google-Shopping, Remarketing, Performance-Max, Smart-Bidding, Feed-Optimization, Creative-Testing, Landing-Page-Test-Experience, International-Market-Targeting

### Head of Digital Marketing

Entellects Corporation (BillionApps). Nov 2013 - Sep 2018

```text
Led digital marketing across SaaS, healthcare, e-commerce and other client portfolios, including US client campaigns. Oversaw $10M+ in annual advertising budgets and achieved 3x lead growth through integrated Google Ads and SEO programs.
```

Skills: Google-Ads, SEO, Team-Leadership, Budget-Management, Lead-Generation, Stakeholder-Reporting

### Co-Founder

SareeFashions.com. Mar 2013 - Oct 2013

```text
Co-founded an online fashion business with 800+ SKUs, covering merchandising, acquisition and operations. Reported 250% organic traffic growth through SEO, content and promotional initiatives.
```

Skills: Ecommerce, Merchandising, SEO, Content-Marketing, Operations

### Digital Marketing Manager – Paid

Tempest Advertising. Sep 2011 - Mar 2013

```text
Managed paid search and social campaigns for government and infrastructure clients, including HMDA and APTDC. Improved reported conversions by 18% through paid search optimization and remarketing.
```

Skills: Paid-Search, Social-Media, Remarketing, Conversion-Rate-Optimization

### Web Analyst

Modi Builders. Sep 2009 - Mar 2011

```text
Managed PPC search and display campaigns for real estate projects, reducing reported cost per lead by 30%. Provided Google Ads performance analysis to leadership to inform budget allocation.
```

Skills: PPC, Google-Ads, Display-Advertising, CPL-(Cost-Per-Lead), Performance-Analysis

### Digital Marketing – Paid

Aliens Group Pvt. Ltd.. Jul 2007 - Aug 2009

```text
Launched Google Ads lead-generation campaigns for real estate sales, reporting more than 1,000 monthly leads. Supported high-volume email campaigns and lead acquisition for real estate launches.
```

Skills: Google-Ads, Lead-Generation, Email-Marketing, Real-Estate-Marketing

## Education

### Government Degree College, Medak

Bachelor of Commerce, Statistics

```text
Completed a Bachelor of Commerce with a focus on Statistics.
```

## Tech stack

- Google Cloud Platform
- Shopify
- WooCommerce
- Google Search Console
- Ahrefs
- SEMrush
- Hotjar
- Google Ads
- Looker Studio

To contact BVS, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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