# Bunny Menra

Bunny Menra is a remote worker on Himalayas, Head of Growth (Subscriptions & Quick Commerce) at Delivery Hero (Talabat), based in South Korea.

Source: https://himalayas.app/@bunnymenra

```text
Growth leader at Delivery Hero (Talabat) who raised Quick Commerce share above 50% and scaled tPro across 8 MENA markets.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | South Korea |
| Authorized to work in | South Korea |
| Salary expectations | 70860k+ KRW |
| Job categories | Marketing Leader, Marketing Director, Growth Manager, Product Marketing Manager |
| Skills | Growth Marketing, Growth Strategy, Go To Market Strategy, Lifecycle Marketing, Customer Acquisition, Customer Retention, Audience Segmentation, CRM, Performance Marketing, Integrated Marketing, Digital Marketing, Quick Commerce, Subscription Marketing, Loyalty Marketing, Marketing Automation |

## About

```text
At Delivery Hero (Talabat), I expanded Quick Commerce’s share of the platform from 46% to above 50% within three months, while growing MAUs by 8% quarter over quarter. I also secured €11.7M in incremental growth funding and built the growth model behind a cross-functional expansion plan.

I scaled tPro across 8 MENA markets, increasing customer penetration from 37% to above 45% in five months through lifecycle CRM and in-app journeys. I also partnered with GenAI engineering teams on automated brief-to-creative workflows that cut turnaround time from 10 days to 5.

At Amazon, I directed global go-to-market and integrated marketing for Prime Music and Amazon Music Unlimited across EU, ANZ, and LATAM. I developed the Nudge personalization program across Prime Video, Kindle, and Music, delivering a 50% incremental subscriber lift versus goal and a 20% new-listener uplift across European markets.

Earlier, I developed acquisition and channel strategies at Charles Tyrwhitt, Dixons Retail, and Tamar Marketing. My work included a global acquisition framework that expanded the customer base by 28%, affiliate changes that lifted revenue by 32%, and SEO enhancements associated with an 18% increase in digital customer engagement.
```

## Experience

### Head of Growth (Subscriptions & Quick Commerce) (current)

[Delivery Hero (Talabat)](https://himalayas.app/companies/delivery-hero). Jul 2025 - Present

```text
Spearheaded Quick Commerce expansion and scaled subscription business across 8 MENA markets, increasing platform order share and customer penetration. Secured €11.7M in incremental growth funding and led a portfolio of ~40 growth initiatives.
```

Skills: Growth-Strategy, Quick-Commerce, Subscriptions, CRM, Performance-Marketing, Dynamic-Pricing, GenAI, Budget-Management, Market-Expansion

### Head of Marketing

[Amazon](https://himalayas.app/companies/amazon). Jul 2016 - Jun 2025

```text
Directed end-to-end growth strategy and GTM execution for Prime Music and Amazon Music Unlimited across EU, ANZ, and LATAM. Scaled subscriber base and retention through personalization and lifecycle programs, delivering significant subscriber lift.
```

Skills: Product-Marketing, GTM-Strategy, Lifecycle-Marketing, CRM, Personalization, Subscription-Growth, Performance-Marketing, P&L-management

### Global Marketing Manager

Charles Tyrwhitt. Oct 2013 - Jul 2016

```text
Architected a 5-year global acquisition framework that expanded customer base by 28% and generated incremental revenue across multiple markets. Restructured affiliate commercial terms to a performance-variable model, lifting affiliate revenue by 32%.
```

Skills: Global-Marketing, Acquisition-Strategy, Affiliate-Marketing, Channel-Strategy, Team-Leadership, Digital-Strategy

### Marketing Manager

Dixons Retail. Oct 2012 - Oct 2013

```text
Led transition to automated bid optimization technologies, improving channel performance efficiency by 30%. Directed acquisition and ad-targeting strategies across multiple channels to scale customer volume.
```

Skills: Programmatic-Advertising, Bid-Optimization, Paid-Search, Social-Media, Affiliate-Marketing, Channel-Strategy

### Marketing Manager

Tamar Marketing. Oct 2011 - Oct 2012

```text
Directed search marketing and audience acquisition strategy for enterprise fashion retail accounts. Partnered with engineering to deploy SEO enhancements, increasing digital customer engagement by 18%.
```

Skills: Search-Marketing, SEO, Audience-Acquisition, Digital-Strategy, Client-Management

## Education

### Oxford Brookes University

Master of Science, Marketing

```text
Master of Science in Marketing from Oxford Brookes University.
```

### Punjab University

Bachelor of Engineering, Electronics and Communications Engineering

```text
Bachelor of Engineering in Electronics and Communications Engineering from Punjab University.
```

### University of Oxford

Oxford Artificial Intelligence Program, Artificial Intelligence

```text
Oxford Artificial Intelligence Program from the University of Oxford.
```

### Chartered Institute of Marketing

Member (MCIM), Marketing

```text
Member (MCIM) certification from the Chartered Institute of Marketing.
```

## Tech stack

- Tableau
- Braze
- Google Analytics
- Claude Code
- Claude

To contact Bunny, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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