# Bruno Barandas

Bruno Barandas is a remote worker on Himalayas, Co-founder, Head of Brand & Copy at Studio Copta, based in Brazil.

Source: https://himalayas.app/@brunobarandas

```text
Co-founder at Studio Copta building brand systems, CRM journeys, and AI-assisted copy for clients.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 40k+ BRL |
| Job categories | Copywriter, Lifecycle Marketing Strategist, Digital Marketing Strategist, Brand Strategist |
| Skills | Conversion Copywriting, Lifecycle Marketing, CRM, Email Marketing, SMS Marketing, WhatsApp Marketing, Retention Marketing, Reactivation Strategy, Launch Funnels, Landing Pages, VSL Scripts, Brand Positioning, Brand Voice, AI Content Workflows, AI Agents |
| LinkedIn | https://linkedin.com/in/bruno-barandas-5aa98199 |

## About

```text
At Studio Copta, I lead brand, copy, and AI systems for clients across fashion, politics, legal services, and live events. For Sagrada Família, I built a brand manual, e-commerce site with on-site checkout, abandoned-cart email flow, and editable CRM lifecycle journey.

I also built a supplier pre-accreditation platform for Nosso Camarote, with ID scanning, automatic photo checks, and batch submission of approved staff. For AFA Advocacia, I created the brand, website, and case-tracking system that checks court notices each weekday and flags open deadlines.

At JUFI Marketing, I built brand positioning and tone of voice for an iGaming portfolio entering Brazil's newly regulated market, then designed segmented email, SMS, and WhatsApp journeys for acquisition, retention, and reactivation. I also pioneered AI agents for content production and QA, keeping work on brand and compliant with marketing rules.

At Buzzing Digital, I repositioned the Pisquei Sambei samba course around customer confidence, tripling revenue versus the previous launch with the same product. I also led the HypnoSamba launch, which reached multiple six figures in BRL, and designed the Fábrica de Campeões mentorship launch, which sold out on the expert's first digital product.
```

## Experience

### Co-founder, Head of Brand & Copy (current)

Studio Copta. Jan 2025 - Present

```text
Lead brand, copy and AI systems for clients in fashion, politics, legal services and live events, from positioning to a product in production. Built brand manuals, e-commerce sites, and CRM lifecycle journeys for clients.
```

Skills: Brand-Strategy, Copywriting, AI-Systems, Ecommerce, CRM, Lifecycle-Marketing, Claude-Code, Multi-agent-workflows

### Senior Copywriter & Content Strategist

JUFI Marketing. Jan 2023 - Jan 2025

```text
Built brand positioning and tone of voice for an iGaming portfolio entering the regulated Brazilian market. Designed and ran behavior-segmented CRM across email, SMS and WhatsApp, and pioneered AI agents for content production and QA.
```

Skills: Copywriting, Content-Strategy, Brand-Positioning, CRM, Email-Marketing, SMS-Marketing, WhatsApp-Marketing, Lifecycle-Journeys, AI-Agents, Content-QA, Video-Scripts

### Head Coach & Offensive Coordinator

Vasco da Gama Almirantes. Jan 2014 - Jan 2025

```text
Led an organization of 80+ athletes and 10 staff at one of Brazil's most traditional American football teams. Co-founded the Brazilian coaches association.
```

Skills: Leadership, Team-Management, Coaching, Football, Strategy

### Head Copywriter & Digital Strategist

Buzzing Digital. Jan 2022 - Jan 2024

```text
Led copy and strategy for a mixed portfolio of infoproduct, food-tech and institutional clients. Repositioned a samba course, tripling revenue, and led launch campaigns that reached multiple six figures and sold out.
```

Skills: Copywriting, Digital-Strategy, Launch-Strategy, Direct-Response, VSL-Scripts, Long-Form-Sales-Letters, Positioning

### Copywriter

Karis Marketing. Jan 2021 - Jan 2022

```text
Lead copywriter on major infoproduct launches, including sales letters and direct-response VSL scripts. Owned content and copy strategy for a paid-traffic course, the first end-to-end project lead.
```

Skills: Copywriting, Direct-Response, VSL-Scripts, Long-Form-Sales-Letters, Content-Strategy, Info-Products

### Assistant Coach

[Georgetown University](https://himalayas.app/companies/georgetown-university). Jan 2017 - Jan 2018

```text
First Brazilian coach in an NCAA Division I program and on the USA Football U-19 national team staff, working fully in English in a high-performance setting.
```

Skills: Coaching, Football, NCAA-Division-I, English-Communication

## Education

### Universidade Federal Fluminense (UFF)

LL.B., Law

```text
Completed 9 semesters of the Law LL.B. program, currently paused.
```

### Centro Universitário IBMR

Physical Education

```text
Completed 4 semesters of the Physical Education program.
```

### Ícaro de Carvalho (O Novo Mercado)

Copywriting Formation, Copywriting

```text
Completed the Copywriting Formation certification.
```

### Beto Altenhofen (Empiricus)

Copy Camp, Copywriting

```text
Completed the Copy Camp certification.
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### Leandro Ladeira (Ladeirinha Produções)

Venda Todo Santo Dia & Light Copy, Copywriting

```text
Completed the Venda Todo Santo Dia & Light Copy certification.
```

## Tech stack

- Adobe Photoshop
- Google Workspace
- Gemini
- Claude Code
- ChatGPT
- Claude
- Microsoft Office

To contact Bruno, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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