# Brittany Ritchie

Brittany Ritchie is a remote worker on Himalayas, Sr. Digital Growth Marketing Manager at BookDepot Inc., based in Canada.

Source: https://himalayas.app/@brittanyritchie

```text
Ecommerce and growth leader who builds DTC brands that scale. Looking to lead growth for a consumer brand ready for its next chapter.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 135k+ CAD |
| Job categories | Digital Growth Manager |
| Skills | Ecommerce, DTC Growth Marketing, Performance Marketing, Digital Marketing, P&L management, Paid Search, Paid Social, SEO, Answer Engine Optimization, Generative Engine Optimization, Conversion Rate Optimization, Affiliate Marketing, Growth Marketing, Marketing Strategy, Digital Growth Due Diligence |

## What I'm looking for

```text
I’m looking to own DTC growth for a consumer brand portfolio, in an entrepreneurial environment that rewards innovation, discipline, and results.
```

## About

```text
At BookDepot Inc., I helped scale an 8-figure DTC brand’s revenue by 95%+ through a private equity acquisition. I make P&L-informed decisions that balance top-line growth with profitability. I build the business case before the investment and use data to drive decisions.

As Sr. Digital Growth Marketing Manager, I grew paid media revenue 29% year over year while holding ROAS above 11x, and led the Shopify migration across brand, IT, web development, and three agencies. Within one month of launch, conversion returned to pre-migration levels and the site generated its first agentic commerce sales.

Through Ritch Marketing, I conduct digital growth diligence for investors and advise businesses on growth. I thrive in entrepreneurial environments that reward innovation, discipline, and results, and I’m looking to own DTC growth for a consumer brand portfolio.
```

## Experience

### Sr. Digital Growth Marketing Manager (current)

BookDepot Inc.. Sep 2025 - Present

```text
Lead end-to-end performance marketing and website optimization for ecommerce sites, managing a 10+ platform tech stack and 5 agency partners. Drove P&L-informed decisions across a 7-figure budget, extended record revenue streak, and led Shopify migration and AI reporting initiatives.
```

Skills: Performance-Marketing, Paid-Search, Paid-Social, Display, Affiliate, CRO, SEO, AEO, GEO, Shopify, A-B-Testing, MTA, AI-Reporting, Claude, Amazon-A+-Content, Google-Analytics

### Digital Growth Consultant (current)

Ritch Marketing. Dec 2021 - Present

```text
Conduct independent digital growth diligence for investors, assessing data, acquisition channels, conversion, retention, and contribution margin. Achieved 10x ROAS for a children's DTC brand and scaled Google Ads for a fractional sales agency.
```

Skills: Digital-growth, Due-Diligence, Paid-Social, Meta-Ads, Google-Ads, MQL-Growth, Marketing-Strategy, Launch-planning

### Brand Manager, E-commerce-DTC

BookDepot Inc.. Jul 2022 - Aug 2025

```text
Led omnichannel strategy across SEM, paid social, SEO, organic social, email, and SMS, driving three consecutive record revenue years. Built business cases for affiliate program transition and brand consolidation, and co-led go-to-market for everyday low pricing.
```

Skills: SEM, Paid-Social, SEO, Organic-Social, Email-Marketing, SMS-Marketing, Affiliate-Marketing, Brand-Management, Ecommerce, DTC, CRO, ROAS-optimization

## Education

### Growclass

Growth Marketing Certificate, Growth Marketing. 2022 - 2022

```text
Completed an 8-week program for growth marketing professionals covering growth and experimentation, SEO, Facebook and Google ads, conversion copywriting, Google Analytics, and email marketing.
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### Wilfrid Laurier University

Honours Bachelor of Business Administration, Business Administration. 2019 - 2021

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Pursued an Honours Bachelor of Business Administration at the Lazaridis School of Business and Economics, taking a leave of absence to pursue experiential opportunities.
```

### HubSpot

Inbound Marketing Course Certification, Inbound Marketing

```text
Completed the Inbound Marketing course certification.
```

### LinkedIn Learning

LinkedIn Learning Courses, Digital Marketing

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Completed courses on SEO, SEM, Google Ads, social media, lead generation, marketing plan, growth marketing, and sales.
```

### Google Analytics Academy

Google Analytics for Beginners Course Certification, Google Analytics

```text
Completed the Google Analytics for Beginners course certification.
```

## Tech stack

- Shopify
- Google Analytics
- HubSpot
- Google Ads
- Claude

To contact Brittany, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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