# Brittany Fay

Brittany Fay is a remote worker on Himalayas, Head of Marketing at Arches Legal, based in United States.

Source: https://himalayas.app/@brittanyfay

```text
Head of Marketing at Arches Legal, who unified two legal technology products under one master brand.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 200k+ USD |
| Job categories | Chief Marketing Officer, Head of Marketing, Marketing Director, Fractional CMO |
| Skills | B2B SaaS Marketing, Go To Market Strategy, Marketing Strategy, Demand Generation, Product Marketing, Brand Strategy, Product Positioning, Pricing Strategy, Marketing Operations, Revenue Operations, Marketing Attribution, Pipeline Reporting, Revenue Analytics, Customer Journey Mapping, Customer Retention |
| LinkedIn | https://linkedin.com/in/brittanymfay |

## About

```text
At Arches Legal, I unified AI Demand Pro and Mass Tort Pro under the Arches Legal master brand, directing rebranding, product positioning, and go-to-market strategy. I also introduced integrated demand generation and HubSpot attribution, increasing marketing-sourced revenue to 85% of total company revenue.

At Fayke Marketing Consulting, I founded a fractional CMO consultancy with a $1M book of business and advised more than 20 companies. For one client, I supported the acquisition and integration of complementary service businesses, helping grow its service portfolio fivefold in 12 months.

At Trula, I established the marketing function and partnered with the engineering team on a university-facing mental wellness application. A cross-functional customer journey initiative improved customer retention by 20%.

At Vasion, I directed global marketing with a $3M budget and a 30-person organization. Marketing programs were attributed to more than 70% of closed-won ARR as annual recurring revenue grew from $17M to $35M.
```

## Experience

### Head of Marketing (current)

Arches Legal. Jan 2026 - Present

```text
Senior-most marketing executive reporting to the CEO, overseeing brand strategy, product marketing, demand generation, go-to-market strategy, and revenue operations. Supported revenue growth from $1M to $6M and increased marketing-sourced revenue to 85% of total company revenue.
```

Skills: Brand-Strategy, Product-Marketing, Demand-Generation, Go-To-Market-Strategy, Revenue-Operations, HubSpot, Pipeline-Reporting, Pricing-Strategy, Rebranding

### Founder & Fractional CMO

Fayke Marketing Consulting. Jan 2023 - Dec 2026

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Founded and scaled a fractional CMO consultancy with a $1M book of business, advising 20+ growth-stage and investor-backed companies on marketing strategy and organizational transformation. Achieved 5x growth in a client's service portfolio within 12 months and helped position clients for private equity investment.
```

Skills: Go-To-Market-Strategy, Marketing-Strategy, Organizational-Transformation, Storybrand-Framework, Investor-Positioning, Business-Development

### Co-Founder & VP of Growth Marketing

Trula. Jan 2022 - Dec 2023

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Established the marketing function from inception, leading a five-person team across go-to-market strategy, product marketing, and channel development. Improved customer retention by 20% and built the marketing operations foundation using HubSpot, Jasper AI, and Zapier.
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Skills: Go-To-Market-Strategy, Product-Marketing, Customer-Retention, Marketing-Operations, HubSpot, JasperAI, Zapier, AI-Behavior

### Senior Director of Marketing

Vasion. Jan 2019 - Dec 2022

```text
Directed global marketing strategy for an enterprise software company, managing a $3M budget and a 30-person organization. Facilitated ARR growth from $17M to $35M and rebuilt the marketing organization from 3 to 30 employees.
```

Skills: Marketing-Strategy, Demand-Generation, Product-Marketing, Brand-Management, Customer-Advisory, CSAT, Rebranding, Recurring-Revenue

### Director, Strategic Marketing

Bosch. Jan 2017 - Dec 2019

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Shaped strategic marketing direction across national retail, wholesale, and digital commerce channels. Restored a $4M wholesale relationship with Williams Sonoma and established an affiliate marketing channel generating $500K in revenue in its first year.
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Skills: Brand-Positioning, Customer-Insights, Campaign-Strategy, Affiliate-Marketing, Ecommerce, Channel-Strategy

### Director of Sales & Marketing

HQS. Jan 2015 - Dec 2017

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Led sales and marketing strategy with responsibility for business development, account relationships, lead generation, and customer acquisition. Introduced email and referral marketing programs to support prospect development and sales conversion.
```

Skills: Business-Development, Lead-Generation, Email-Marketing, Referral-Marketing, Search-Optimization, Customer-Acquisition

## Education

### Utah Tech University

Bachelor of Science (Honors), Psychology

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Bachelor of Science (Honors) in Psychology from Utah Tech University.
```

### Cornell University

Certificate in Marketing Strategy, Marketing

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Certificate in Marketing Strategy from Cornell University.
```

## Tech stack

- HubSpot
- Zapier

To contact Brittany, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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