# Brennan Zagami

Brennan Zagami is a remote worker on Himalayas, Senior Copywriter & Content Strategist at Freelance, based in United States.

Source: https://himalayas.app/@brennanzagami

```text
I turn complex B2B and enterprise products into clear brand, web, and digital experiences.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Job categories | Copywriter, Content Strategist, Content Designer, UX Writer, Brand Strategist, Website Content Writer, Marketing Writer, Copywriting, Creative Copywriter, Advertising Copywriter, Brand Copywriter, Marketing Copywriter, SEO Copywriter, Website Copywriter |
| Skills | Copywriting, Brand Messaging, Web Copywriting, Web Campaign Copy, Tone And Voice Design, Messaging Frameworks, B2B SaaS, Brand storytelling, Concept Development, Brand Positioning, Integrated Campaigns, Copy Editing, Content Strategy, Information Architecture, Wireframing, UX Writing, SEO, Creative Strategy, Content Auditing, Cross Functional Projects, Client Presentations, Figma, Miro, WordPress, Content Stack, Confluence, Adobe Creative Suite, Agile, Scrum, HubSpot, Generative AI, Grain, Writer, Product Marketing, Content Marketing, Campaign Copy, Tone of Voice, Product Driven Storytelling, Content Operations |
| Website | https://brennanzagami.com |
| Portfolio | https://brennanzagami.com |

## What I'm looking for

```text
I'm looking to lead messaging, web content, and digital experience work that makes complex products clearer for customers. I value collaborative teams, discovery-driven strategy, and the chance to balance strong brand voice with usability, SEO, accessibility, and conversion.
```

## About

```text
I've led copywriting, brand messaging, and content strategy for Brand Shepherd, Pilot Company, HCR Software, Salary.com, and WiserSites—turning complex products into clear language audiences can understand and act on.

At Pilot Company, I led content strategy and web copy for a 35+ page enterprise website redesign, contributing to a 32% year-over-year increase in monthly active users and approximately 20% conversion-rate gains. I also shaped messaging, information architecture, and page-level copy for the Tartan Oil website from concept through launch.

At Brand Shepherd, I led 15+ client engagements and conducted 100+ discovery workshops and stakeholder interviews. I translated those findings into 20+ brand experience guides, reusable messaging frameworks, and content patterns across 120+ landing pages.

My work spans B2B SaaS, manufacturing, technology, agricultural robotics, HR and compensation, energy, and consumer brands. I balance brand voice, usability, SEO, accessibility, and conversion goals while partnering closely with designers and product teams in Figma and Miro.
```

## Experience

### Senior Copywriter & Content Strategist (current)

Freelance. Jan 2026 - Present

```text
Providing freelance brand, website, and messaging support for Brand Shepherd agency and direct-client engagements across B2B and consumer industries.
```

Skills: Brand-Messaging, Web-Copywriting, Content-Strategy, Information-Architecture, UX-Writing, SEO, Creative-Strategy, Client-Presentations

### Independent Copywriter & Content Strategist (current)

Freelance. Jan 2026 - Present

```text
Providing brand, marketing, and digital copywriting for agencies and direct clients across B2B and consumer industries.
```

Skills: Copywriting, Content-Strategy, Brand-Messaging, Digital-Marketing

### Content Designer

[Pilot Company](https://himalayas.app/companies/pilot-company). May 2025 - Jan 2026

```text
Led content strategy and copywriting for a 35+ page enterprise website redesign, contributing to a 32% YoY increase in monthly active users and ~20% conversion gains. Developed UX copy for mobile app features and email campaigns, and established content standards.
```

Skills: Content-Strategy, UX-Writing, Copywriting, Figma, Content-Stack, Confluence, Accessibility, SEO, Email-Marketing, AI-Training

### Lead Copywriter

Brand Shepherd Agency. Nov 2023 - May 2025

```text
Led brand messaging, copywriting, and content strategy across 15+ client engagements, turning discovery workshops into brand experience guides. Developed campaign concepts and copy across multiple channels, contributing to organic traffic gains of up to ~300%.
```

Skills: Brand-Messaging, Copywriting, Content-Strategy, Figma, Miro, SEO, Campaign-Copy, Stakeholder-Interviews, Pitch-Decks

### Copywriter

WiserSites Agency. Sep 2022 - Nov 2023

```text
Developed end-to-end website and landing-page copy for 10+ B2B and enterprise clients, conducting 50+ interviews and partnering on site architecture. Wrote 20+ client proposals and balanced creative messaging with SEO and conversion goals.
```

Skills: Copywriting, SEO, Landing-Pages, Client-Interviews, Wireframing, Proposals, Conversion-Rate-Optimization

### Content Strategist

HCR Software. Jan 2021 - Nov 2023

```text
Owned website, brand, and marketing content for a B2B SaaS compensation platform, repositioning messaging to drive ~25% higher lead generation. Built a 300+ article news program that increased organic traffic by 450%.
```

Skills: Content-Strategy, Copywriting, SEO, B2B-SaaS, Marketing-Messaging, Content-Marketing

## Education

### Lee University

Bachelor of Arts, TESOL

```text
Bachelor of Arts in TESOL from Lee University.
```

## Tech stack

- Figma
- HubSpot
- Confluence
- Trello
- Asana
- WordPress
- monday.com
- Miro
- Grain
- Writer
- Contentstack

To contact Brennan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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