# Bornadipa Hazarika

Bornadipa Hazarika is a remote worker on Himalayas, Senior Content Strategist & Copywriter at Flipkart Internet Private Limited, based in India.

Source: https://himalayas.app/@bornadipahazarika

```text
Senior copywriter and content strategist at Flipkart, shaping regional messaging that drove double-digit YoY conversion improvements.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 50k+ USD |
| Job categories | Copywriter, Content Strategist, Editor, Content Creator |
| Skills | Copywriting, Content Strategy, Conversion Copywriting, Performance Advertising, Landing Page Copywriting, Email Campaigns, Social Media Content, Brand Guidelines, Audience Messaging, Customer Journey Mapping, Creative Ideation, Information Architecture, A B Testing, Editorial Governance, Fact Checking |

## About

```text
At Flipkart Internet Private Limited, I craft conversion-oriented copy across onboarding flows, discovery pages, notifications, promotional banners, and calls to action for an ecosystem reaching 180M+ MAUs. I also developed user-adoption messaging for regional interfaces, driving double-digit YoY conversion improvements.

I’ve standardized tone-of-voice frameworks and linguistic style guides at Flipkart, and use performance data, user feedback, and A/B test learnings to refresh creative. Earlier, I edited market intelligence and educational research at Global Data Research Centre, Hyderabad, and created digital marketing content at DigiPrex.
```

## Experience

### Senior Content Strategist & Copywriter (current)

Flipkart Internet Private Limited. Mar 2021 - Present

```text
Crafted high-intent, conversion-oriented copy across key funnel touchpoints for an ecosystem reaching 180M+ MAUs. Spearheaded user-adoption messaging initiatives that migrated millions of non-metro learners and shoppers to regional interfaces, driving double-digit YoY conversion improvements.
```

Skills: Copywriting, Content-Strategy, Conversion-Rate-Optimization, A-B-Testing, AI-writing-tools, Figma, Google-Workspace, Microsoft-Office, Jira, Asana

### Associate Editor

Global Data Research Centre. Aug 2019 - Feb 2021

```text
Edited, refined, and governed high-stakes market intelligence and educational research publications for senior executives and institutional stakeholders. Conducted in-depth domain research and managed multiple parallel editorial pipelines.
```

Skills: Editing, Research, Editorial-Governance, Data-Integrity, Whitepapers, Executive-Summaries

### Content Creator & Digital Copywriter

DigiPrex. Jan 2019 - Jul 2019

```text
Developed digital-first marketing collateral, including landing page copy, health education articles, email newsletters, and ad creatives. Leveraged search insights and analytics to optimize copy for discovery and lead generation.
```

Skills: Copywriting, Content-Creation, SEO, Email-Marketing, Landing-Pages, Analytics

### Trainee Content Editor

ETV Bharat. Jun 2018 - Dec 2018

```text
Produced, curated, and edited real-time breaking news copy, headline variants, and digital briefs under strict deadline pressures. Maintained rigorous editorial standards, verifying factual accuracy and source credibility.
```

Skills: Editing, News-Writing, Fact-Checking, Editorial-Standards

## Education

### Tezpur University

Master of Arts, Mass Communication & Journalism

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Master of Arts in Mass Communication & Journalism from Tezpur University.
```

### Darrang College, Tezpur

Bachelor of Arts, English Literature

```text
Bachelor of Arts in English Literature from Darrang College, Tezpur.
```

## Tech stack

- Figma
- Jira
- Google Workspace
- Asana
- ChatGPT
- Claude
- Microsoft Office

To contact Bornadipa, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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