# Bharat Mohta

Bharat Mohta is a remote worker on Himalayas, Digital Marketing Manager (Performance Marketing Lead) at BambooBox, based in India.

Source: https://himalayas.app/@bharatmohta

```text
Performance Marketing Lead at BambooBox who built its performance marketing function and drove 10X pipeline ROI.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Performance Marketing, Digital Marketing Manager, Paid Social, Digital Marketing Executive, Community Manager |
| Skills | Performance Marketing, Paid Media, Account Based Marketing, B2B Marketing, Demand Generation, Go To Market Strategy, ROI Pipeline Modeling, Customer Acquisition Cost and Lifetime Value Modeling, Conversion Rate Optimization, A B Testing, Paid Social Advertising, PPC, SEO, Audience Segmentation, Media Planning |

## About

```text
At BambooBox, I built the Performance Marketing function from the ground up, hiring and mentoring a specialist team and establishing campaign SOPs and QA frameworks. I lead paid media strategy for 15+ enterprise B2B accounts and use intent-led ABM to deliver 10X pipeline ROI, representing approximately $3.5M+ in pipeline value.

I partner with Sales leadership to align advertising with in-market accounts and improve lead handoffs. This work helped cut CAC by 35% on high-ticket accounts and accelerate deal velocity by 40%.

Previously, at Assembly Global (Stagwell Network), I owned paid media budgets of $2M+ per month across Meta, Google, and LinkedIn. I developed a conversion optimization framework that lifted conversion rates by 29%, and redesigned audience targeting to reduce CPA by 20% while scaling qualified lead volume.
```

## Experience

### Digital Marketing Manager (Performance Marketing Lead) (current)

BambooBox. Dec 2024 - Present

```text
Built and led the Performance Marketing function from the ground up, managing a team and 15+ enterprise B2B clients. Delivered 10X pipeline ROI (~$3.5M+ pipeline value) through intent-led ABM strategy, cut CAC by 35%, and accelerated deal velocity by 40%.
```

Skills: Performance-Marketing, Account-Based-Marketing, Meta-Ads, Google-Ads, LinkedIn-Campaign-Manager, BambooBox, 6Sense, HubSpot, Marketo, Google-Analytics-4, Looker, Google-Tag-Manager, A-B-Testing, CRO, ROI-Pipeline-Modeling, CAS-Modeling, Team-Leadership, SOP-Development, QA-Frameworks

### Senior Paid Social Specialist

Assembly Global (Stagwell Network). Jan 2022 - Dec 2024

```text
Owned $2M+ in monthly paid media budget across Meta, Google, and LinkedIn for US enterprise clients. Built a conversion optimization framework that lifted conversion rates by 29%, cut CPA by 20%, and scaled lead volume to 50K+ qualified leads per month.
```

Skills: Paid-Media, Meta-Ads, Google-Ads, LinkedIn-Campaign-Manager, A-B-Testing, Audience-Segmentation, Conversion-Rate-Optimization, Pixel-Integration, Tag-Management, Data-Analysis

### Senior Digital Marketing Manager

DMAG (Digital Marketing Agency Group). Dec 2020 - Jan 2022

```text
Led digital strategy and paid media execution for 12+ brands across B2B, D2C, and B2C. Directed media planning, PPC optimization, and Facebook/Display ads management, delivering 50M+ impressions, 21K+ purchase conversions, and 35K+ leads.
```

Skills: Digital-Strategy, Paid-Media, PPC, Facebook-Ads, Display-Advertising, Media-Planning, Team-Management, SEO, Content-Strategy, Lead-Generation

### Digital Marketing & Sales Executive

Byogi (Sri Sri Tattva). Aug 2019 - Dec 2020

```text
Led paid social and brand strategy, growing followers by 50% and delivering 4X social ROAS and 5X omni-channel ROAS. Improved organic visibility through SEO, driving a 350% increase in organic impressions.
```

Skills: Paid-Social, Facebook-Ads, Instagram-Ads, Omni-Channel-Marketing, A-B-Testing, SEO, Keyword-Research, Content-Marketing, Email-Marketing, WhatsApp-Marketing, SMS-Marketing

### Digital Marketing & Community Manager

Sumeru Enterprise Tiger Business Solutions. May 2018 - Feb 2019

```text
Ran multi-channel campaigns across LinkedIn and Email, focusing on high-value banking and enterprise accounts. Built a demand-generation engine that contributed to a 50% increase in followers and 350% growth in organic impressions.
```

Skills: LinkedIn-marketing, Email-Marketing, Demand-Generation, SEO, Content-Marketing, Persona-Research, Executive-Relationship-Building

## Education

### Sri Sri University

MBA, Marketing

```text
MBA in Marketing from Sri Sri University, completed in 2018.
```

### Nirma University

B.Tech., Chemical Engineering

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B.Tech. in Chemical Engineering from Nirma University, completed in 2014.
```

## Tech stack

- Facebook Ads
- Google Tag Manager
- SEMrush
- Marketo
- 6sense
- Microsoft Clarity
- Lemlist
- LinkedIn Campaign Manager
- Looker Studio

To contact Bharat, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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