# Bethsy Atoche

Bethsy Atoche is a remote worker on Himalayas, Senior Graphic Production Manager at Riviera Dining Group, based in United States.

Source: https://himalayas.app/@bethsyatoche

```text
Art Director | Creative Leader | Brand Development | Creative Production | Hospitality, Beauty & Consumer Brands
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 95k+ USD |
| Job categories | Art Director, Brand Designer, Creative Director, Graphic Designer, Production Manager, Packaging Designer, Marketing Designer, Creative Producer, Photographer, Art Direction, Advertising Art Director, Assistant Art Director, Associate Art Director, Production Art Director, Visual Art Direction, Design Director, Graphic Design Director |
| Skills | Art Direction, Brand Identity, Brand Development, Creative Strategy, Creative Production, Production Design, Marketing Design, Packaging Design, Digital Marketing, Photography, Team Leadership, Project Management, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, Canva, Microsoft Office, Monday.Com, Asana, Basecamp, Bynder, Midjourney, Adobe Firefly, ChatGpt, Nano Banana |
| Website | https://bethsyatoche.myportfolio.com |
| Portfolio | https://bethsyatoche.myportfolio.com |
| LinkedIn | https://https://www.linkedin.com/in/bethsyatoche/ |

## What I'm looking for

```text
I'm looking to lead art direction, branding, and creative production for brands that value strong visual systems, collaborative teams, organized workflows, and high-quality work across digital and print.
```

## About

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I've led brand systems, campaigns, and creative production for Riviera Dining Group across 10 luxury hospitality venues. I manage high-volume menu updates, build workflow systems, and strengthen brand consistency across print and digital materials.

At Riviera Dining Group, I led the AVA Coconut Grove rebrand and supported the Casa Neos opening with menus, social assets, press kits, and grand-opening collateral. I also developed Bynder SOPs, Monday.com tracking, Canva templates, and portfolio-wide press kits to improve visibility and production efficiency.

Previously, I directed beauty, skincare, packaging, photography, and event creative at Farmasi, including its largest annual convention for 2,000+ guests. At Kalorik, I led visual direction for MAXX and spearheaded a website rebrand that contributed to a 400% year-over-year sales increase.

My work spans art direction, branding, packaging, photography, digital campaigns, print, and creative operations. I enjoy building organized systems that help teams deliver thoughtful, consistent work on time.
```

## Experience

### Senior Graphic Production Manager

Riviera Dining Group. Jan 2026 - Aug 2026

```text
Led creative operations across 10 luxury hospitality venues, improving workflow, organization, and brand consistency. Managed up to 60 menu updates weekly and built SOPs and tracking systems.
```

Skills: Art-Direction, Brand-Identity, Creative-Production, Project-Management, Bynder, Monday.Com, Canva, Typography, Print-Production

### Graphic Production Manager

Riviera Dining Group. Jun 2025 - Jan 2026

```text
Managed creative production across all venues, coordinating menus, marketing materials, and brand initiatives. Led the AVA Coconut Grove rebrand and supported portfolio-wide campaigns.
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Skills: Creative-Production, Project-Management, Branding, Print-Production, Training

### Graphic Designer

Riviera Dining Group. Dec 2023 - Jun 2025

```text
Developed creative campaigns, brand assets, and marketing materials for luxury hospitality across digital, print, and social. Led creative development for the Casa Neos opening and managed the AVA brand.
```

Skills: Art-Direction, Brand-Identity, Creative-Campaigns, Digital-Marketing, Print-Design, Social-Media

### Freelance Graphic Designer

Benihana. Nov 2023 - Dec 2023

```text
Produced high-volume menu projects across multiple venues throughout the U.S., managing location-specific pricing, offers, menu items, and disclaimers while maintaining accuracy and consistency.
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Skills: Version-Control, File-Organization, Accuracy, Consistent

### Lead Designer

ICARMANDIAS. Oct 2022 - Aug 2023

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Led creative across OOH, digital, print, TV, and social campaigns while managing projects and supporting the creative team. Managed and mentored a graphic designer and led brainstorms and photoshoots.
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Skills: Art-Direction, Creative-Strategy, Project-Management, Mentor, OOH, Digital, Print, TV, Social-Media, Brand-Identity

### Senior Graphic Designer

Farmasi. Jul 2021 - Oct 2022

```text
Led creative for beauty, skincare, and nutrition products across branding, packaging, photography, digital campaigns, catalogs, and large-scale events. Owned the makeup and beauty catalog rebrand and directed creative for the company's largest annual convention.
```

Skills: Art-Direction, Branding, Packaging-Design, Photography, Digital-Campaigns, Catalog-Design, Event-Design, Product-Photography

### Senior Graphic Designer

Kalorik. Dec 2019 - Jun 2021

```text
Led creative for MAXX, the company's top-performing product category, overseeing its visual direction and supporting brand growth. Spearheaded a website rebrand that contributed to a 400% year-over-year increase in sales.
```

Skills: Art-Direction, Brand-Identity, Packaging-Design, Photography, Social-Media

### Graphic Designer

Kalorik. Jan 2018 - Dec 2019

```text
Supported the design team across product launches, marketing campaigns, and day-to-day creative production. Designed packaging, catalogs, e-commerce assets, social media content, and marketing materials.
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Skills: Packaging-Design, Catalog-Design, E-commerce-Marketing, Social-Media, Marketing-Materials, Collaboration

### Graphic Designer

NF Skin. Mar 2017 - Jan 2018

```text
Created branding and marketing materials for NF Skin and private-label clients across digital, print, packaging, and trade shows. Pitched and led a full visual rebrand for NF Skin.
```

Skills: Branding, Packaging-Design, Print-Design, Logo-Design

## Education

### AI Miami International University of Art & Design

Bachelor of Fine Arts, Graphic Design

```text
Bachelor of Fine Arts in Graphic Design from AI Miami International University of Art & Design.
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## Tech stack

- Basecamp
- monday.com
- Canva
- Midjourney
- Bynder
- Adobe Firefly
- ChatGPT

To contact Bethsy, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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