# Bethany Torimino

Bethany Torimino is a remote worker on Himalayas, UX Research Consultant at Paracosmus, LLC, based in United States.

Source: https://himalayas.app/@bethanytorimino1

```text
Senior UX Researcher at CDW who unlocked GenAI-enabled SMB support and built research operations across product teams.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 128k+ USD |
| Job categories | UX Researcher, Service Designer, Research Operations Lead |
| Skills | Mixed Methods Research, UX Research, Research Operations, Inclusive Design, User Accessibility Research, Usability Testing, In Depth Interviews, Survey Design, Journey Mapping, Service Blueprinting, Card Sorting, Focus Groups, Heuristic Evaluation, Business Ethnography, KPI Analysis |

## About

```text
At CDW, I delivered early user discovery that unlocked a persistent tier of GenAI-enabled support for SMB customers and improved account management workflows. I also embedded research into three Agile product streams through weekly UXR stands, listening sessions, and evaluative research training.

At Mindlance, on the Wells Fargo Commercial Banking project, I led cross-functional discovery into back-office cost drivers and operational risk. I traced data errors across upstream platforms and quantified thousands of hours of annual manual labor as automation candidates, giving sponsors evidence for prioritization.

Across Wells Fargo Advisors, Benefitfocus, and Washington Dept. of Fish & Wildlife, I researched brokerage, benefits administration, and state licensing experiences. I’ve also built repeatable research operations, including governance, recruiting, and NDA and informed consent standards, and practice accessibility research against WCAG 2.0 and Section 508.
```

## Experience

### UX Research Consultant (current)

Paracosmus, LLC. Jan 2019 - Present

```text
Delivered market research surveys that informed ongoing service design and delivery for a school lunch program. Recruited survey participants through online platforms and collected open- and closed-ended responses for analysis and follow-up interviews.
```

Skills: Survey, In-Depth-Interviews, Heuristic-Analysis, User-Ecosystem-Mapping, Usability-Testing, Business-Ethnography, SWOT-Analysis, Interaction-Design

### Service Designer

Mindlance. Sep 2025 - Apr 2026

```text
Led cross-functional discovery with strategic stakeholders to surface back-office cost drivers, operational risk, and strategic opportunity, using in-depth interviews, surveys, and AI-assisted analysis to deliver strategic journey maps. Translated workflow complexity into empathy-driven business cases, reframing manual rework from a cost center into a competitive differentiator.
```

Skills: Service-Blueprinting, Journey-Mapping, Time-Task-Analysis, Stakeholder-Workshops, Observational-Research, JTBD, Persona-Ecosystems, Double-Diamond, Lean-UX, Semantic-Analysis

### Senior UX Researcher

[CDW](https://himalayas.app/companies/cdw). Jul 2022 - Oct 2024

```text
Articulated trade-offs and proof points to executive leadership that made the business fallout of delayed GenAI user research concrete and actionable. Delivered early user discovery that unlocked a persistent tier of GenAI-enabled support for SMB customers and improved account management workflows.
```

Skills: Service-Blueprinting, UX-Benchmarking, Journey-Mapping, Business-Ethnography, RITE, Usability-Testing, Card-Sorting, Web-Intercept, KPI-Analysis, JTBD, Persona-Ecosystems, Double-Diamond, Lean-UX, Transactional-Analysis, Semantic-Analysis, Interaction-Design, Miro, Figma, Dovetail, Loop, Qualtrics, Tableau, Power-BI

### Insights & Empathy Research Lead

Wells Fargo Advisors. Jun 2020 - Jul 2022

```text
Prepared a brokerage product for internal migration by validating core workflows and prioritizing security and accessibility findings through B2C user research. Expanded the organization's user-centered research methodology to include user-ecosystem thinking and inclusive design practice.
```

Skills: Service-Blueprinting, Journey-Mapping, Stakeholder-Interviews, Card-Sorting, Moderated-Testing, Unmoderated-UX-Testing, JTBD, MVA, Transactional-Analysis, Ethnographic-Studies, Double-Diamond, Lean-UX, Interaction-Design, Business-Ethnography, Miro, Figma, Qualtrics, UserZoom

### UX Researcher

[Benefitfocus](https://himalayas.app/companies/benefitfocus). Feb 2019 - Sep 2019

```text
Led evaluative research delivery across a cross-functional UX team in a regulated benefits administration platform. Supported generative discovery research in parallel with ongoing evaluative delivery.
```

Skills: Unmoderated-UX-Testing, Journey-Mapping, Workshop-Facilitation, Double-Diamond, Interaction-Design

### Research Operations Lead

Naviscent. Oct 2015 - Feb 2019

```text
Grew enterprise account retention by implementing functional feedback loops throughout insight delivery cycles. Established the infrastructure for repeatable, scalable research output across a distributed consultancy.
```

Skills: Survey-Design-in-Qualtrics, Moderated-Testing, In-Depth-Interviews, Insight-Delivery, Research-Operations-Governance

### Customer Service Level 3

WA Dept. of Fish & Wildlife. Nov 2012 - Jun 2014

```text
Led year-over-year program analysis to sustain NOAA funding; findings were adopted into the renewal submission. Combined customer experience feedback with business unit data to deliver actionable analysis across the digital licensing system.
```

Skills: Server-Log-Analysis, In-Depth-Interviews, Stakeholder-Interviews, Focus-Groups

## Education

### Deque University

IAAP Certification, Accessibility

```text
Pursuing IAAP certification, currently in progress.
```

### General Assembly

UX Design, UX Design

```text
Completed UX Design program in 2018.
```

### The Evergreen State College

Post-baccalaureate, Business

```text
Completed post-baccalaureate studies in Business in 2016.
```

### Central Washington University

Bachelor of Science, Anthropology

```text
Earned a Bachelor of Science in Anthropology in 2012.
```

## Tech stack

- Tableau
- Figma
- Slack
- UserTesting
- Miro
- Loop
- UserZoom
- Dovetail
- Qualtrics
- Power BI

To contact Bethany, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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